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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

40:11

CBP 100: Multi-Clinic Multi-Employee Cash-Based...

The Cash-Based Practice Podcast ·

2019/12/12

This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of how she got a private pay practice started and managed the many challenges along the way. In this episode, we dig into the details of all the marketing efforts that have driven the incredible growth and resilience of Brenda’s niche physical

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44:23

CBP 99: Multi-Clinic Multi-Employee Cash-Based...

The Cash-Based Practice Podcast ·

2019/12/05

Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home therapy—and continued that even after she took a full-time job. Within a few months, she rented a small office to see her own patients with the hope of using that as a springboard to her own sports-oriented physical therapy practice. But

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12:18

CBP 098: The top 3 tactics that improve website SEO...

The Cash-Based Practice Podcast ·

2019/11/29

In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks with search engines, so you’ll understand what matters and why. And I explain exactly how to make sure you are performing well in each area. This “highlight” is from a Q&A call I had with my Mastermind group—a highly interactive, supportive

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01:10:13

CBP 097: Pursuing Your Passion in a Cash-Based...

The Cash-Based Practice Podcast ·

2019/11/21

After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder why he chose physiotherapy at all. Eventually he’d had enough. Joey decided to “give up fear for Lent” and start working on his own cash-based practice, a place where he could reignite his passion for physiotherapy and provide the kind of

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13:38

CBP 096: Tips for marketing your cash-based practice

The Cash-Based Practice Podcast ·

2019/11/14

In this episode, I answer some of the questions I received on how I market my own cash-based physical therapy practice. I share details on how I started my clinic, what I’ve learned about creating an effective, sustainable web presence, and how we follow up with prospective customers to improve the odds they’ll become patients. This “highlight” is from a full podcast FAQ on going out of network.

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56:33

CBP 095: A Booming Cash-Based Pre- and Post-Partum...

The Cash-Based Practice Podcast ·

2019/11/07

After watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model for the rest of her career. She searched for information on the private-pay model, which led her to the Cash-Based Practice Podcast. As she learned more, she began reaching out to others who were succeeding with their cash-pay practices. Finally, she was ready to take the plunge and started her own pre- and post-partum physical therapy

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11:09

CBP 094: Hiring for a growing cash-based...

The Cash-Based Practice Podcast ·

2019/10/31

Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation and incentives.

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01:04:36

CBP 093: Building a Cash-Based Sports Rehab Practice...

The Cash-Based Practice Podcast ·

2019/10/24

During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based practice part-time. Greg soon found his employment schedule was limiting the growth of his own practice, so he quit his other job and committed to his own business full-time. When presented with the opportunity to take over the sports

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12:16

CBP 92: The Economics of Starting a Practice

The Cash-Based Practice Podcast ·

2019/10/17

Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success.This “highlight” is from a full interview I did with Chad Prince. More specifically, we discuss these cash-based practice topics: Setting realistic expectations for profit margins, overhead costs, and the overall time commitment. The importance of leveraging experts instead of doing it all yourself. Approaches

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01:13:31

CBP 091: Growing a Niche Cash-Based Parkinson’s...

The Cash-Based Practice Podcast ·

2019/10/10

After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put together a pilot program to test the benefits of boxing and martial arts training for Parkinson’s patients. The program did so well that he decided to open his own practice after completing school. Three years later, Mike’s practice is open

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54:39

CBP 090: A busy multi-disciplinary cash-based...

The Cash-Based Practice Podcast ·

2019/09/17

If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the best care. But personally, she and her husband wanted to move back to Waco. Since Waco offered no opportunities for her to work in a way that integrated the specialties she’d come to appreciate so much, she decided to create her own

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01:22:38

CBP 089: How to use telehealth to create or grow a...

The Cash-Based Practice Podcast ·

2019/08/29

In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients from all over the world on a cash-pay basis, and it became clear those patients were getting great results. In time, Rob found himself focusing more on developing software tools that would enable medical professionals to easily enter the growing telehealth market. He and his students are proving the potential for PTs to become more

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01:18:46

CBP 088: Monthly Payment Plan Membership Model for a...

The Cash-Based Practice Podcast ·

2019/08/21

After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the kind of care he felt was best for his patients. However, this decision proved troublesome for many reasons, and Cameron struggled to make it work (which we discuss in detail) —eventually letting go of virtually all the existing

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01:03:37

CBP 087: Building a Busy Cash-Based PT Practice in...

The Cash-Based Practice Podcast ·

2019/07/09

“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create a successful cash-based PT practice in southern New Jersey, she decided to give it a go. She began looking online to learn how to build a profitable, cash-based practice that could meet the needs of an underserved market. By July 2017,

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01:03:18

CBP 086: 100% Mobile Neuro Cash Practice with...

The Cash-Based Practice Podcast ·

2019/06/07

In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home care. He shares specifics on his main referral sources which unexpectedly came from not having a fax machine and what has been the best marketing strategies for his practice. Tony also give some great advice on hiring and working with independent contractors and how, more importantly, and how he’s working within the tax

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01:02:12

CBP 085: Neuro, Non-Profits, and...the NBA? - Dr....

The Cash-Based Practice Podcast ·

2019/05/10

What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number of unique opportunities on her journey to cash-based physical therapy. She quit her full time job to take on her position as the neuro specialist for the Dallas Mavericks, launched her private practice on the coatends of maternity leave, and took on teaching positions everywhere from her local Parkinson's

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54:02

CBP 082: Multi-Therapist Cash Practice in Less than 3...

The Cash-Based Practice Podcast ·

2019/04/30

Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft a niche in the running and triathlon markets. Competitive EDGE also provides expert PT in the soccer niche as the official provider for the San Jose Earthquakes pro soccer team. Since opening in 2015, Kevin has

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21:53

CBP 084: Biz Lessons from the ICU - Part 2

The Cash-Based Practice Podcast ·

2019/04/18

*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my life and my family's, but also to my business. In this episode of the podcast, I share three more Biz Lessons you can

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33:22

CBP 083: Business Lessons from the Intensive Care Unit

The Cash-Based Practice Podcast ·

2019/02/01

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59:01

CBP 081: Growing a Cash Practice with Zero Paid...

The Cash-Based Practice Podcast ·

2018/09/13

Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins' health and the second is an announcement about registration for my upcoming Cash-Based Practice Freedom e-course. During the interview, I catch up with Carlos about hiring employees for a cash-based practice, what kind of physical therapy and

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301 results

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