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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:27:06

The Future of Social Virtual And Augmented Reality,...

Social PR Secrets by Lisa Buyer ·

2020/07/10

What is new in the world of VR and AR? How can PR and marketing professionals prepare for new technologies? Social PR Secrets’ favorite guest Cathy Hackl is here to update us on the state of the VR/AR/MR/XR industry and give tips to marketing professionals on the up and coming innovations. In this new episode of Social PR Secrets, Lisa Buyer sits down with regular guest Cathy Hackl to discuss recent developments in the VR/AR industry. A futurist, Cathy is a PR, XR, MR, VR, and AR expert who

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00:37:34

How Should Businesses Respond to Current Events by...

Social PR Secrets by Lisa Buyer ·

2020/07/07

How can brands pick the right social media platforms for their strategies? Why is language so important in marketing? How should businesses respond to current events? Sherron Washington, author of the new book The Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps shares her expertise on timely PR and marketing issues, as well as self-care tips. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Sherron Washington, Founder and CEO of P3

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00:37:34

How Should Businesses Respond to Current Events by...

Social PR Secrets by Lisa Buyer ·

2020/07/07

How can brands pick the right social media platforms for their strategies? Why is language so important in marketing? How should businesses respond to current events? Sherron Washington, author of the new book The Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps shares her expertise on timely PR and marketing issues, as well as self-care tips. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Sherron Washington, Founder and CEO of P3 Solutions, her marcomm

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00:40:25

Jamie Duklas From Journalist to CMO

Social PR Secrets by Lisa Buyer ·

2020/07/03

Thinking of changing your career path and embracing the digital world? Listen to advice from a former sports journalist turned digital marketing guru. In this episode, Jamie Duklas talks about how digital marketing helped him get where he is today and shares his expert advice. Lisa Buyer sat down with the vice president and head of marketing of Angelic Bakehouse, Jamie Duklas. Jamie has worked with many big brand businesses and transitioned from sports journalism into the

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00:40:25

Jamie Duklas From Journalist to CMO

Social PR Secrets by Lisa Buyer ·

2020/07/03

Thinking of changing your career path and embracing the digital world? Listen to advice from a former sports journalist turned digital marketing guru. In this episode, Jamie Duklas talks about how digital marketing helped him get where he is today and shares his expert advice. Lisa Buyer sat down with the vice president and head of marketing of Angelic Bakehouse, Jamie Duklas. Jamie has worked with many big brand businesses and transitioned from sports journalism into the Public Relations world

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00:44:18

Cole LaJeunesse talks entrepreneurship and digital...

Social PR Secrets by Lisa Buyer ·

2020/06/30

How do you take a business from the bottom and reach a large audience? Does age matter when it comes to trying to start a business? Cole LaJeunees would tell you age is just a number in this business games and the numbers, in terms of engagement, are what will help your business grow in success. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Cole LaJeuneese the founder of Planet Convert and co-star on docu-series “Pay the Invoice.” Throughout his life, Cole has

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00:44:18

Cole LaJeunesse talks entrepreneurship and digital...

Social PR Secrets by Lisa Buyer ·

2020/06/30

How do you take a business from the bottom and reach a large audience? Does age matter when it comes to trying to start a business? Cole LaJeunees would tell you age is just a number in this business games and the numbers, in terms of engagement, are what will help your business grow in success. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Cole LaJeuneese the founder of Planet Convert and co-star on docu-series “Pay the Invoice.” Throughout his life,

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00:40:24

Sarah Collins on Self-Care and Social Distancing for PR

Social PR Secrets by Lisa Buyer ·

2020/06/26

How can professionals make the most out of quarantine? How should businesses adapt their PR strategy in the face of coronavirus? Why are detoxes so important right now? From the importance of exercising to how to best help your clients, Sarah Collins shares what the past few months have taught her, both as a new mom and a social media and PR professional. In this new episode of Social PR Secrets, host Lisa Buyer chats with Sarah Collins, Vice President of Social PR at the

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00:40:24

Sarah Collins on Self-Care and Social Distancing for PR

Social PR Secrets by Lisa Buyer ·

2020/06/26

How can professionals make the most out of quarantine? How should businesses adapt their PR strategy in the face of coronavirus? Why are detoxes so important right now? From the importance of exercising to how to best help your clients, Sarah Collins shares what the past few months have taught her, both as a new mom and a social media and PR professional. In this new episode of Social PR Secrets, host Lisa Buyer chats with Sarah Collins, Vice President of Social PR at the Buyer Group. Lisa and Sarah

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00:33:11

Jilea Hemmings Talks Entrepreneurship and Startups

Social PR Secrets by Lisa Buyer ·

2020/06/23

How do you run a startup or decide to become an entrepreneur? Multi-business owner and author Jilea Hemmings found the way simply by trying to solve the issues in her life and in the lives of those around her. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Jilea Hemmings the author of “The Untold Truth of Building a Startup” and owner of Stretchy Hair Care. Jilea has started multiple businesses in her life. The very first business came about when her son

