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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

35:26

How Ford Direct Leverages Pragmatic Training to...

Product Chats Podcast ·

2021/06/11

In this episode, Jennifer Romanowski, senior product manager at FordDirect, explains how training with Pragmatic Institute revolutionized her approach to product management. The host Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Jennifer about how she introduced Pragmatic training to FordDirect and the big changes it influenced at the company. "I completed the pragmatic courses Foundation, Focus and Build and walked out with light bulbs going off. I believe that I was a good

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27:56

How To Say No: A System for Evaluating Opportunities

Product Chats Podcast ·

2021/06/04

There are always more ideas than time. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Amy Graham, about how to evaluate potential opportunities to determine what is worth a "yes" and what deserves a "no." The system gives every person (regardless of job title) an opportunity to feel heard while also letting the data speak to the viability of the idea.

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29:36

We fell in love with these products. Here's why.

Product Chats Podcast ·

2021/05/28

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, Paul Young, an instructor at Pragmatic Institute, have a fun and light conversation about the products that have had a positive impact on their life. They dive into side discussions about how products can solve important and relevant problems but create new problems in the process. They also sprinkle in tips and tricks on how to create products people are excited to share with others.

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31:57

How to Use Both Qualitative and Quantitative Data...

Product Chats Podcast ·

2021/05/14

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers. Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

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35:55

The Hidden Treasure: A Different Approach to...

Product Chats Podcast ·

2021/05/08

The term "NIHITO" or "nothing interesting happens in the office" promotes getting outside the comfort of your office and speaking with customers directly, but that certainly can't be the only way to get good market data, can it? Especially in the time of Covid-19, what else can product professionals tap into in order to compile this type of data? Former Pragmatic instructor and SVP of customer operations at Houghton, Kirsten Butzow, joins our host Rebecca Kalogeris, VP of marketing and product

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28:34

Flashback Friday - Making the Transition

Product Chats Podcast ·

2021/04/30

As we some states return to normal, most businesses have made the transition to working remotely. On this classic episode of Pragmatic Live, learn more about how to make this transition successfully. Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City. Jeremy also shares lessons he’s learned that you can

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25:57

Creating Solution Driven Teams

Product Chats Podcast ·

2021/04/23

How do you create innovative and solution driven product teams? How do you create a culture and environment that hums with creativity? Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done. Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product

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44:55

The 10 Commandments of Product Marketing

Product Chats Podcast ·

2021/04/16

How do you define product marketing? Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing. You don't want to miss this one!

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30:00

Always-On: The Power of Foresight

Product Chats Podcast ·

2021/04/09

What do companies like Humana, Uber and Farmers Insurance have in common? They can see into the future. How do they do this? Always-on consumer data. Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events. You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of

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27:53

Flashback Friday - A Market in Search of a Product

Product Chats Podcast ·

2021/04/02

Flashback Friday's - Why do we do this? Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit. Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different

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40:46

Breaking the Glass: Practical Actions to Address the...

Product Chats Podcast ·

2021/03/27

"Gender pay gap", "glass ceiling", we've all heard the terms and know that the issue exists, but how do you quantify the data and take practical actions in closing the gap. Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but income inequality as a whole and what actions organizations can take in order to bridge these gaps once

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34:36

Product and Marketing Lifecycles: When It All Aligns

Product Chats Podcast ·

2021/03/19

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles. Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM. Ready to get

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28:53

Flashback Friday - Lessons in Product and Pricing

Product Chats Podcast ·

2021/03/12

What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with

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25:41

The Product-Led Revolution

Product Chats Podcast ·

2021/03/05

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy? Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is. Ready to learn how to become a product first business? Check out our full roster of

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50:48

The Product Owner and Product Manager

Product Chats Podcast ·

2021/02/26

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist. In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry. Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

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20:44

It's Time to Listen

Product Chats Podcast ·

2021/02/19

We think we know our customers, but do we really know how to listen? On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

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59:53

Crafting Profitable Marketing Content From Your...

Product Chats Podcast ·

2021/02/13

* This episode of Pragmatic Live was captured during our recent Product Chat How do you get inside someone's head to truly understand what they need? Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts. In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

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23:56

Flashback Friday - The Internet of Things

Product Chats Podcast ·

2021/02/05

The "Internet of Things" is a common term, but do you really understand what it is and why it’s important? This week, we take a look back at an excellent breakdown of what this term really means and more. Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product

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39:45

User Testing and Covid-19: Shaping Business and Needs

Product Chats Podcast ·

2021/01/22

The current pandemic has challenged, and pushed product professionals around the globe to think differently. One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs? Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give

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59:38

Product Chat: Leverage the Power of Design

Product Chats Podcast ·

2021/01/15

Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. See a few of the topics they covered below: Overcoming tension and misunderstanding

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