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PODCAST

The Corporate Escapee

Stuck in corporate? You"re not alone. Corporate is broken. Loyalty is dead. Layoffs are coming. And you know it. But here"s the truth most won"t tell you: Building your own thing is easier than finding your next corporate job. I"m Brett Trainor—corporate escapee after 25+ years—and I"ve helped 500+ professionals escape and build $10K-$50K/month solopreneur businesses using their corporate experience. No unicorn startups. No venture capital. Just you, your laptop, and the expertise you already

business entrepreneurship

All Episodes

38:06

112. How Eppione Scaled Their Tech Startup By...

The Corporate Escapee ·

2021/07/20

The global workforce is fast becoming remote and borderless. The current technologies in the human resources space pose so many challenges for companies like Eppione, but along with it comes the enormous potential for scale and profitability as well. In this episode, David Kindlon, shares with us how their company is catching up with the demands from HR tech platforms and how they are disrupting the insurance industry through their SaaS. We’ll talk about: How David started in the HR

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43:45

111. Founder-led Selling: Science-backed Solutions...

The Corporate Escapee ·

2021/07/13

The world of selling has changed so much. It’s no longer just putting up a website and a couple of clicks later - Bam! You just made a sale. David Premier comes back to the show as we get knee deep into founder-led selling. Why are we seeing founders struggle and face a lot of inefficiencies? David goes over the little, but actually big misses that stop startups for getting over that hurdle. From the image you need to present the prospective buyer to how you make that discovery call, learn

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52:37

110. Advice From a Former Stripper Turned Fitness...

The Corporate Escapee ·

2021/07/06

In a busy world of entrepreneurship, staying fit and healthy has always been quite a struggle. In this episode, Gav Gillibrand, takes us back memory lane to his journey from being a male stripper back in the ’90s to being a Fitness Instructor and now to being a Fitness and Nutrition Coach. Learn how he was able to scale a one-on-one, service-based profession to a highly scalable and highly profitable Fitness and Nutrition Coaching business. Learn how working less but making more can be

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65:30

109. How to “Outrank” a Billion-Dollar Company & Why...

The Corporate Escapee ·

2021/06/29

Getting known, getting leads, and getting sales are all part of online marketing. But the popularity of paid ads shifted businesses to think of marketing as merely budget considerations. However, SEO pioneer Damon Burton believes that SEO is making a full circle as more entrepreneurs get burned out by paid ads. Damon has been in the SEO space for almost 15 years and has seen its evolution over the years. He has worked with a wide variety of businesses from mom and pop stores to

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44:35

108. How to Use Hype to Break Through the Noise and...

The Corporate Escapee ·

2021/06/22

For years, entrepreneurs focus on the benefits and features of their products and services. However, many are equally baffled why they are hardly hitting their sales targets. In this episode, Michael F. Schein brings to the discussion table how the Power of Hype is making people act on something with much gusto. Being good enough at what you do is not enough to make people buy from you these days. Entrepreneurs must find that formula to set themselves apart from the norm and make a solid

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38:36

107. Transitioning from Founder-led to a Scaleup:...

The Corporate Escapee ·

2021/06/15

Are trade shows now a distant memory? In today’s time and with the climate brought about by COVID-19, trade shows look like a thing of the past. But one entrepreneur saw the opportunity to fill the gap in the space and modernize what used to be so common. CampfireSocial’s Founder and CEO Erica Bishaf shares her journey so far as a startup in its early stages. As the first omnichannel platform designed solely for industry verticals and organizations, they are at the forefront of what could

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48:49

106. Turning Chaos Into Clarity: The Power of...

The Corporate Escapee ·

2021/06/08

Growing a startup at this time is different from what it used to be. It will take more than the sales call and networking and promoting features and benefits. In another episode focused on digital transformation, digital marketing, and branding, Little Bird Marketing’s own Momma Bird, Priscilla McKinney gives her own take on what every founder should be doing now to scale their startup. It’s time to get with the times, so tune in to grab these awesome digital marketing takeaways. We’ll

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37:53

105. How to Use Customer Insights to Accelerate Your...

The Corporate Escapee ·

2021/06/01

Do you know why your customers choose you? Sure, your sales rep may have told you why, but do you really know for sure? Today’s episode will take you on a deep dive into customer insights. Vennli’s CEO Mary Claire Mandeville gives us lots of reasons why B2B companies need to start leveraging customer feedback more, what you should be doing about market research, customer insights, and even customer experience no matter what stage your startup is, and how this can help startups as they start

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41:52

104. The Rise of the Inbound CEO: Here’s Why Founders...

The Corporate Escapee ·

2021/05/25

The sales first approach isn’t going to cut it anymore. When the market is filled with stiff competition, it’s time to bring out your key differentiator- your CEO. For today’s show, I finally have the real proof why content is king. Inbound CEO Marti Sanchez shares with us what he does and how he helps B2B CEOs build their personal brands and create trust through high-quality content. Listen to this episode and find out why content is definitely king! We’ll talk about: How Marti went from

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33:54

Bonus Episode: How To Break Through The Business...

