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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

30:55

275 - Mastering Brand Building with Nicole Sumner...

The Marketing Millennials ·

2024/08/21

Brand Marketing vs. performance Marketing, how do you find the balance?? I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love). Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice. 00:00 Introduction and Guest

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10:35

SPECIAL SERIES: What Happens When You Run Out of...

The Marketing Millennials ·

2024/08/19

There are no more original ideas. But don’t let that stop you from creating new content.Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas. Plus, find out why Twitter and Reddit are two of the most valuable tools in your Marketing arsenal. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This,

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9:41

The 5 Musts of Brand Positioning (Solo Edition)

The Marketing Millennials ·

2024/08/14

Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications?Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it? Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand. What else is on my list? Just push play to find out! Follow Daniel: YouTube:

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11:42

SPECIAL SERIES: You DON’T Always Need Original...

The Marketing Millennials ·

2024/08/12

Creating your personal brand isn’t as hard as you might think.Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think. In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s

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32:49

274 - How to Market to the Youth, with Moksha...

The Marketing Millennials ·

2024/08/09

He’s one of the mad geniuses behind YouTube’s viral “Hot Ones” series. Meet Moksha Fitzgibbons, President of Complex NTWRK and overall master of media.Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. Why has NTWRK become the go-to platform for discovering new talent and engaging with Millennial and Gen Z audiences? Plus,

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6:51

5 LinkedIn Tricks That Helped Me Get to 1 Million...

The Marketing Millennials ·

2024/08/07

So you’re trying to grow your LinkedIn page but don’t know how to get to that 1 million follower mark?Don’t worry— with these five simple tricks that helped me gain my first million, you can get there too! Learn how timing, content optimization, and compelling images can drive your follower count and land you the reach you need to succeed. Tune in now! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn:

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10:20

SPECIAL SERIES: This Episode is ⭐ Out Of ⭐⭐⭐⭐ |...

The Marketing Millennials ·

2024/08/05

If no one’s left a review on your product, will anyone be there to buy it?Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you? Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage? NGL, but… these tips might actually surprise you! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube:

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33:22

How to Create Great Memes, with Aidan Brannigan

The Marketing Millennials ·

2024/08/02

A meme can say 1,000 words. Are you leveraging memes properly in your social media strategy? Aidan Brannigan, the behind-the-scenes social media expert here at The Marketing Millennials, explains why memes are a powerful tool for brand awareness and engagement. Aidan shares his process for creating timely and relatable memes and explains the importance of understanding your audience to ensure you’re using the right templates. In addition to discussing memes, Aidan and Daniel dive into managing

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33:13

273 - How to NOT to Ruin Your Email Marketing, with...

The Marketing Millennials ·

2024/07/31

Tired of your emails hitting the spam bin?It’s time to clean up your email list then. In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success. Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in. Learn how to avoid the BIGGEST

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10:00

SPECIAL SERIES: Dealing with Haters | Bathroom Break #14

The Marketing Millennials ·

2024/07/29

So you just got your first official hater… Congratulations! Seriously, it’s not as bad as you think. Sometimes, negative feedback is a good thing— it means you’ve reached enough people for some of them to have an opinion about you. Without any haters, you’re never going to have stark raving fans. But how much should you care about what your haters are saying? Jay and I chat about our experiences with negative feedback and explain how to reframe that negativity and channel it into something

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37:24

272 -How to do A/B Testing, with Alex Nazarevich, VP...

The Marketing Millennials ·

2024/07/26

Looking to improve your marketing strategies and drive more conversions?Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions. What elements should you start

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40:41

271 - How To Create a Viral Social Media Campaign,...

The Marketing Millennials ·

2024/07/24

She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign. Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars. Mike breaks down exactly why Mixoloshe chose to ditch the name and

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11:10

SPECIAL SERIES: Here's How Often You Should Post...

The Marketing Millennials ·

2024/07/22

Get in the Goldilocks Zone. When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule? Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say? Let’s just say the answer may surprise you… Follow Jay: LinkedIn:

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32:52

270 - How to Monetize a Podcast, with George Macdonald

The Marketing Millennials ·

2024/07/19

Anyone can start a podcast. But not anyone can monetize one.I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment

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38:45

269 - The Future of SEO, with Abby Gleason

The Marketing Millennials ·

2024/07/17

Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora. Plus, how has TikTok shaken up the Google search landscape? Abby shares her

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12:39

SPECIAL SERIES: Win-Back Campaign Strategies |...

The Marketing Millennials ·

2024/07/15

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.” The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts. What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button? Tune in now to find out! Follow Jay: LinkedIn:

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28:18

268 - The Ultimate Brand Strategy Playbook, with Kara...

The Marketing Millennials ·

2024/07/12

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community?Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to

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8:42

Game-Changing Career Tips (ft. Ari Murray)

The Marketing Millennials ·

2024/07/10

Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth. Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career. So buckle up butterbean, take notes, and don’t be surprised if you end up taking our jobs in the next few years with these career-defining tips! Follow

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10:03

SPECIAL SERIES: Marketing Myths | Bathroom Break #11

The Marketing Millennials ·

2024/07/08

You should never repeat the past. At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin. I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless? Yes… and no. Let’s just say, it’s complicated, ok? Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube:

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46:13

266: Steal This Product Positioning Framework, with...

The Marketing Millennials ·

2024/07/04

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market?SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience. Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product

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