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PODCAST

Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world"s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

business marketing

All Episodes

58:09

290: Becoming a Transformation Agent with Onriva’s...

Marketing Beyond with Alan B. Hart ·

2021/12/15

George Corbin is a Board Director at Edgewell Personal Care and is the COO of Onriva, a next-generation, AI-powered, travel marketplace.In this episode, Alan and George talk about his career path, which includes consulting through the boom and bust of the internet, becoming Chief Digital Officer at Marriott, leading their digital transformation, and making his way to a position on Edgewell's board.Throughout their conversation they discuss lessons learned through leading digital transformation, what

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30:44

289: The Five C’s of Marketing with Emburse’s Grant...

Marketing Beyond with Alan B. Hart ·

2021/12/08

Grant Johnson is the CMO at Emburse, a spend management company offering solutions that help organizations manage employee expenses, process invoices, and make payments.In this episode, Alan and Grant discuss his journey to become CMO at Emburse and his philosophy of five Cs for a CMOs playbook—culture, coaching, campaigns, category, and courage.Grant says that “the only constant in the market is change, and your ability to adapt to it is key to ongoing success.” Listen to the full interview to hear

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41:10

288: Helping Build Careers without Loneliness with...

Marketing Beyond with Alan B. Hart ·

2021/12/01

Kalani Leifer is the Founder of COOP Careers and Daniela Toledo is the Senior Account Manager at Wpromote. She's also a graduate of the COOP Careers program.In this episode, Alan, Kalani, and Daniela talk about COOP Careers, Daniela's journey through the program as a diverse, first-generation college grad, and what motivated Kalani to start this initiative. Kalani says, “Building a career is hard, but it shouldn't be lonely,” and part of their mission is to help fulfill the broken promise of a

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49:00

287: Bringing Learning to Life with Author Kimberly...

Marketing Beyond with Alan B. Hart ·

2021/11/24

Kimberly Whitler is the Frank M Sans Senior Associate Professor of Business Administration at the Darden School of Business at the University of Virginia.In this episode, Alan and Kim talk about the release of her new book Positioning for Advantage, which has been ranked number one in product management on Amazon. They also discuss what positioning is and what value marketers have to a business. Kim's opinion is to keep it simple. She says, “I think a lot of marketing is about making the choices

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40:46

286: Investing Deeply in Your Customer with GoDaddy’s...

Marketing Beyond with Alan B. Hart ·

2021/11/17

Fara Howard is the CMO of GoDaddy where she oversees all marketing strategy and works with their internal creative team.In this episode, Alan and Fara talk about one her career background and GoDaddy's brand evolution over the last several years. One of the several charges Fara led has been their experimentation on branded entertainment, launching their docuseries “Made in America”. She describes the experience as truly inspiring, and she shares how it's performing as well as what they're learning

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41:02

285: The Value of Leading with Service with Author...

Marketing Beyond with Alan B. Hart ·

2021/11/10

Drew Neisser is the founder of Renegade and CMO Huddles. Most recently he's added author to his list of accomplishments with the publishing of his book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.In this episode, Drew and Alan discuss the concepts in his new book, what makes B2B marketing great, and what makes great marketers in B2B marketing. Drew firmly believes in order to be distinct in the industry and transform your brand it starts from the inside out. He says, “If you don't

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43:30

284: When Sustainability Impacts Performance with...

Marketing Beyond with Alan B. Hart ·

2021/11/03

Jennie Perry is the CMO at Grove Collaborative, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand.Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global.In this episode, Alan and Jennie discuss growth, sustainability

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39:45

283: The Integration of Acting and Film in Marketing...

Marketing Beyond with Alan B. Hart ·

2021/10/27

Dea Lawrence is the CMO of Variety, where she oversees PR, media partnerships, creative communications, live media, virtual events, video development, and custom content.In this episode, Alan and Dea discuss her role as CMO, her previous acting career, and how it helped shape her approach to marketing. Dea says, “we always have to think of what we are going to do next and what's new and different to meet the competition and keep our brands going.”Later in the conversation they talk about how Variety

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41:15

282: Harnessing the Promise of the Digital Revolution...

