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PODCAST

The 80/20 Principle

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

business management

All Episodes

38:03

117: Frameworks, Tags & Two Important Books

The 80/20 Principle ·

2020/09/15

Frameworks (or “mental models”) help you better leverage high-value information, such as the kind you’ll find in books like the ones I discuss in this episode. And when you’re organizing information you should consider using tags as much as possible (and be aware of how they are better than folders or notebooks). Evernote For Lawyers, by David Ward The Effective Executive, by Peter Drucker The Personal MBA by Josh Kaufman (this website has all the information for free) General Resources Learn

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35:42

116: Zooming out

The 80/20 Principle ·

2020/09/08

If you feel like you have too many responsibilities, tasks or things you’re “supposed to do,” then you’re probably feeling anxious. The key to ridding yourself of this kind of anxiety is learning to zoom out and put things in a larger context. In short, greater perspective will cure harmful perfectionism. Meditopia; - meditation app that I use and recommend Traction, by Gino Wickman (a great book about business fundamentals) Melissa Shanahan’s website (Melissa is a fabulous coach for solo and

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31:10

115: Chatbots are helpful

The 80/20 Principle ·

2020/09/01

Show Notes While some prospects want to talk to a person at the law firm, many want answers to questions without having to book a call. For example, in family law situations, many clients want to ask questions by texting so their soon-to-be ex-spouse won’t overhear. So chatbots are being widely adopted. And there are lots of options to investigate but only one company, Gideon, is focused 100% on the legal market. My good friend, Jared Correia co-founded Gideon after many years working as a law

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38:22

114: Systems Building with Attorney Jeff Lewis

The 80/20 Principle ·

2020/08/25

Learning to systematize your practice isn’t that hard, and so it helps to hear how other lawyers are tackling this important aspect of running their businesses. Jeff Lewis is quite thoughtful and incisive because he just spent time focusing on developing systems in Ernie’s new course on systems building. Jeff Lewis is co-host of the California Appellate Law Podcast. The Power of A System, John Fisher’s book TextExpander;, amazing keyboard macro tool Wisetime;, time tracking app Jeff mentioned that

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56:31

113: Evernote for Lawyers (with David Ward)

The 80/20 Principle ·

2020/08/18

Evernote is for lawyers as much as it is for anyone else. And no lawyer knows more about using it well than David Ward (the author of Evernote for Lawyers). David shares his insights about how to get more organized with Evernote. But he's also is a thoughtful student of marketing, which many lawyers find daunting. He explains that successful marketing is merely an extension of who you are and not so much something you have to spend a lot of time doing. Show Notes The Attorney Marketing Center,

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01:13:24

112: Digital Evidence

The 80/20 Principle ·

2020/08/11

Show Notes Craig Ball is a highly successful plaintiff’s lawyer who became a nationally respected computer forensic examiner. He is currently teaching a course on digital evidence at Tulane Law School. He teaches regularly at the University of Texas Law School (his alma mater) and Georgetown University Law Center, among other places. Visit Craig’s website (or get his curriculum vitae here) Visit this website for Craig’s articles on electronic discovery and computer forensics. Watch Craig’s

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34:18

111: Amazing transcription tool (and more…)

The 80/20 Principle ·

2020/08/04

Streamlining and improving your key workflows can result in improved revenues and profits for your firm, like Lori Gonzales discussed in this blog post (i.e. 260% revenue increase for a solo practitioner in less than six months. As she said, just being curious about how to leverage technology can propel you forward in astonishing ways. And I believe if you’re curious about using a new app on your smartphone that can transcribe what you say, or what everyone in a meeting says you’ll become

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32:58

110: Information Anxiety

The 80/20 Principle ·

2020/07/28

Information overload created by digital technology causes us a lot of anxiety. But the real source of trouble is less obvious. Once you get clear about the root cause of anxiety you can better understand how to counteract it. Information Anxiety, by Richard Saul Wurman (an invaluable guidebook for dealing with data overload) General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for

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43:09

109: Improving Your "Knowledge Factory"

The 80/20 Principle ·

2020/07/21

Show Notes In the Information Age you need to understand how to more effectively process information, and how to create valuable knowledge. You need to be systematic and thoughtful. And you need a good way to capture ideas and refine them over time to create valuable knowledge. Let’s talk about how to capture and refine ideas by using a solid note taking system. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on

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45:23

108: Email can be fun (or at least productive)

The 80/20 Principle ·

2020/07/14

Ideally, you should touch each email only once. You need a good system for processing your emails quickly and effectively, because how you make decisions about handling email says a lot about how effective you are at making higher level decisions. Hey.com; the new email service that I’m trying out (using the email address ernieattorney@hey.com) Jason Fried’s books on Amazon Jason Fried’s blog post about how his company thinks about design in their products (i.e. Hey email) Sanebox; is the email

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29:40

107: Managing Information in an Age of Digital...

