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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

1:28

How Giving Away the Right Stuff Creates ROI

The Law Firm Marketing Minute ·

2025/02/11

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Most lawyers fear giving away free advice, but what if it could actually fuel your firm’s growth? Free consultations, free resources, and strategic "giveaways" can be powerful marketing tools—if used the right way. In this episode, Smike, Jana, and Sofia break down how to turn what you give away into real business growth. 📌 Key Takeaways: Why free consultations can be a lead

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2:35

The Best Way Small Law Firms Build Community

The Law Firm Marketing Minute ·

2025/02/10

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Want loyal clients who refer you again and again? It’s not just about great service—it’s about creating a real sense of community. In this episode, we break down one powerful (and often overlooked) strategy that makes clients feel valued, connected, and eager to stick around. 📌 Key Takeaways: The #1 thing that turns clients into brand advocates.Why relationships—not

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29:41

Going Beyond 'Case Closed': How Small Law Firms Get...

The Law Firm Marketing Minute ·

2025/02/07

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔓 Beyond "Case Closed": Unlocking Long-Term Client Relationships 🚀 Most small law firms treat client relationships as a one-and-done transaction—but what if you could turn every case into a long-term business opportunity? In this episode, Mike sits down with Manni Sandoval from LEX Reception to discuss how law firms can go beyond “case closed” and build lasting connections that

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2:39

This Pitfall Traps Lawyers in Mediocrity

The Law Firm Marketing Minute ·

2025/02/06

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚨 The Silent Trap Keeping Lawyers Stuck 😱 Most lawyers don’t even realize they’re stuck—until it’s too late. In this episode, Smike and guest Manni from Lex Reception break down the #1 pitfall that holds law firms back and how to break free. If you’re resisting change or drowning in tasks you shouldn’t be handling, this is your wake-up call. 📌 Key Takeaways: The danger of being

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2:24

The Small Details That Bring Big Clients

The Law Firm Marketing Minute ·

2025/02/05

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧐 Most lawyers focus on the big picture, but it’s the tiny details that can make or break your client conversions. From website layout to follow-up systems, small tweaks can mean the difference between a lost lead and a loyal client. 📌 Key Takeaways: The surprising website detail that made one law firm stand out.Why response time is everything (and how to optimize yours).The

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2:05

The Way Successful Law Firms Keep Their Clients First

The Law Firm Marketing Minute ·

2025/02/04

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚖️ Want happier clients and less stress? The most successful law firms prioritize systems and technology to improve communication and efficiency. In this episode, we break down how learning your CRM or case management software can help you stay on top of client needs—without feeling overwhelmed. 📌 Key Takeaways: Why learning your legal tech upfront saves you time in the long

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2:13

Why We Feel So Driven to Help Lawyers

The Law Firm Marketing Minute ·

2025/02/03

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💼 Lawyers give everything to their clients, but who’s supporting them? In this episode, we dive deep into the challenges attorneys face—overwhelm, time constraints, and emotional burnout. Manni Sandoval shares her unique perspective as both a client and a business owner, revealing why she’s so passionate about helping lawyers reclaim their time and energy. 📌 Key Takeaways: The

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22:43

Is AI Misunderstood? What Lawyers Must Know for 2025

The Law Firm Marketing Minute ·

2025/01/31

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚨 AI is evolving fast—so why do so many solo and small firm lawyers still misunderstand it? In this episode, Smike, Eddie, and Steph break down the biggest myths about AI, the real opportunities it presents, and how law firms should actually be using it in 2025. Plus, we tackle the ethical concerns, legal risks, and the wild future of AI-powered assistants.📌 Key Takeaways:🔍 Why most

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1:50

Have You Ever Thought About AI Like This?

The Law Firm Marketing Minute ·

2025/01/30

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 AI isn’t what you think—it’s even better.Small law firms hear a lot about AI, but most lawyers don’t realize how it actually fits into their practice. Smike, Eddie, and Steph dive into the misconceptions, the surprising ways to get comfortable with AI, and why a little curiosity goes a long way.📌 Key Takeaways:The #1 reason lawyers misunderstand AI.A fun, no-pressure way to

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3:46

What Limits ChatGPT + What Makes It Shine

The Law Firm Marketing Minute ·

2025/01/29

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Dive into the fascinating world of ChatGPT with Smike, Eddie, and Steph as they break down how AI tokens work and what makes ChatGPT tick. From tips on crafting efficient prompts to avoiding common pitfalls, this episode is packed with insights to maximize your AI experience.📌 Key Takeaways:Why AI tokens are the key to ChatGPT’s memory and functionality.How to optimize prompts for

