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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

19:13

Convincing Clients Why You're Better Than Discount...

Resourceful Designer: Strategies for running a... ·

2019/08/12

Are you competing with discount designers? Let me start by saying that I've never lost a client to discount designers. I've had clients question my higher prices, but in the end, they ended up hiring me. I know that many designers have difficulty justifying their costs to their clients so I thought I would share what I do when a client asks "Why should I hire you when I can get that designed cheaper elsewhere?" This is a follow up to last week's episode - Stop Competing On Prices. In it, I

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21:51

Stop Competing On Prices - RD176

Resourceful Designer: Strategies for running a... ·

2019/08/05

Lowering your prices can hurt your design business. I was talking to a fellow designer recently who is concerned about competing on prices. He asked me what I do if a client says they can pay less for a logo at Fiverr, Upwork, 99 Designs, or any other discount design platforms. This isn't the first time I've heard this concern from a designer. You may have experienced this exact thing with your clients questioning your prices compared to discount design sources. The fact of the matter is, competing

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24:04

3 Criteria To Accept or Decline Design Work - RD175

Resourceful Designer: Strategies for running a... ·

2019/07/29

Turning down design work. The idea may seem foreign to you. Especially if you’re relatively new to running your design business. If you’re at a stage in your freelance career where you’re trying to establish yourself, you’re trying to get your name out there; you’re trying to make ends meat and pay your bills, then you might not be ready for this concept. Turning down design work may not be in your best interest right now. However, if you plan on growing your design business to be more than a

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40:52

Targeting a Niche: School Branding with Craig Burton...

Resourceful Designer: Strategies for running a... ·

2019/07/22

Have you ever considered designing in a particular niche? Have you heard the term "The Riches Are In The Niches"? It shouldn't come as a surprise that the more focused you are on a particular sector, the more familiar with it you become. And the more familiar with it you become, the more you are perceived as the expert in that particular sector. Graphic and web design is no different. Designers who focus on a particular sector become knows as experts and command more respect and earn more money from

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36:50

Creating A Contingency Plan For Your Design Business...

Resourceful Designer: Strategies for running a... ·

2019/07/15

Have you thought of your contingency plans? [sc name="smartpress" ]So you're running a graphic design business. You're plugging away day after day, week after week, engaging with clients and designing amazing things for them. Life is great, and you’re living the dream. But what if the unexpected happened? Are you prepared? What would you do in the event of a national disaster that destroys your home? What would you do if all of a sudden, without any warning, you lose all your office equipment? What

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27:50

Dealing With Impostor Syndrome - RD172

Resourceful Designer: Strategies for running a... ·

2019/07/08

Do you ever feel like a fraud? In a previous episode of the Resourceful Designer podcast, I talked about Superhero Syndrome. It's when someone takes on more responsibilities than they need or should take on. Sometimes doing things they are not qualified to do instead of doing the logical thing and finding someone qualified for the task. Today I’m talking about the opposite of Superhero Syndrome. And that’s Impostor Syndrome. What is Impostor Syndrome? Impostor Syndrome is a collection of feelings of

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29:05

What's Holding You Back From Starting A Graphic...

Resourceful Designer: Strategies for running a... ·

2019/07/01

What's holding you back? [sc name="pod_ad"]September 30 will mark four years that I've been releasing episodes of the Resourceful Designer podcast. During the time I’ve received hundreds of emails from people thanking me for what I do. They tell me how much I’ve helped them, inspired them and motivated them. There's no way for me to express how this makes me feel, knowing that me, a designer, working out of my home office in small-town Ontario, Canada is having such an impact on designers from

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28:36

Ten Productive Things To Do When You're Not Busy - RD170

Resourceful Designer: Strategies for running a... ·

2019/06/24

Don't waste time when you're not busy. Wouldn’t it be nice to have so much design work that you don’t have time during your work day for anything else? Come to think of it; I don’t know if I’d like that. I enjoy a bit of downtime now and then, and I’m sure you do too. Downtime, when your brain isn’t working at one hundred per cent concentrating on some important task or churning away pumping out those creative juices. You need time to give your brain a rest. It’s that old proverb “all work and no

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27:23

Why Fixed Prices Are Better Than Hourly Billing - RD169

Resourceful Designer: Strategies for running a... ·

2019/06/17

How do you charge for design work? [sc name="pod_ad"]Do you offer fixed prices to your clients or is hourly billing your pricing strategy of choice? I'm not interested in how you come up with your rate or your price. What I’m asking is, do you or don't you know how much a design job will cost before beginning the project? Today I want to share my opinion on why you should stop billing by the hour and start offering fixed prices instead. Changing my pricing strategy. When I started my design business

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33:34

Cold Emails: 10 Tips To Help Them Convert - RD168

Resourceful Designer: Strategies for running a... ·

2019/06/10

Do you use Cold Emails to attract clients? Equivalent to Cold Calling, Cold Emailing is when you send unsolicited email to someone without prior contact. A Cold email is a very effective way to reach out to potential new clients. So effective in fact that it’s been in use since the first businesses were around. OK, maybe not cold emailing, but cold calling has been. Even before phones were invented business people would knock on strangers doors trying to sell their wares. It was their version of

