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PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

18:56

80 | (HOT SEAT) Getting Leads To Say Yes Or No

The Obvious Choice ·

2023/06/23

"Maybe" is worse than hearing no from a lead. It's in everyone's best interest for them to pick a lane - yes or no. Your job as a coach is to help them choose and avoid getting stuck in "maybe." Understand where leads come from to know how to approach Three camps leads sit in and incentivize them to commit When things that used to work don't work anymore -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what

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56:14

79 | Get Big Advantages With SAM

The Obvious Choice ·

2023/06/21

Acting like a big shot when you're small has zero advantages. Instead, the smaller your SAM, the bigger your advantage. How to target two different markets using Love Center's approach Clients don't decide to hire you because of your certs or how many clients you've helped. Focus on this thing instead. Why you struggled to create content and the question you should ask to figure it out. -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black

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55:36

78 | Market Saturation & Competition

The Obvious Choice ·

2023/06/19

While you struggle to get a few likes, others seem to have a firehose of attention on them. If you think you're competing with them, you've already lost. The single most important strategic decision you'll make in your business to get ahead The 3 unsexy things you can do to eliminate competition 3 reasons why big social media accounts can talk in generalities and crush it while you can't -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black

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15:43

77 | (HOT SEAT) We're partners - how to divide and...

The Obvious Choice ·

2023/06/16

When a coaching business has two coaches, how do you divide the roles to maximize everyone's time and effort? When a lead wants to talk to a specific coach because one coach is the face of the business When half of the team hates social media Sniper approach versus shot gun approach to social media -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean

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01:08:54

76 | FOMO

The Obvious Choice ·

2023/06/14

After spending all of this time trying to solve hard problems, it's time to acknowledge that those aren't the right problems to solve. You just have to get out of your own way first. The only three ways to gain an advantage in this world The "negative" word that can be a great trait for business owners to have A thought experiment to reframe what type of expert you want to be and how to use that expertise -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12

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53:22

75 | 16 Ways To Add Value Without Money Pt 2

The Obvious Choice ·

2023/06/12

A lot of business owners approach delivering value backward. It's not the big "wow" things - it's doing the little things really well. Don't be committing the comb-over of personal training Two rules you can learn from the Flat Earthers and Fitness Nerd Forum communities Choosing your hill to die on wisely -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and

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17:30

74 | (HOT SEAT) "I need leads from my surfer podcast"

The Obvious Choice ·

2023/06/09

Do you ever wonder, "Where do I go from here?" Listen in and see what you can learn from David's situation. He built a podcast for surfers but was trying to figure out what the next steps are to get and convert leads. Creating a podcast to build a business, not to become a podcaster The one interview that breaks the dam 4 ways to generate leads with an interview-style podcast -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that

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56:27

73 | 16 Ways To Add Value Without Money Pt 1

The Obvious Choice ·

2023/06/07

Before you run out to buy fancy camera equipment because you think 4k videos add value, try these totally free ways to add value instead. Turning down sales Helping a mom not be embarrassed to take pictures Friction starts fires -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to

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01:02:08

72 | Sit In The Mud To Get More Done

The Obvious Choice ·

2023/06/05

Are you constantly trying to optimize and be more productive? There are ways to do that, but most of the recommended methods are bunk. How to be in the top 95% of other businesses The time of day you need to protect the most to move your business forward How to create more brain space for more creative thinking -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and

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15:15

71 | (HOT SEAT) “I help dog moms work out with their...

