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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:36:13

Ep 233: Where To Start With SEO

Market Proof Marketing: Home Builder Marketing Insights ·

2022/08/18

Market Proof Marketing · Where To Start With SEO Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss SEO considerations to be aware of and the questions you should be asking to set realistic expectations. They review floor plan content you can utilize to keep users on your website, the Zillow and Opendoor announcement, and more!Story Time (1:43)Julie shares the story of a recent customer asking for her testimonial not to be used due to how people might judge her because she thinks she bought at

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00:55:15

Ep 232: Information Filter Failure

Market Proof Marketing: Home Builder Marketing Insights ·

2022/08/11

Market Proof Marketing · Information Filter Failure Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is information filter failure, how your mental state plays into how you approach any situation, the Jeff Shore Sales Leadership Summit, and their thoughts on the best ways to prepare a team for an uncertain market. Story Time (1:15)Jessie attended the Jeff Shore Sales Leadership Summit for the first time ever and shares the shenanigans she got into along with some stats.Andrew gets a

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00:35:42

Ep 231: The Future of Designing Homes Is Here with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/08/10

Market Proof Marketing · Ep 231: The Future of Designing Homes Is Here with Marc Minor Kevin Oakley was joined by Marc Minor, Founder and CEO at Higharc. Kevin and Marc discuss how builders can design homes and sell homes in 3D, how to fix the “hair on fire” mentality in the industry, how builders can gather data on potential floor plans before construction begins, and how to eliminate work that is fundamentally repetitive. Kevin and Marc discuss:How to use digital tools to improve the customer

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00:35:03

Ep 230: Standing Inventory? Update Your Website.

Market Proof Marketing: Home Builder Marketing Insights ·

2022/08/04

Market Proof Marketing · Standing Inventory? Update Your Website. Jackie Lipinski, Julie Jarnagin, and Bryce Baker share the common home builder website messaging mishaps and why they can hurt your website’s traffic to lead conversion rates if you don’t correct them. Plus they discuss various ways to push incentives, how to get your sales team on the same page, what’s happening with Google’s tracking cookies, and more!Story Time (2:25)Bryce shares the various ways marketers can approach marketing

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00:37:16

Ep 229: So You Need Foot Traffic

Market Proof Marketing: Home Builder Marketing Insights ·

2022/07/28

Market Proof Marketing · So You Need Foot Traffic Kevin Oakley, Andrew Peek, and Julie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Market Proof Algorithm to identify a bigger issue for a problem community. They discuss the biggest friction point they’re seeing for builders right now, which is leadership demanding more foot traffic and leads, and how marketing can approach the situation. Plus, RIP Expanded Text Ads in google and what

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00:45:59

Ep 228: History Doesn't Repeat, It Rhymes with Myers...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/07/25

Market Proof Marketing · History Doesn't Repeat, It Rhymes with Myers Barnes Kevin Oakley is joined by Myers Barnes, owner of Myers Barnes Associates. Kevin and Myers discuss the theory that history doesn’t repeat itself but does rhyme regarding the housing market. The lessons marketers and sales need to remember from the history of the housing market. Why people need to shift their mindsets to understand they are not just selling homes they’re selling hope and why it’s never as bad as you think it

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00:45:24

Ep 227: Cyclicality Is Back

Market Proof Marketing: Home Builder Marketing Insights ·

2022/07/21

Market Proof Marketing · Cyclicality Is Back Kevin Oakley, Jackie Lipinski, and Samantha Kellenberger recorded a rare Facebook live-streamed episode of the podcast! They discuss cyclicality is officially back, connection over perfection for home builders, and how builders gain market share in challenging times.Story Time (4:00)Samantha sets the tone for her new home neighborhood with her landscaping projectJackie discusses connection over perfection and why building connections online through

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00:49:43

Ep 226: The $$$ Value of Making Outbound Calls

Market Proof Marketing: Home Builder Marketing Insights ·

2022/07/14

Market Proof Marketing · The $$$ Value of Outbound Calls Kevin Oakley, Andrew Peek, and Jessie Suggs share how one builder created an online sales outbound call challenge that more than doubled the online sales contribution rate and improved their overall sales goals during what is historically a slower selling season in June. They also discuss how online sales can help with task fatigued on-site agents, the habits of a healthy marketing department, and Kevin recommends watching out for

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00:37:15

Ep 225: Making A Difference Through Marketing with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/07/11

Market Proof Marketing · Making A Difference Through Marketing with Carol Morgan Kevin Oakley was joined by Carol Morgan, President of Denim Marketing, cohost of the Sales & Marketing Power Hour, and the author of several marketing books. Kevin and Carol examine the value of Public Relations and how to bring value and attention to a builder’s message. Plus they discuss knowing who the industry difference-makers are when a recession hits, how Carol helped shape Kevin’s early career, and the thrill

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00:39:56

Ep 224: Create Content People Want To Steal

Market Proof Marketing: Home Builder Marketing Insights ·

2022/07/07

Market Proof Marketing · Create Content People Want To Steal Andrew Peek, Julie Jarnagin, and Becca Thomas discuss how to review yourself and your company as we hit the halfway point of the year, understanding google’s new PMax campaigns, why you should always aim to create stealable content, and Kevin sneaks into the podcast to discuss when to worry about standing inventory homes. Story Time (3:35)Becca shares the story of selling her home in one weekend and how a simple customer service issue