Marketing Beyond with Alan B. Hart ·

2021/10/20

Mark Penn is the Chairman and CEO of Stagwell, the newest agency holding company with over 10,000 employees in more than 24 countries.On the show, Alan and Mark discuss his journey from polling in his early teens to being the lead pollster for President Bill Clinton, Hillary Clinton through her Senate races. In addition to these accomplishments, Mark founded his own company, which eventually got acquired by WPP. His latest venture was the creation and build of Stagwell Group and recent merger with

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30:52

281: Unexpected lessons in leadership and marketing...

Marketing Beyond with Alan B. Hart ·

2021/10/13

Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.”Listen to hear Deena's

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32:22

280: Marketing through an IPO with monday.com’s Molly...

Marketing Beyond with Alan B. Hart ·

2021/10/06

Molly Sonenberg is creative brand manager at monday.com where she drives the brand's voice and keeps messaging consistent across the brand's channels.In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization.”Listen to hear why culture

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44:58

279: Standing for a Data Culture with Tableau’s...

Marketing Beyond with Alan B. Hart ·

2021/09/29

Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data.In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of

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30:13

278: Breaking Out of the Sea of Sameness with Save A...

Marketing Beyond with Alan B. Hart ·

2021/09/22

Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience.In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were

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32:14

277: Becoming Technology Forward and Data Reliant...

Marketing Beyond with Alan B. Hart ·

2021/09/15

Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value.In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing. Sweta says, “Not only do you need the traditional business side of

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54:17

276: Building to Transform Society with R/GA's Ashish...

Marketing Beyond with Alan B. Hart ·

2021/09/08

Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space.In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform.Ash joined R/GA most recently from

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30:42

275: A Masterclass in Agile Master Brand with...

Marketing Beyond with Alan B. Hart ·

2021/09/01

Nital Patel is the Senior Partner of Lippincott, where he works at the intersection of business strategy and customer insights with almost two decades of experience. He works with global brands across industries on different issues such as brand architecture, portfolio, assessment, and positioning.In this episode, Alan and Nital discuss agile master brand, a new version of brand architecture from Lippincott. They explain what it is and dive into the critical aspects of how to implement and use it in

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29:50

274: Highlighting the Human Element in Marketing...

Marketing Beyond with Alan B. Hart ·

2021/08/25

Alanah Joseph is the Senior Marketing Manager at HubSpot, responsible for marketing and operations of the HubSpot podcast network.In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.“Just as product requirements have grown and changed over time, so have people's content needs. Alanah and HubSpot believe podcasts will fill that role and that companies and brands will seek

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31:11

273: The Democratization of Connection with...

Marketing Beyond with Alan B. Hart ·

2021/08/18

Chelsea Cain Maclin is the CMO of Lunchclub where she leads the company's marketing initiatives that drive brand awareness and user growth. Before joining Lunchclub Chelsea served as the VP of Marketing for Bumble where she has drawn inspiration for her role at Lunchclub.On the show, Alan and Chelsea talk quite a bit about her background at Bumble and what she is trying to help Lunchclub achieve. Chelsea believes they can leverage technology to unlock human potential opportunities and connections

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36:32

272: Seeing the Whole Picture of a Marketing...

Marketing Beyond with Alan B. Hart ·

2021/08/11

Lorraine Barber-Miller is the Chief Marketing & E-Commerce Officer at Philips, a 130-year-old company in the middle of a large marketing transformation.In this episode, Lorraine and Alan discuss what makes Philips unique and her background at IBM and ADP before she joined Philips. They also discuss the B2B and B2C complexities of Philips as a business and the global marketing transformation she's leading.Lorraine says, “We are transforming the function at Philips to build world-class capabilities to

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39:14

271: Making Your Product Marketable, Valuable, and...

Marketing Beyond with Alan B. Hart ·

2021/08/04

Christian Beck is the Executive Partner at Innovatemap, where he focuses on growth strategy and design. He is also the host of the podcast Better Product.While Christian doesn't consider himself a marketer, he and Alan discuss design, user experience, and how marketing is tied closely to his role. Throughout the rest of their conversation they also touch on how technology scale is outpacing human cognition, why that matters, and what making a good product is all about.According to Christian, a

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486 results

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