The Obvious Choice ·

2023/06/02

What should you do if your program concept doesn't quite land with your ideal client? You may not need to change everything, just shift your focus slightly. Using your hook to build your vision to help you connect with your ideal client Finding natural allies to get in front of your ideal client A fun, easy way to generate content your ideal clients will love -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears

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01:22:56

70 | Near-Psychic Industry Predictions

The Obvious Choice ·

2023/05/31

Feel like you're always behind on what the next big thing is? Jonathan Goodman's got you. Listen in on this fireside chat from the Raise The Bar Fitness and Business Conference with Nick Lambe and Derek Mendoza. How to create your own crystal ball so you know what's coming next in the fitness industry The 17-year janky journey of content writing that led to Jonathan's success (and lessons you can take with you to make yours less janky) The 10% Principle to test if you're stuck between two target

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49:44

69 | Business Lessons from a Hippie and Ex-Monk

The Obvious Choice ·

2023/05/29

Conventional wisdom may not be what works for your business. With 20/20 hindsight, Jonathan shares how his businesses work, where he's gone wrong, and how he's balanced having a life while making money with minimal stress. Why you should be doing things differently than the experts you admire The bad business decision Jonathan made that's paid off in all the ways that matter How acting like a Big Company™ led to less profit and how he fixed it -- The Obvious Choice is presented by QuickCoach.Fit,

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16:59

68 | (HOT SEAT) “You’re doing too much for one human.”

The Obvious Choice ·

2023/05/26

What's the one really difficult skill every business owner struggles with? Knowing what to do - and what not to do - yourself. How Shiny Object Syndrome is creating a mess in your business The best people to hire to alleviate pressure and get back time Whether it matters if it's "you" or someone else who is coaching clients The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a

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59:43

67 | The 'Ghost' Behind Arnold Schwarzenegger and Tim...

The Obvious Choice ·

2023/05/24

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more. The two values that help you create your own luck Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise) The health and fitness book everyone needs and why no publisher wants to publish it. Buy Adam's book: Most diets have something to sell. You Can't Screw This Up is designed to help you change for good. The

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49:27

66 | Choosing What The F#&! You Should Be Doing

The Obvious Choice ·

2023/05/22

There are precisely 10,758,303 things you could be doing in your business. How do you know which to do? Figure out how to choose what to do and make success predictable, not a surprise. How to be a skeptical sleuth when listening to inspirational stories The outlier trait that makes your success less of a gamble 3 questions to ask yourself to figure out the "good enough" thing to do -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches

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15:15

65 | (HOT SEAT) “I don’t feel like I’m reaching this...

The Obvious Choice ·

2023/05/19

After 200 DMs, 8 calls, and only one or two people being Stephen's ideal client, he knew there was a disconnect. He needed to find a new way to reach his ideal client. Getting the "I fired my physio!" story It's about them, not you How to find where more of your ideal clients are hiding. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program

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54:51

64 | Get New Clients With The "Mexican Jewelry" Approach

The Obvious Choice ·

2023/05/17

Taking the Field of Dreams approach to getting clients will have you hearing crickets. Learn how a coach signed up 18 clients for his 14-day paid challenge (without social media) and from the hiccups transitioning them from the challenge to his paid program. Choosing the right positioning and price to interest potential clients to buy What the "Mexican Jewelry" technique is and how you can apply it to your business Why health and fitness services are so hard to sell, and all of the logic in the

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58:12

63 | The 4 Stages of Content Creation

The Obvious Choice ·

2023/05/15

Feeling frustrated with content? You may be doing the wrong thing based on the stage of your business. Why it's good to suck at creating content The two stages of content you'll definitely go through in your career The two stages of content you most likely won't go through - but maybe -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every

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14:01

62 | (HOT SEAT) Multiplying Your Success When You...

The Obvious Choice ·

2023/05/12

Getting a taste of success can leave you panicking. You want to capitalize on it because it feels like it could disappear if you don't. So what's a coach to do? The biggest mistake you're making when you start seeing success. A cool way to make your ethical bribe bring in more leads consistently. When things are going well, THIS is what you should be doing. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what

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50:39

61 | Psychological Hacks To Get Clients On The Gym Floor

The Obvious Choice ·

2023/05/10

Step away from your social media. It's time to connect with people in your gym and get more clients using a few simple moves. How a high cost gym with 20,000 members and 20 personal trainers collectively fumbled to fill their client roster A human quirk to lean into that builds trust with people The lesson to learn from the trainer who objectively wasn't a "good trainer" but was training 45-55 clients a week -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for

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