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00:58:56

Ep 223: Volatility is Certain

Market Proof Marketing: Home Builder Marketing Insights ·

2022/06/30

Market Proof Marketing · Volatility is Certain Kevin Oakley,Jackie Lipinski, and Andrew Peek discuss changes you can make to help improve community page conversion rates, why volatility is certain but anxiety is optional, how Facebook is changing its ads at the end of 2022, the upcoming Market Proof Awards, and why Kevin recently made a community marketing recommendation that he's never made before.Story TimeAndrew discusses analyzing problem communities and low-hanging fruit for fixing community

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00:50:36

Ep 222: How Do You Promote Rate Locks & Other FAQs

Market Proof Marketing: Home Builder Marketing Insights ·

2022/06/23

Market Proof Marketing · How Do You Promote Rate Locks & Other FAQs Kevin Oakley,Julie Jarnagin, and Becca Thomas discuss easy steps all marketers can take to create more content around floor plans. Plus the team skips the news segment of the podcast this week to bring you the most common Frequently Asked Questions from home builder marketers from the last week, including if you should buy more leads now that conversions are down, how to promote rate locks, what should the OSC’s be doing right

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00:56:24

Ep 221: Reverting Back To The Mean

Market Proof Marketing: Home Builder Marketing Insights ·

2022/06/20

Market Proof Marketing · Reverting Back To The Mean Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss “reverting back to the mean”, the story of a builder who turned off their social ads and how it lead to their leads nosediving, the proper way to research new home community names, and more!Story Time Sarah shares great feedback from the recent launch of a new home builder accountJackie reviews the steps every marketer should take when naming a new home community, master-planned community,

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00:35:42

Ep 220: The Paradox of Home Selection Choices with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/06/13

Market Proof Marketing · The Paradox of Home Selection Choices with Joel Fleischman Kevin Oakley is joined by Joel Fleischman, President of Drexel Building Supply. They discuss the cost and waste-saving benefits with the off-site construction of homes, the paradox of choice when it comes to buyer selections, and more!Kevin and Joel discuss:Why homebuyer selections are usually extremely predictable Why less is more when it comes to home selections and off-site buildingThe beliefs behind off-site

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00:48:34

Ep 219: Don't Dismiss Data Because You Don't Like It

Market Proof Marketing: Home Builder Marketing Insights ·

2022/06/09

Market Proof Marketing · Ep 219: Don’t Dismiss Data Because You Hate It Andrew Peek, Jackie Lipinski, and Jen Barkan discuss the hiring process and expectations for online sales roles and if the recruiting standards are too high? They review the confusion around Bounce Rates in google analytics 3, what can impact the data, and why you shouldn’t artificially inflate data to make yourself or management feel better.Story TimeJen shares her concerns about the lack of follow-up thank you emails from

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00:51:45

Ep 218: The End Is Near for Google Analytics 3! Prep...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/06/06

Market Proof Marketing · The End Is Near for Google Analytics 3! Prep GA4 now Dennis O'Neil and Molly White join Andrew Peek to discuss the sunsetting of Google Analytics 3 (GA3) on July 1, 2023, and how to prepare for Google Analytics 4 (GA4) now. They review the differences between GA3 and GA4 and discuss why now is the time to create your new account so you can have year-over-year data when the mandatory change occurs next year. Plus they discuss the biggest challenges they believe markers will

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00:36:21

Ep 217: How Important Is Attribution Really?

Market Proof Marketing: Home Builder Marketing Insights ·

2022/06/02

Market Proof Marketing · How Important Is Attribution Really? Andrew Peek, Julie Jarnagin, and Bryce Baker discuss what is attribution and how valuable it actually is, why overspending on a struggling community won’t help if there’s no content on your community page, the value of having an HOA, and more!Story Time (3:17)Julie created the word “slumpy” to describe the feeling behind how marketers feel about the conversions slowing down on their website. Andrew has issues with no context attribution

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00:58:13

Ep 216: It’s Time To Show The Work

Market Proof Marketing: Home Builder Marketing Insights ·

2022/05/26

Market Proof Marketing · It’s Time To Show Your Work Kevin Oakley, Andrew Peek, and Sarah Simmerman argue around the vagueness of using the word “available” to reference homes on builder websites. They discuss what additional words you can have on your website to create more clarity around homes in different stages of construction. Plus Kevin is concerned for any marketers who may have been copying marketing homework from other builders as we shift into a different market and he shares

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00:43:19

Ep 215: Lean Into The Market Shift

Market Proof Marketing: Home Builder Marketing Insights ·

2022/05/19

Market Proof Marketing · Lean Into The Market Shift Kevin Oakley, Jackie Lipinski, and Samantha Matlock (soon to be Kelleburger) discuss what ratio of leads should be that come from corporate marketing for sales agents, the latest data around cancellation rates from Zonda’s webinar, and what happened when a home builder became overconfident in their prequalified leads for an event (Spoiler: No one showed up to the event).Story Time (1:45)Jackie shares the latest home cancellation rate data for

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00:28:23

Ep 214: Death to Bad Home Photography with Chad Davies

Market Proof Marketing: Home Builder Marketing Insights ·

2022/05/16

Market Proof Marketing · Death to Bad Home Photography with Chad Davies Kevin Oakley is joined by Chad Davies, CEO & Owner of Davies Imaging Group. Chad and Kevin call for the end of the “crime scene” style photography of homes and give tips on how to take great photographs (even if you are using just your phone). Plus, Chad shares how his journey into new construction home photography began, the difference between quantity and quality architectural photos, how to capture moments that invoke

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