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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

21:17

Culture Always Wins: Why Your Culture Determines the...

Great Events ·

2020/02/27

Today’s show is all about the marketing that makes your event successful–or not. Katie Brunette is the Director of Strategic Marketing at Lessonly and a wizard when it comes to marketing for events. A well-planned event can have a huge impact on your brand, and Katie has a wealth of knowledge, experience, and creativity that can help you level up your game. Take a listen. And if you love these ideas as much as we do, we’d love to hear how they’ve inspired your own marketing efforts–send us an email

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28:38

Virtual vs Augmented Reality for Events

Great Events ·

2020/02/20

Today’s episode is focused on the technology driving the events industry forward. Corbin Ball joins Brooke and Cody in the Cvent studio to share how as event planners we can better use technology to save time and improve productivity. In the conversation, Corbin shares how virtual and augmented reality are impacting the industry. You’ll also hear his take on how AI, if at all, will make an impact. As always, we invite you to share your stories with us. How have you seen the use of AI or VR/AR at

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16:49

An Event Planner’s Worst Nightmare: A Natural Disaster

Great Events ·

2020/02/13

Imagine putting on an event when a natural disaster occurs. It’s an event planner's worst nightmare. In our conversation this week, we’re talking to fellow Cventer Stephanie McNamara (https://www.linkedin.com/in/stephanieagan/) as she shares with us the power of duty of care in the face of things outside of our control. Often the topic of duty of care is dry and seemingly something you have to cover. This episode will hopefully give you an entirely new appreciation for the topic. Take a listen. And

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19:40

Social Psychology at Events: Are You ‘Winning’ the...

Great Events ·

2020/02/06

In this week’s episode, we’re talking to Judi James, leading communication and body language expert, and author of The Body Language Bible. Judi recently presented at Cvent Connect Europe in London in a session on social psychology for event planners. How do body language, the way you speak, and confidence play into first impressions? Listen in to learn more behind the social psychology of event planning. Resources and links discussed: http://www.cventconnect.com/

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30:29

Bad WiFi: Why It’s Detrimental to Your Event

Great Events ·

2020/01/30

In this episode, Brooke and Cody discuss something you see at nearly every event: WiFi. Have you ever been to an event with slow WiFi? It can leave a bad impression on your attendees. Will Curran and Brandt Krueger are back to share some negotiation tactics and resources when it comes to securing WiFi at your event. Listen in. Resources and links

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29:22

Is Your Event Vulnerable to Cyber Attacks?

Great Events ·

2020/01/23

In this first episode of Season 3 of How Great Events Happen, you’ll hear hosts Brooke Gracey and Cody Liskh dig into cybersecurity as it relates to events. Will Curran and Brandt Krueger share tips and tricks to stay more secure - both professionally and personally. Listen in to hear how any event professional can mitigate cybersecurity threats. Resources and links discussed: * https://www.dashlane.com/cs/dZsEyCuz1B-K * https://authy.com *

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1:30

How Great Events Happen Season 3 Intro

Great Events ·

2020/01/16

As 2020 is beginning, the event season is heating up. Brooke Gracey and Cody Liskh return for Season 3 of the How Great Events Happen podcast, by Cvent. Brooke and Cody will be interviewing some great guests from around the globe who will be sharing their insights into the trends to watch for this year. If you are an event planner, marketer, or event professional, you are going to love these new episodes. No matter the size or scale of your event, Brooke and Cody hope to deliver the kind of

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21:59

Changing Your Perspective

Great Events ·

2019/12/10

Listen in to this bonus episode to hear how you can get out of your comfort zone and push yourself to continually rethink, imagine, and be mindful. Chocolate covered insects are optional. *Resources and Links Discussed: * The Exposure Podcast: http://www.theexpogroup.com/podcast The Expo Group: https://theexpogroup.com/ Mindfulness Cards: http://www.mindfulnesseverywhere.io/cards/

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19:44

How to Make Memorable Experiences

Great Events ·

2019/12/04

Learn how to make memorable corporate events with the help of the team at Kapow. Listen in as Courtnie Hodge and Esther Chen share how they partnered up to create a 21-city bucket-list series of corporate events. *Resources and Links Discussed: * * Get More from Your Events with Kapow (https://www.kapow.com/k/get-more-from-your-events/) * Learn More About Kapow (https://www.kapow.com/k/about-kapow/) * The Best Event Promotion Playbook, Ever

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14:51

Through the Lens

Great Events ·

2019/11/20

Having the right video crew at your event can be a game-changer. Tune in to this episode to hear how Oogoog, the content creation company based in Las Vegas, has gone above and beyond to capture the footage their clients dreamed of. All while sharing some of their tips for hiring the right crew. *Resources and links discussed: * * Cvent Attendee Experience: https://pages.cvent.com/the-cvent-experience * UNLV Projection Mapping Pregame: https://www.youtube.com/watch?v=C6ibU4XLQT0 * UNLV Projection

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18:45

App Ninja: How a Mobile Event App Saved the Event

Great Events ·

2019/11/12

Every event planner has a story of unexpected things coming up at an event, but they don’t always have to end badly. Listen to this episode to hear how being an “app ninja” can help you save the day.

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1:50

Introducing From The Red Leather Couch: Grab a PSL...

Great Events ·

2019/11/05

The weather is getting colder and the holidays are approaching! Listen in to hear our bonus episodes with event industry professionals.

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31:44

Modern Event Marketing 101

Great Events ·

2019/10/24

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations. Resources and links discussed: * Webpage on GDPR: www.cvent.com/gdpr * Webpage on CCPA: www.cvent.com/ccpa * CCPA Webinar

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30:47

Sustainable is Attainable

Great Events ·

2019/10/17

It’s easier to be more environmentally conscious at your events than ever before. Join us to learn how you can make your event more "green,” from sourcing eco-friendly hotels and venues to waste reduction. Check out BCD M&E'S Green White Paper (https://insights.bcdme.com/blog/insights/bcd-mes-green-white-paper).

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25:38

Strategic Meetings Management - It’s A Lot Easier...

Great Events ·

2019/10/10

Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any size can easily understand and adopt. Learn best practice and tried and true approaches as directed by

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16:12

Duty of Care

Great Events ·

2019/10/03

As event planners, we have a responsibility to keep our attendees safe. Find out how duty of care applies to planners. From training to a clear emergency plan, we discuss simple steps you can take to prepare for the worst.

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18:19

Come Fly with Me

Great Events ·

2019/09/26

Cvent surveyed 500 travel managers across Europe about their budgets, priorities, preferences, concerns, and requirements when considering hotels for their organization’s hotel programs. In this episode, we share their insights.

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18:34

Win the Event, Day, Week, or Even the Year

Great Events ·

2019/09/19

When it comes to event success, it’s easy to get bogged down in whether an event increased ROI. But in the events world, it isn’t just about the endgame and success may look different than what you’re used to tracking. Discover how to find wins in different aspects of your events from Dakota Davis, Regional Marketing Director, at Emarsys (https://www.emarsys.com).

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16:44

Do it for the ‘Gram: Activating Influencers at Events

Great Events ·

2019/09/12

Think influencers are just a trend? Turns out, they can have a big impact on event promotion. We talk about how to activate staff, speakers, and sponsors at the event, as well as the benefits of creating a celebrities program.

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21:31

The Benefit of Listening: Start A Podcast

Great Events ·

2019/09/05

Adam Parry discusses how to use a company podcast to drive interest (and registration) to your events and how to integrate a podcast into the live event. Discover how a podcast can broaden the reach of your event.

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