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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

47:25

Episode 41: Adam Heimlich on custom algorithms, we...

Marketecture: Get Smart. Fast. ·

2023/10/06

Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence.Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive

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06:03

BrightLine - Interactive and shoppable CTV ad formats

Marketecture: Get Smart. Fast. ·

2023/10/02

BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/bright-line-robert-aksman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real

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52:41

Episode 40: LightShed's Rich Greenfield weighs in on...

Marketecture: Get Smart. Fast. ·

2023/09/29

LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11.Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many

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05:51

What flavor is your CDP? With ActionIQ CEO Tasso Argyros

Marketecture: Get Smart. Fast. ·

2023/09/25

ActionIQ is a customer data platform with a focus on data activation and orchestration.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/action-iq-tasso-argyros .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you

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58:52

Episode 39: Ryan Barwick from Morning Brew on...

Marketecture: Get Smart. Fast. ·

2023/09/21

Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more.Plus Justify Your Existence with Openads.aiVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth

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06:03

BlueConic - A CDP built for marketing activations

Marketecture: Get Smart. Fast. ·

2023/09/18

BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/blue-conic-cory-munchbach .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart

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46:04

Episode 38: Ads as a force for good? Amy Williams...

Marketecture: Get Smart. Fast. ·

2023/09/15

Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech.Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, and more.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor

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06:16

Dataseat - A mobile DSP that doesn’t rely on device IDs

Marketecture: Get Smart. Fast. ·

2023/09/11

Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/dataseat-david-philippson .Visit Marketecture.tv to join our community and get access to

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50:00

Episode 37: Terry Kawaja on M&A red flags. Google...

Marketecture: Get Smart. Fast. ·

2023/09/08

Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your Existence" with Opinary.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better

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05:36

Digital Remedy - Managed services 4EVAH

Marketecture: Get Smart. Fast. ·

2023/09/05

The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/digital-remedy-mike-seiman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about

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50:03

Episode 36: Krzysztof from Adalytics has Google on...

Marketecture: Get Smart. Fast. ·

2023/08/30

Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved.Also we have a brand new segment, "Justify Your Existence" where start-ups tell us why we should care.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the

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05:43

Basis - Buying and workflow tools for mid-market...

Marketecture: Get Smart. Fast. ·

2023/08/28

Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also enables centralized collaboration between agencies and vendors. In our interview, CEO and founder Shawn Riegsecker discusses Basis’s and current use cases with Ari Paparo. For more information about

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42:44

Episode 35: Lisa Utzschneider on the future of IAS...

Marketecture: Get Smart. Fast. ·

2023/08/25

Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests.In this episode:GroupM drops MFA sitesMediaMath to be bought by InfillionAdalytics with its latest bombshellVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about

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05:13

Acast - Podcast hosting, ad monetization and paywall...

Marketecture: Get Smart. Fast. ·

2023/08/21

Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian’s weekly football show.For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/acast-ross-adams .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

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42:02

Episode 34: Why 4 out of 5 dentists prefer Keith...

Marketecture: Get Smart. Fast. ·

2023/08/18

Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists.Also: JoeZ is backThe Cognitiv juggernautAre MFA sites actually bad, or no?Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through

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04:06

Spreaker (from IHeart) - A spectrum of podcast...

Marketecture: Get Smart. Fast. ·

2023/08/14

Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases.For Marketecture subscribers: The full-length version of this interview includes a bonus discussion on the relationship between ad loads and fill rates

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48:57

Episode 33: Is fundraising for ad tech companies even...

Marketecture: Get Smart. Fast. ·

2023/08/11

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment.Also in this episode:The "other" Google antitrust case moves aheadFreewheel ties up with MagniteCadent is sold to PEX adds IAS pre-bidVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about

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05:51

Nexxen - The ultimate ad tech roll-up

Marketecture: Get Smart. Fast. ·

2023/08/07

Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters, and its ad-serving tech. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/nexxen-ken-suh .Visit Marketecture.tv to join our community

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47:41

Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV

Marketecture: Get Smart. Fast. ·

2023/08/04

Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with

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04:35

Magellan AI - Ad planning and intelligence tools for...

Marketecture: Get Smart. Fast. ·

2023/07/31

Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/magellan-ai-cameron-hendrix .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry

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