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2:07

What a Legal Content Expert Wants You to Know About AI

The Law Firm Marketing Minute ·

2025/01/28

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 Legal marketing is changing fast, and AI is at the center of it all. In this episode, a legal content expert unpacks the truth about AI—its strengths, its flaws, and how it’s shaping the way law firms connect with clients.📌 Key TakeawaysHow AI can streamline content creation without losing authenticity.The hidden dangers of relying too much on AI-generated content.Why

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2:13

Groundhog Day for AI: The Loop That Could Limit It

The Law Firm Marketing Minute ·

2025/01/27

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌀 Can AI fall into an endless cycle? In this episode, Smike, Eddie, and Steph dig into the surprising limitations of modern AI, exploring how recycled content could halt progress and what the future of artificial intelligence might look like.📌 Key Takeaways:How AI’s learning process is turning into a repetitive loop.Why recycled content could be holding AI back.The promise of AGI and

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33:54

How Your Law Firm Will Reach Gen Z Clients In 2025

The Law Firm Marketing Minute ·

2025/01/24

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎥 Why Gen Z Is Redefining Video MarketingDiscover how small law firms can adapt to Gen Z’s favorite video trends! Smike and Sofia dive into why TikTok, YouTube, and video collabs are reshaping content marketing. From crafting the perfect hook to the power of private shares, learn actionable tips to keep your law firm visible and relevant.📌 Key Takeaways:Shares, not likes, are the gold

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1:54

The #1 Video Platform to Find Gen-Z (May Not Be What...

The Law Firm Marketing Minute ·

2025/01/23

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Discover the surprising video platform that dominates Gen Z’s attention—96% of them are here! In this episode, Smike and Sofia explore how this platform stacks up against TikTok and Instagram, and why it’s a game-changer for law firm marketing strategies.📌 Key Takeaways:Why this platform is a must for reaching younger audiences.How to leverage it effectively for your law firm’s

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3:18

How to Hook and Close with Killer CTAs

The Law Firm Marketing Minute ·

2025/01/22

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🔥 Are your calls-to-action falling flat? In this episode, Smike and Sofia share insider secrets to hooking your audience and closing the deal with CTAs that actually work. From ditching outdated phrases like "Link in bio" to creating a journey that leads to action, they break down exactly how to captivate and convert your audience.📌 Key Takeaways:Why outdated CTAs are hurting your

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2:34

How This Simple Social Media Tactic Can Create Results

The Law Firm Marketing Minute ·

2025/01/21

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Social media is filled with opportunities, but one tactic stands out for its simplicity and effectiveness. In this episode, Smike and Sofia dive into the power of collaboration, exploring how it can elevate your content, connect you with new audiences, and strengthen your local presence. Discover how this strategy can transform your firm’s online impact!📌 Key Takeaways:How

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1:55

Why Small Firms Need a New Take on Virality

The Law Firm Marketing Minute ·

2025/01/20

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Viral fame might seem enticing, but does it really bring clients through the door? In this episode, Smike and Sofia unpack the hidden truths about social media virality and why it often misses the mark for small law firms. Discover how to shift your focus from big views to building real client connections and lasting success.📌 Key Takeaways:Why viral fame doesn’t translate to local

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24:38

The Art of the World's Best Marketing Strategy

The Law Firm Marketing Minute ·

2025/01/17

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 What makes the world’s best marketing strategies so effective? In this episode, Smike and Eddie unpack the secret behind giving value in content marketing. Drawing on examples like the Michelin Guide, they explore how sharing valuable, targeted content builds trust, keeps you top of mind, and turns into long-term revenue.📌 Key Takeaways:How giving value creates trust and credibility

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2:04

Here's What the Michelin Guide Teaches Us About...

The Law Firm Marketing Minute ·

2025/01/16

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 What does a tire company’s travel guide have to do with legal marketing? Everything. In this episode, Smike and Eddie break down the genius behind the Michelin Guide and how its principles apply to building client loyalty through content marketing. Learn how delivering consistent, valuable information keeps you top of mind when clients need your services.📌 Key Takeaways:Why

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1:48

How Giving Away Your Expertise Doesn't Hurt Your...

The Law Firm Marketing Minute ·

2025/01/15

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 Many lawyers hesitate to share their expertise, fearing it might hurt their business. In this episode, Smike and Eddie explain why giving away valuable knowledge not only strengthens your credibility but also makes clients more likely to trust and hire you. Using a relatable “mechanic” analogy, they show how sharing what you know demonstrates your value without diminishing it.📌 Key

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