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38:48

Is Being A Designer Affecting Your Eyesight? - RD167

Resourceful Designer: Strategies for running a... ·

2019/06/03

Do you worry about your eyesight? Do you worry about your eyesight? As a designer, there’s pretty much no escaping being in front of a screen. If you’re like me, between the computer, phone and TV, you probably spend more time each day with your eyes staring at a screen than you do sleeping. Face it, we’re slaves to our tech displays. Did you know that this constant exposure to one screen after another throughout the day can cause strain, and even damage to your eyes? The issue is ultraviolet blue

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23:20

Client Onboarding Part 7 - The Goodbye Packet - RD166

Resourceful Designer: Strategies for running a... ·

2019/05/27

The Goodbye Packet Last week I told you about Client Offboarding, the process of finalising a design project and preparing a client for working together again in the future. Offboarding is a way of informing a client that you’ve completed the work they’ve paid you for, and any additional work from this point forward will be considered a new project, incurring further fees. In this last part of the Client Onboarding series, I’m talking about the Goodbye Packet, a way to collect and package up all the

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28:17

Client Onboarding Part 6 - Client Offboarding - RD165

Resourceful Designer: Strategies for running a... ·

2019/05/20

Client Offboarding [sc name="pod_ad"]Client Offboarding is the final step in building that oh so meaningful client relationship that will keep them coming back to you time and again with more design projects. For the past few episodes, I’ve walked you through the various steps of Client Onboarding — everything you need to do to turn a potential client into a paying client. But once the client is onboard and you have their project, is that the end? Of course not. The whole purpose of Client

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47:00

Client Onboarding Part 5 - The Design Contract - RD164

Resourceful Designer: Strategies for running a... ·

2019/05/13

The Design Contract The Design Contract is the final part of the Client Onboarding Process. This vital part confirms that a potential client is now a paying client. In this series, I talked about the Client Onboarding Process as a whole before breaking it down into the individual components, the Intro Packet, the Client Meeting and the Design Proposal. Each of these different elements helps win over potential clients encouraging them to hire you, which brings you to this next step, the Design

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31:32

Client Onboarding: Part 4 – The Design Proposal – RD163

Resourceful Designer: Strategies for running a... ·

2019/05/06

Continuing the client onboarding process with the design proposal. Part 4 of the Client Onboarding Process is the Design Proposal. A tool you use to convince clients that you are the designer for their project. Last week I told you all about the Client Meeting. The part in the process where you learn about the client and about the project they are presenting to you. After a successful client meeting, you should know whether or not you want to take them on as a client and tackle their design project

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42:54

Client Onboarding: Part 3 – The Client Meeting – RD162

Resourceful Designer: Strategies for running a... ·

2019/04/29

Are you ready for your next client meeting? In part 2 of the Client Onboarding process, I told you all about the intro packet and how it’s the foundation for setting expectations going forward with your client relationship. If the intro packet is the foundation, then the client meeting is the framing, or structure if you will. Think of the client meeting like a job interview, which in a way it is. You are interviewing the client, and the client is interviewing you. This meeting is less about the

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28:10

Client Onboarding: Part 2 - The Intro Packet - RD161

Resourceful Designer: Strategies for running a... ·

2019/04/22

Do you have an intro packet for your design business? An intro packet is a tool you use to land new clients and facilitate the client onboarding process. It can either be a dedicated page on your website, a detailed PDF or better yet, a well designed and nicely printed piece to hand out to potential clients. An intro packet is a great way to create a good first impression of who you are and what you do. It answers basic questions, sets expectations and gives clients a first look at what it will be

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30:35

Client Onboarding: Part 1 - The Process - RD160

Resourceful Designer: Strategies for running a... ·

2019/04/15

What is Client Onboarding? Client onboarding is the process of turning potential clients into paying clients. It’s the process of introducing them to your business, addressing their questions and concerns, and ensuring they understand the services you offer and your processes while providing those services. Onboarding is all the steps from the initial contact with the client until you start working on their design project. It’s your chance to explain to a client; What they should expect from you

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34:18

Understanding Priorities - RD159

Resourceful Designer: Strategies for running a... ·

2019/04/08

Understanding Priorities will help grow your design business. Whether your design business is still new or you’ve been doing this for many years, I'm betting you started it feeling greedy. Meaning you took on any design work that came your way. That's OK. Not many designers just starting their freelance career are picky about the type of work they take on. I’m not talking pricing. Just because you have a new business isn’t a reason to accept $25 logo jobs. You still have to have your principals

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27:38

Time For Tomfoolery - RD158

Resourceful Designer: Strategies for running a... ·

2019/04/01

What does a designer do on April Fools Day? This week's release happens to fall on April Fools Day. The one day of the year where tomfoolery, shenanigans and levity abound. A day when you put all seriousness aside and let out your inner practical joker. I thought of trying to pull one over you by starting off saying something like “I’ve decided to end the podcast, and this will be my last episode” But then I thought, what if someone is reading this or listening to the podcast for the very first

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