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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

5:20

Australia ❤️ Audio, Netflix Eyes Podcasting, & More

Sounds Profitable ·

2025/02/11

Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:35

Fragmented Video Podcasting, Wow in the World +...

Sounds Profitable ·

2025/02/10

Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

9:57

Podcast Investment Reach, Super Bowl $avings, & More

Sounds Profitable ·

2025/02/07

Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:42

Affordable Podcast Ads vs. The Big Game, Determined...

Sounds Profitable ·

2025/02/06

Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:06

Podcasting for Canadian 🍔, the NMPA Spotify...

Sounds Profitable ·

2025/02/05

Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

8:30

Regarding Reach, and the Business-Minded Audience

Sounds Profitable ·

2025/02/05

In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Consumer StudyWritten and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

en

4:01

YouTubers Becoming Podcasters, Australian...

Sounds Profitable ·

2025/02/04

Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

5:01

How Podcasts Covered Disaster, Growing...

Sounds Profitable ·

2025/02/03

Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

8:57

Podcasting's Share of ⏰, Podcast Listening @ Work, &...

Sounds Profitable ·

2025/01/31

Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:20

Google's Open Source Adtech, Black U.S. Podcast...

Sounds Profitable ·

2025/01/30

Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

11:47

And Now, Your Moment of (Audio) Zen

Sounds Profitable ·

2025/01/29

Is audio consumption on the decline? Certainly not for podcasts.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

en

4:54

Podcasters 🔜 White House Press, How Commuters Listen,...

Sounds Profitable ·

2025/01/29

Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

5:39

Consuming Podcasts @ Work, Cooper Goes YouTube...

Sounds Profitable ·

2025/01/28

Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:40

Podcasts Powering Growth, Selling Old Shows with 🤖

Sounds Profitable ·

2025/01/27

Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

7:25

What Business Listeners Want, 📝 On the Podcast...

Sounds Profitable ·

2025/01/24

Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

2:50

Audio =/= Video Podcasting, Podcast Listening...

Sounds Profitable ·

2025/01/23

Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:12

Reflecting on the Podcast Election, Netflix's Ad...

Sounds Profitable ·

2025/01/22

Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

6:51

Buyers Are Listeners, Too

Sounds Profitable ·

2025/01/22

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

en

4:15

Podcast Leads Digital Audio, Podcast Hall of Fame...

Sounds Profitable ·

2025/01/21

Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

7:52

Listening to Podcast Listeners, Shortform Video’s...

Sounds Profitable ·

2025/01/17

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

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