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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

01:22:38

CBP 089: How to use telehealth to create or grow a...

The Cash-Based Practice Podcast ·

2019/08/29

In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients from all over the world on a cash-pay basis, and it became clear those patients were getting great results. In time, Rob found himself focusing more on developing software tools that would enable medical professionals to easily enter the growing telehealth market. He and his students are proving the potential for PTs to become more

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01:18:46

CBP 088: Monthly Payment Plan Membership Model for a...

The Cash-Based Practice Podcast ·

2019/08/21

After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the kind of care he felt was best for his patients. However, this decision proved troublesome for many reasons, and Cameron struggled to make it work (which we discuss in detail) —eventually letting go of virtually all the existing

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01:03:37

CBP 087: Building a Busy Cash-Based PT Practice in...

The Cash-Based Practice Podcast ·

2019/07/09

“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create a successful cash-based PT practice in southern New Jersey, she decided to give it a go. She began looking online to learn how to build a profitable, cash-based practice that could meet the needs of an underserved market. By July 2017,

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01:03:18

CBP 086: 100% Mobile Neuro Cash Practice with...

The Cash-Based Practice Podcast ·

2019/06/07

In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home care. He shares specifics on his main referral sources which unexpectedly came from not having a fax machine and what has been the best marketing strategies for his practice. Tony also give some great advice on hiring and working with independent contractors and how, more importantly, and how he’s working within the tax

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01:02:12

CBP 085: Neuro, Non-Profits, and...the NBA? - Dr....

The Cash-Based Practice Podcast ·

2019/05/10

What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number of unique opportunities on her journey to cash-based physical therapy. She quit her full time job to take on her position as the neuro specialist for the Dallas Mavericks, launched her private practice on the coatends of maternity leave, and took on teaching positions everywhere from her local Parkinson's

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54:02

CBP 082: Multi-Therapist Cash Practice in Less than 3...

The Cash-Based Practice Podcast ·

2019/04/30

Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft a niche in the running and triathlon markets. Competitive EDGE also provides expert PT in the soccer niche as the official provider for the San Jose Earthquakes pro soccer team. Since opening in 2015, Kevin has

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21:53

CBP 084: Biz Lessons from the ICU - Part 2

The Cash-Based Practice Podcast ·

2019/04/18

*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my life and my family's, but also to my business. In this episode of the podcast, I share three more Biz Lessons you can

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33:22

CBP 083: Business Lessons from the Intensive Care Unit

The Cash-Based Practice Podcast ·

2019/02/01

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59:01

CBP 081: Growing a Cash Practice with Zero Paid...

The Cash-Based Practice Podcast ·

2018/09/13

Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins' health and the second is an announcement about registration for my upcoming Cash-Based Practice Freedom e-course. During the interview, I catch up with Carlos about hiring employees for a cash-based practice, what kind of physical therapy and

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41:52

CBP 80: Concierge PT and Podcasting for Patients -...

The Cash-Based Practice Podcast ·

2018/08/23

Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40, so when our schedules lined up nearly 3 years later I was stoked to get in a follow-up episode! In this short interview, I get Karen’s thoughts on hiring new employees for her concierge practice, how podcasting has changed her life and how my listeners might start their own

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51:41

CBP 079: A Cash Practice Fueled By … Instagram?! 75K...

The Cash-Based Practice Podcast ·

2018/07/05

With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew such a following, the kind of content that brings in local patients, and what he does with his social media to show that his practice is all about the patient. But even if you have no interest in using Instagram for your practice, he also

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01:21:27

CBP 078: Cash Practice Q&A - Jarod Answers The Most...

The Cash-Based Practice Podcast ·

2018/06/21

Click here to download this episode When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked for cash practice questions straight from my followers via a FB Live Q&A session. The Q&A was a success and had such a variety of questions that I decided to share it as a podcast for those who missed the live event. In this episode, I answer the following questions:

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01:06:52

CBP 077: From Side Hustle to a Fully-Booked Cash...

The Cash-Based Practice Podcast ·

2018/06/07

Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT! In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions/dilemmas about scaling and hiring. We discuss what traits I look for in a PT, how to automate the

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01:09:29

CBP 076: Optimizing Your Email Deliverability and...

The Cash-Based Practice Podcast ·

2018/05/24

This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase in the delivery of your marketing messages could mean for your private practice’s bottom line. Second, […] The post CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks appeared first on Guide to

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59:27

CBP 075: The Keys to Successfully Going...

The Cash-Based Practice Podcast ·

2018/05/08

In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network patients. Now, in episode 75, Sturdy explains how to identify touch-points where patients or referrers interact with your brand and ways to improve their experience. We talk about everything from getting staff invested and engaged in

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01:06:25

CBP 074: The Keys to Successfully Going...

The Cash-Based Practice Podcast ·

2018/04/26

Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have […] The post CBP 074: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume appeared first on

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01:04:55

CBP 073: Must-Know Advancements in Lead Generation...

The Cash-Based Practice Podcast ·

2018/04/09

Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds of clinic websites) has learned about optimizing your website, emails, […] The post CBP 073: Must-Know Advancements in Lead Generation and Marketing Over the Past 3 Years – with Scott Waddell appeared first on Guide to a Successful

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01:02:30

CBP 072: Hybrid Cash-Practices and the Art of Serial...

The Cash-Based Practice Podcast ·

2018/03/31

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.22.4" background_size="initial" background_position="top_left" background_repeat="repeat"] Maury Hayashida, DPT, has achieved what a great deal of established practice owners are looking

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01:09:10

CBP 071: Creating Online Communities to Grow Your...

The Cash-Based Practice Podcast ·

2018/03/16

[et_pb_section fb_built="1" _builder_version="3.22.3"][et_pb_row _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text _builder_version="3.24.1" background_size="initial" background_position="top_left" background_repeat="repeat"] . This is a follow up interview with one of the most popular guests I've had on the podcast, and she once again proves why in this episode. When I first

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50:46

CBP 70: Costly Tax Mistakes Made By Private Practice...

The Cash-Based Practice Podcast ·

2018/03/02

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