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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

28:53

Jeff Beer, Staff Editor at Fast Company

Wharton Marketing Matters ·

2022/10/17

Jeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Happy Mean n partnership with streetwear company Cactus Plant Flea Market and Delta Air Lines launching clothing in collaboration with Issa Rae! Hosted on Acast. See acast.com/privacy for more information.

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25:32

President of FORVR Mood

Wharton Marketing Matters ·

2022/10/07

Asha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is changing the narrative around luxury and self-care for Black women. Hosted on Acast. See acast.com/privacy for more information.

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27:33

Daphne Howland, Retail Dive

Wharton Marketing Matters ·

2022/10/07

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more! Hosted on Acast. See acast.com/privacy for more information.

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22:26

Jason Harris, Co-Founder & CEO Mekanism

Wharton Marketing Matters ·

2022/10/06

Jason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising! Hosted on Acast. See acast.com/privacy for more information.

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30:34

Marty Swant, Senior Reporter at Digiday

Wharton Marketing Matters ·

2022/10/06

Marty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences. Hosted on Acast. See acast.com/privacy for more information.

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14:41

Hrish Lotlikar, Co-Founder & CEO, SuperWorld

Wharton Marketing Matters ·

2022/09/02

Hrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality! Hosted on Acast. See acast.com/privacy for more information.

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13:37

Janine Yorio, CEO of Everyrealm

Wharton Marketing Matters ·

2022/09/01

Janine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate! Hosted on Acast. See acast.com/privacy for more information.

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23:35

Tommaso Di Bartolo, Co-Author, "Navigating The...

Wharton Marketing Matters ·

2022/09/01

Tommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matters to talk about navigating the Metaverse, real estate in the Metaverse, how companies can get involved and predictions for the future!He’s also the co-author of "Navigating The Metaverse”. Hosted on Acast. See acast.com/privacy for more information.

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22:44

Chief Marketing Officer, Outback Steakhouse

Wharton Marketing Matters ·

2022/08/19

Danielle Vona, Chief Marketing Officer for Bloomin’ Brands (which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar and Tender Shack concepts) joins Marketing Matters to talk about Outback's strategy to reach younger diners through NFTs and college sports! Hosted on Acast. See acast.com/privacy for more information.

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30:04

Peter Adams, Senior Reporter of Marketing Dive

Wharton Marketing Matters ·

2022/08/19

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing News of the week including Miller High Life's New Ice Cream Treats that Taste Like a Dive Bar, Walmart Strikes Streaming Deal with Paramount+, and Virtual Influencers including Miquela, a top CGI influencer! Hosted on Acast. See acast.com/privacy for more information.

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22:41

Hilton SVP, Global Brand & Enterprise Marketing

Wharton Marketing Matters ·

2022/08/12

Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing! Hosted on Acast. See acast.com/privacy for more information.

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29:48

Lauren Thomas, CNBC Retail Reporter

Wharton Marketing Matters ·

2022/08/12

Lauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more! Hosted on Acast. See acast.com/privacy for more information.

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24:57

Senior Manager, Honda Marketing

Wharton Marketing Matters ·

2022/07/28

Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more! Hosted on Acast. See acast.com/privacy for more information.

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27:38

Daphne Howland, Senior Reporter, Retail Dive

Wharton Marketing Matters ·

2022/07/28

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more! Hosted on Acast. See acast.com/privacy for more information.

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21:12

Chief Marketing Officer, KFC U.S

Wharton Marketing Matters ·

2022/07/25

Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more! Hosted on Acast. See acast.com/privacy for more information.

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16:14

Chief Marketing Officer, Wheels Up

Wharton Marketing Matters ·

2022/07/21

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation! Hosted on Acast. See acast.com/privacy for more information.

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18:51

Head of US Marketing, The LEGO Group

Wharton Marketing Matters ·

2022/07/21

Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more! Hosted on Acast. See acast.com/privacy for more information.

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25:33

Head of Brand Marketing, Favor (formerly The Pill Club)

Wharton Marketing Matters ·

2022/07/07

Lauren Scrima, Head of Brand Marketing for Favor (formerly called The Pill Club), joins Marketing Matters to discuss how they are advocating for everyone who is impacted by the Scotus ruling overturning Roe Vs Rade. Hosted on Acast. See acast.com/privacy for more information.

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27:19

Suzanne Kapner, Wall Street Journal

Wharton Marketing Matters ·

2022/07/07

Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory! Hosted on Acast. See acast.com/privacy for more information.

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18:10

Mekanism, Co-Founder & CEO

Wharton Marketing Matters ·

2022/05/22

Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others! Hosted on Acast. See acast.com/privacy for more information.

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298 results

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