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00:33:11

Jilea Hemmings Talks Entrepreneurship and Startups

Social PR Secrets by Lisa Buyer ·

2020/06/23

How do you run a startup or decide to become an entrepreneur? Multi-business owner and author Jilea Hemmings found the way simply by trying to solve the issues in her life and in the lives of those around her. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Jilea Hemmings the author of “The Untold Truth of Building a Startup” and owner of Stretchy Hair Care. Jilea has started multiple businesses in her life. The very first business came about when her son was

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01:08:03

Juergen Berkessel’s Tips for SEO and Podcasts

Social PR Secrets by Lisa Buyer ·

2020/06/19

Do you find your podcasts from searching online or by word of mouth? Juergen Berkessel explains the common ways people discover podcasts. Lisa Buyer sat down with Juergen Berkessel, the Co-founder and creative director of PolyMash Design. Juergen is an expert on all things podcasting, digital strategy, and content marketing solutions. Tune in to hear Lisa and Juergen discuss optimization and podcasting. Have you been binging all your favorite podcasts during quarantine

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01:08:03

Juergen Berkessel’s Tips for SEO and Podcasts

Social PR Secrets by Lisa Buyer ·

2020/06/19

Do you find your podcasts from searching online or by word of mouth? Juergen Berkessel explains the common ways people discover podcasts. Lisa Buyer sat down with Juergen Berkessel, the Co-founder and creative director of PolyMash Design. Juergen is an expert on all things podcasting, digital strategy, and content marketing solutions. Tune in to hear Lisa and Juergen discuss optimization and podcasting. Have you been binging all your favorite podcasts during quarantine? Maybe you’ve started

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00:38:46

Jess Chan on Email Marketing for E-Commerce

Social PR Secrets by Lisa Buyer ·

2020/06/16

How important is it for brands to have a good email marketing strategy? What are the best tactics when it comes to building brand communities and generating revenue via email? For Jess Chan, all marketing principles apply to email. The key is to adapt the strategy to each brand, innovate, and make your emails as personal as possible. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Jess Chan, CEO and founder of Longplay, an email marketing company. Jess

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00:38:46

Jess Chan on Email Marketing for E-Commerce

Social PR Secrets by Lisa Buyer ·

2020/06/16

How important is it for brands to have a good email marketing strategy? What are the best tactics when it comes to building brand communities and generating revenue via email? For Jess Chan, all marketing principles apply to email. The key is to adapt the strategy to each brand, innovate, and make your emails as personal as possible. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Jess Chan, CEO and founder of Longplay, an email marketing company. Jess and the rest of the

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00:41:42

Steve Momorella Talks Online Newsrooms

Social PR Secrets by Lisa Buyer ·

2020/06/12

Is it possible for brands to communicate during a pandemic or crisis without coming across inconsiderate? Steve Momorella says the answer to branding during this time isn’t to sell or remain silent but communicate and the best way is through an online newsroom. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Steve Momorella the founder and owner of TekGroup International. Steve and TEKGroup International provide advice and services to different brands to

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00:41:42

Steve Momorella Talks Online Newsrooms

Social PR Secrets by Lisa Buyer ·

2020/06/12

Is it possible for brands to communicate during a pandemic or crisis without coming across inconsiderate? Steve Momorella says the answer to branding during this time isn’t to sell or remain silent but communicate and the best way is through an online newsroom. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Steve Momorella the founder and owner of TekGroup International. Steve and TEKGroup International provide advice and services to different brands to establish and

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00:30:19

Dan Clark on Brain.fm, Entrepreneurship, and...

Social PR Secrets by Lisa Buyer ·

2020/06/09

How should businesses be responding to global pandemic? Dan Clark says his company’s #1 priority is offering genuine help in this time of crisis. He’s also listening to his customers and figuring out how to adapt his products to better suit their new working from home needs. In this episode of Social PR Secrets, host Lisa Buyer sat down with entrepreneur Danial Clark. When Dan started making websites at the age of 13, he fell in love with the concept of using technology to help people

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00:30:19

Dan Clark on Brain.fm, Entrepreneurship, and...

Social PR Secrets by Lisa Buyer ·

2020/06/09

How should businesses be responding to global pandemic? Dan Clark says his company’s #1 priority is offering genuine help in this time of crisis. He’s also listening to his customers and figuring out how to adapt his products to better suit their new working from home needs. In this episode of Social PR Secrets, host Lisa Buyer sat down with entrepreneur Danial Clark. When Dan started making websites at the age of 13, he fell in love with the concept of using technology to help

en-us

00:35:19

AJ Wilcox on Mastering LinkedIn

Social PR Secrets by Lisa Buyer ·

2020/06/05

Why is LinkedIn the easiest platform to go viral on? According to AJ Wilcox, no other algorithm gives individuals even close to the same free organic reach! In this episode of Social PR Secrets, host Lisa Buyer sat down with digital marketer and podcaster AJ Wilcox. AJ has worked in digital marketing for 14 years, and eight years ago he dove headfirst into mastering the art on LinkedIn. The years later, he founded B2Linked, his ad agency that specializes in LinkedIn ads. Recently, he started his own

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