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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

29:38

The APAC CTV Landscape

The MadTech Podcast ·

2025/05/28

In this episode of TheMadTech Podcast Special, ExchangeWire's John Still is joined by OMG's Nina Fedorczuk and Alissa Bantigue to discuss the connected TV (CTV) landscape within the Asia-Pacific (APAC) region.

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2:42

MadTech Daily: Google Faces AI Antitrust Probe;...

The MadTech Podcast ·

2025/05/26

In today’s MadTech Daily, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPT’s referral traffic doubling in 2025, and Disney suing YouTube for poaching a key executive.

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24:56

Spin's Alex Bodini on YouTube's NFL Touchdown,...

The MadTech Podcast ·

2025/05/23

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising. They look at YouTube winning the rights to the opening game of the 2025 NFL season, new ad formats planned by Netflix which aim to make ad breaks look less like ad breaks, as well as dissecting a claim from Meta that AI is redefining advertising.

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2:42

MadTech Daily: European Digital Ad Market Surpasses...

The MadTech Podcast ·

2025/05/23

In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return to Cannes, and the announcement of the newly formed Alliance of Media Independents’ founding members.

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2:49

MadTech Daily: Google Introduces ‘AI Mode’ in Search;...

The MadTech Podcast ·

2025/05/22

In today’s MadTech Daily, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as the IAB’s updated digital advertising contract terms.

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2:43

MadTech Daily: Google Didn't Seek Permission to Use...

The MadTech Podcast ·

2025/05/21

In today’s MadTech Daily, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the App Store, as well as Microsoft’s xAI partnership and on-device APIs for web developers.

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2:52

MadTech Daily: Netflix to Launch In House Ad Tech...

The MadTech Podcast ·

2025/05/20

In today’s MadTech Daily, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse.

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2:58

MadTech Daily: DoubleVerify Sues Adalytics for...

The MadTech Podcast ·

2025/05/19

In today’s MadTech Daily, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust claims against X, Meta moves to dismiss the FTC’s monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards shows.

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30:06

ExchangeWire on WPP's GroupM Move, TV Upfronts and AI...

The MadTech Podcast ·

2025/05/16

In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising. They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups. Content referenced during the

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2:17

MadTech Daily: Microsoft Advertising closes Xandr...

The MadTech Podcast ·

2025/05/16

In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech giants as illegal, and EU regulators’ action against TikTok over alleged violations of the Digital Services Act.

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2:33

MadTech Daily: Fox announces ‘Fox One’ Streaming...

The MadTech Podcast ·

2025/05/15

In today's MadTech Daily, we cover Fox’s announcement of its upcoming streaming service ‘Fox One’ ahead of NFL season, Google’s test of ‘AI Mode’ to replace the ‘I’m Feeling Lucky’ button, and a new report from Credos highlighting how advertising investment is powering UK employment and economic growth.

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15:55

Wolt Ads’ Catalina Salazar on E-Commerce Shifts,...

The MadTech Podcast ·

2025/05/14

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce.

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2:51

MadTech Daily: IAB and MRC Publish Draft Guidelines...

The MadTech Podcast ·

2025/05/14

In today’s MadTech Daily, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

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2:15

MadTech Daily: Google Pays $1.4bn in Texas Privacy...

The MadTech Podcast ·

2025/05/13

In today’s MadTech Daily, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public offering.

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2:32

Digest: Ireland pushes for Big Tech to Vet Financial...

The MadTech Podcast ·

2025/05/12

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads.

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41:24

Media Bounty’s Jake Dubbins on Google’s Ad Tech...

The MadTech Podcast ·

2025/05/09

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech. They examine Google’s ad tech monopoly case in the US, Mark Zuckerberg’s plans for Meta’s AI app, and Google expanding access to conversational AI in Search.

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2:33

MadTech Daily: Tripledot acquires AppLovin’s gaming...

The MadTech Podcast ·

2025/05/09

In today’s MadTech Daily, we cover Tripledot’s acquisition of AppLovin’s mobile gaming unit, Apple’s AI search shaking up Google’s dominance, and the Digiday+ Research showing the priority of publishers.

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2:03

MadTech Daily: LinkedIn introduces New Video Ad...

The MadTech Podcast ·

2025/05/08

In today’s MadTech Daily, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with the Digital Services Act.

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2:29

MadTech Daily: Google Broadens Content and...

The MadTech Podcast ·

2025/05/07

In today's MadTech, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange.

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2:21

MadTech Daily: Walmart Drops Plan to Sell Ad Tech...

The MadTech Podcast ·

2025/05/06

In today's MadTech Daily, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search.

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568 results

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