The 80/20 Principle ·

2020/07/07

If you want to survive in this world of constant change and massive disruption you need to efficiently and effectively process digital information. If you want to thrive you need to get to a higher level and find ways to leverage new opportunities that are arising from the exponentially increasing prevalence of digital technology. YouTube video re: Information Processing (this is a 5 minute video that will quickly explain what I covered with visuals). *Information Anxiety 2, by Richard Saul Wurman

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25:19

106: The power of just six words

The 80/20 Principle ·

2020/06/30

Show Notes Simplifying your practice is hard, but you can make it easier. First, learn to shift your mind and start seeing the power of simplicity in everyday language. The six word exercise discussed in this episode can be applied to your business in practical ways. Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure The Hemingway app (a free online editing tool) Check out my Trusted Lawyer “Referral Marketing by Email” course. General Resources Learn to use

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40:15

105: Work Smarter, Not Harder

The 80/20 Principle ·

2020/06/23

Show Notes You want to effectively manage your law business so that you get more work done, more easily, and more reliably. Technology can definitely help, especially automation. But there are other elements besides technology that you need to leverage in a delicate combination. In this episode, you’ll discover the other 5 key elements that will enable you to make dramatic improvements to how your law business is managed. General Resources Learn to use technology to reduce friction & gain freedom

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53:03

104: Ruminations on Good Marketing

The 80/20 Principle ·

2020/06/16

Show Notes Ernie ruminates about marketing with Ramesh Reddy, a young lawyer that he mentored in his early career. Afterwards, Ramesh focused on learning the fundamentals of marketing his law practice. Both Ernie and Ramesh have found success with the same principles, which they discuss in an informal, engaging way. Ramesh’s law firm website Mike Kim (an exceptional marketer/copywriter) Ray Edwards (another exceptional marketer/copywriter) Breakthrough Advertising - by Eugene Schwartz Brené

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44:20

103: Practicing while blind

The 80/20 Principle ·

2020/06/09

Show Notes Growing up blind taught Richard Chen how to deal with uncertainty, solve problems creatively, and adapt reflexively to changing circumstances—skills that help him in his day-to-day law practice. Discover how technology helps him do his work, even though he can’t use a mouse with his computer. Richard explains why relies heavily on systems and processes to keep his practice running smoothly and shares his top 4 tips for anyone starting a new law practice.. Richard’s law firm website

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38:27

102: Get referrals without asking

The 80/20 Principle ·

2020/06/02

Show Notes Stacey Randall Brown is a small business owner who figured out how to generate new clients through referrals BUT without asking for those referrals. She cracked the code to overcoming the decades old advice that says to receive referrals you must ask for them. There are many ways to generate referrals but Stacey’s way is the best way. The key thing to understand is that referrals come from relationships, and relationships come from connections. And connections are built through regular

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36:55

101: Overcoming barriers to getting what you want

The 80/20 Principle ·

2020/05/26

Getting what you most want in life is important, but many people get derailed, discouraged, or defeated in their attempt. Michael Lewis faced adversity, and so did Ernie. Even Ernie’s dad, the psychoanalyst that helped people get what they most wanted had struggles. Understanding other people’s struggles helps you realize that you’re normal if you struggle. After listening to this episode you’ll understand the common struggles better, and you’ll know how to overcome them so you can get what you

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34:27

100: Getting help to get what you want

The 80/20 Principle ·

2020/05/19

Your beliefs are the biggest factor in how much success you can achieve, and it’s hard for people to adjust their beliefs without help. The people who help you overcome limiting self-beliefs will often make you feel uncomfortable. But if you can’t deal with discomfort you’ll never achieve your biggest dreams. Michael Lewis’ podcast episode about his high school baseball coach, Billy Fitzgerald (about whom he wrote a book called Coach: Lessons on the Game of Life) Tim Ferriss’ interview with

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32:19

099: Get What You Truly Want

The 80/20 Principle ·

2020/05/12

Personal development is important if you want to grow and become "your best self." But there are insidious impediments to personal growth, which are important to recognize. And it's important to learn how to get past those impediments if you want to create a law practice that's fulfilling. More importantly, it's vital for creating a LIFE that you truly enjoy. Resources Mentioned Tim Ferriss’ interview with Michael Lewis – discussed in last episode because it reveals how Michael Lewis discovered

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28:07

098: Essential Search Skills

The 80/20 Principle ·

2020/05/05

Lawyers, of all modern “knowledge workers,” should be highly adept at gathering key information. Sadly, too many of us lack the search skills we need. Mostly, it’s a problem of insufficient awareness about where to search or how to search using tools that aren’t law-specific. In this episode, you’ll learn how to become more aware, and what exactly to focus your “search awareness” on. Tracers for Legal Professionals - welcome to our new podcast sponsor! Flash Boys: A Wall Street Revolt, by Michael

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