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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:30:25

How Momofuku Bottled Its Restaurant Experience

Shopify Masters ·

2023/12/07

Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success.For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg

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00:41:47

How an 85-Year-Old Company Expanded into DTC

Shopify Masters ·

2023/12/05

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business.

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00:23:33

How a Button-Down Shirt Attracted a Cult Following

Shopify Masters ·

2023/11/30

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

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00:31:51

How to Turn Your Dreams Into a Profitable Business

Shopify Masters ·

2023/11/28

Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label.For more on Selkie and show notes: https://bit.ly/3GqV3uB

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00:31:34

The Recipe for a Perfect Shopping Experience, No...

Shopify Masters ·

2023/11/23

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers.For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi

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00:28:34

Why Going DTC Isn’t as Simple as Putting Your...

Shopify Masters ·

2023/11/21

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc

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00:36:11

Shaun White’s Journey From Olympian to Entrepreneur

Shopify Masters ·

2023/11/16

In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business.For more on WHITESPACE and show notes: https://bit.ly/40EbQnm

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00:30:11

The Playbook for Creative Branding

Shopify Masters ·

2023/11/14

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market.For more on OffLimits and show notes: https://bit.ly/3MHCA0mDownload our FREE branding template to help you build a memorable brand that customers will love: https://bit.ly/44nXGIv

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00:34:19

How To Go From Maker to 7-Figure Business Owner

Shopify Masters ·

2023/11/09

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants. Jono and his brother, Nick, run a thriving seven-figure business, Jono Pandolfi Designs, employing more than 20 artists, while maintaining high standards for handmade ceramics.To learn more about Jono Pandolfi Designs and show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker

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00:29:40

The Tips You Need for Black Friday/Cyber Monday Email...

Shopify Masters ·

2023/11/07

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season.For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts

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00:26:45

How to Host Events People Want to Attend

Shopify Masters ·

2023/11/02

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire.For more on Hatch Collective and show notes: https://bit.ly/49m8Hg7

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00:11:41

Black Friday/Cyber Monday Strategies from 7 Shopify...

Shopify Masters ·

2023/10/31

This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee.To learn more about the podcast, find past episodes and show notes: https://www.shopify.com/blog/topics/podcasts

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00:34:21

What 'Community First' Really Means for a DTC Company

Shopify Masters ·

2023/10/26

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community

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00:26:58

Packaging Power: Tips That Will Help Your Brand Pop...

Shopify Masters ·

2023/10/24

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building.For more on MìLà and show notes: https://bit.ly/3tQ2Q24

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00:29:12

Building in Public: How to Let Customer Feedback...

Shopify Masters ·

2023/10/19

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.For more on Minted New York and show notes: https://bit.ly/3Fnh7pD

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00:34:07

If You’re Launching a New Product, Listen to This

Shopify Masters ·

2023/10/17

Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world.For more on Bartesian and show notes: https://bit.ly/46Tqrgu

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00:28:01

The Do’s and Don’ts for Social Media Marketing

Shopify Masters ·

2023/10/12

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine. For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3ACreate a clear plan for your social media strategy: https://bit.ly/3HVAPuv

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00:30:50

You Want Your Business to Last. Here’s How

Shopify Masters ·

2023/10/10

To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive. For more on Eberjey and show notes: https://bit.ly/45j3FOdDownload our FREE template to help you manage cash flow- https://bit.ly/3noeyyd

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00:34:48

The Marketing Playbook From Nik Sharma, "The DTC Guy"

Shopify Masters ·

2023/10/05

Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway.For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing

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00:00:55

Entrepreneur State of Mind, A Shopify Miniseries

Shopify Masters ·

2023/10/03

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City. We’ll dive into things like designing the right products to the ideal way of communicating with your customers. Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New York City. If you're a fan of these stories and would like to hear more in-person interviews - make sure to

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