The Corporate Escapee ·

2021/05/24

In another bonus episode, I’m sharing my second time to be a guest at M&A Unplugged, which is hosted by Domenic Rinaldi. For this episode, I talked about my strategy for helping B2B startups achieve scalable growth. I’ll be talking about my template for analyzing a company’s growth barriers, strategies for growth, and how to implement those strategies without making bad investments that won’t provide a return. Whether you are an existing owner of a business or you are contemplating

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47:26

103. How Being Yourself Makes You a Better Leader and...

The Corporate Escapee ·

2021/05/18

As a founder, you are a critical component to your startup’s ability to grow and succeed. And I’m not talking about who you know. This time, it’s all about how well you know yourself. Leaders lead and pave the way for businesses to reach new heights. Today’s guest is very passionate about helping entrepreneurs transform their organizations by first looking within and leaning into their personalities and finding that meaningful purpose to tap into that powerful energy that will drive growth

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21:49

Bonus Episode: How to Build a Four-Point Demand Gen...

The Corporate Escapee ·

2021/05/17

In this bonus episode, I’m sharing my guesting at the B2B Growth podcast. I get to talk with Lesley Crews of Sweetfish Media about how to shift your mindset and focus on growth. On top of that, I share my four-point plan for growth - something that I encourage B2B startups to use as a framework as early as now. Here are the topics we covered: What exactly is demand generation? Why do we need to have an organizational approach to it? [01:35] The need to shift our mindset from a sales

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34:43

102. How This Serial B2B Entrepreneur has Changed...

The Corporate Escapee ·

2021/05/11

Climate change is a controversial topic for many. But let’s face it. We all want to continue living on our planet. Imagine combining capitalism and climate change. Serial entrepreneur Norman Crowley is at the forefront of climate capitalism as he pushes forward with his Cool Planet Group. Norman talks with me today about his own entrepreneurial journey and the tough lessons he has picked up. Get to know this inspirational startup founder who has already successfully sold 3 businesses by

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37:18

101. How to Dominate: Raving Fans, Innovation & a...

The Corporate Escapee ·

2021/05/04

Standing out when tons of other companies offer similar products is a challenge. But in this day and age, it pays to be creative. And it pays to be different. Today, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for businesses to stand out and separate themselves from the crowd. When different is better than better, you want to make sure you are highlighting what makes you YOU. Get to know this passionate

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57:33

100. Why Experience and Differentiation Are Key to...

The Corporate Escapee ·

2021/04/27

Selling to a founder’s network is very different from selling to those outside the network. As startups reach that threshold, they find that what worked before is no longer getting them the leads to scale and grow. So for my 100th episode, I got back my first guest, Tim Caito. Tim and I revisit what he talked about before, the value and power of differentiation. Now, I believe this has become increasingly valuable as buyer expectations have become much higher. In this digital-first world

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20:55

99. Startup to Scaleup: A 4 Part Plan to Grow Your...

The Corporate Escapee ·

2021/04/20

Reaching $10M in revenue is a very important milestone. And why wouldn’t it be when less than 1% get there. Any startup already making half a million to a million dollars in revenue is most likely thinking about scaling. But if you’ll be using the same tactics and sales strategy then you might not give yourself the best chance. In this guest-free episode, I’ll be sharing my 4-part framework which I’ve used to help companies grow to $10M in revenue. After speaking with quite a number of

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32:19

98. How This Founder Bootstrapped His Startup to a...

The Corporate Escapee ·

2021/04/13

The story of Pepperi is a story of success. Being in business for almost 12 years, this B2B sales platform has reached heights that most B2B founders dream of. What did it take to get there? That was a question I wanted to dive into. So I got Pepperi’s CEO and Cofounder, Ofer Yourvexel, to tell us himself. From offering one unified business logic to the ‘Wow’ factor that got the attention of customers, Ofer reveals that they don’t even do outbound calls. How did he build the momentum that

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58:28

97. How to Leverage Digital Transformation to Thrive...

The Corporate Escapee ·

2021/04/06

The saying hindsight is 20/20 holds true most of the time. Learning from the mistakes made by businesses that have either gone up or gone under is a worthy exercise. In this nearly hour-long episode, digital transformation expert, Lynda Roth, takes us back with stories from companies that rode the wave of technology change and those that didn’t and sunk in the process. We hear about companies such as Sears and Amazon, Blockbuster and Netflix, and even a little sewing pattern maker who

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45:13

96. How to Optimize Your Revenue Engine: Strategies &...

The Corporate Escapee ·

2021/03/30

Marketing is no longer what it used to be. Forget coaxing customers to attend a demo. Using education to raise buyer awareness is now key. Chris Walker from Refine Labs joins me today as we go over their own way of helping B2B companies grow through marketing. Chris comes from a very unique background (engineering) and this gives him an advantage of looking at the entire ecosystem of revenue and not broken down into silos. So if you’re looking into transitioning your revenue acquisition

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47:04

95. Eva Nahari’s Journey from Cloudera to Venture...

The Corporate Escapee ·

2021/03/23

It’s an exciting time for the B2B startup world. With so many opportunities present and probably triggered by the current climate, we’re seeing trends rising for innovative companies to get the spotlight. What are those and what should you do to get one step ahead of the competition? Today, I got Eva Nahari from DNX Ventures. As a Principal at DNX, we go over what’s she’s working on, her thoughts on the difference between AI and ML, the areas of her focus, and how automation &

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314 results

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