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PODCAST

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid"s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business

business

All Episodes

51:08

How to slow down and build an empire, with hat...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/07/04

Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing

en-AU

64:56

The E Myth’s Michael Gerber on how to build an...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/06/27

Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about The E Myth Revisited’s Michael Gerber ... This is

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54:42

Why marketing works | #466

The Small Business Big Marketing Podcast with Tim Reid ·

2019/06/20

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of

en-AU

49:05

This world-first healthcare membership model puts an...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/06/12

Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah! A little bit more about Shift’s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in

en-AU

60:46

120,000 round beach towels later, co-creator Victoria...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/06/05

Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them! A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ... The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South

en-AU

43:51

Serial entrepreneur Carl Hartmann on how to...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/05/30

Carl Hartmann knows how to grow and scale businesses … from scratch. In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business. A little bit more about serial entrepreneur Carl Hartmann ... Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work as

en-AU

46:17

Bringing 5-star restaurant service to a wholesale...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/05/22

City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder’s Robbie Bell ... After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skills at

en-AU

61:01

10 Facebook advertising tips for small businesses on...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/05/16

Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest, who’s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one. A little

en-AU

50:02

How a small, resource-poor business is conquering the...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/05/09

I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage. “Thanks, but no thanks” was my response, as I never drink when working. Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin. And in fact, if I didn’t like Gin, there were 12 other flavours to choose from! “Show me the bar!” was my response. That guy was Mark Living’s and he’s

en-AU

43:26

How to make a boring service interesting with Sendle...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/05/02

There are some businesses I wished I’d created. Sendle is one of them. It’s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he’s done it. A little bit more about Sendle co-founder James Chin-Moody ... For the past couple of decades, Sendle founder James Chin-Moody has had an impressive career in anything but small business, working for the United Nations, the CSIRO, even the Australian

en-AU

54:08

How a podcast contributed to 10X growth for a small...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/04/25

I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success. A little bit more about Nigel Morris ... Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam Rickets

en-AU

48:17

Extremely personalised online marketing helps a 24...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/04/16

If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today’s guest does exactly that - in fact, last year he sold over $2.3M worth ... and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It’s all about how to create extremely personalised online marketing ;0) A little bit more about Christian Zeron ... In 2014 whilst studying Law, 19 year-old Christian Zeron started

en-AU

36:58

How mindfulness changed Ray Good’s business (and...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/04/10

In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm …. A little bit more about Ray Good ... The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world’s top 100 DJs, spinning decks at sold out rave in London, Tokyo and

en-AU

49:18

How to make your brand a household name | #455

The Small Business Big Marketing Podcast with Tim Reid ·

2019/04/04

Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it. A little bit more about Ben Goodfellow ... I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids

en-AU

58:50

Consumer futurist Amanda Stevens on how and why epic...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/03/31

You know how much the marketing world has changed in the past few years, right? That’s why you listen to this show … to stay on top of the latest trends. Well, today’s episode takes your trendwatching to a whole new level as Australia’s leading Consumer Futurist Amanda Stevens and I have a solid conversation about exactly what you should be doing to super-charge the marketing of that beautiful business of yours. A little bit more about consumer futurist Amanda Stevens

en-AU

46:58

How to get the Kardashians to endorse your product...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/03/22

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way. And guess how much it cost her? $50,000? $500,000? $5,000,000? Nope. It cost her absolutely nothing! A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer,

en-AU

39:44

How to get Elton John as a client | #452

The Small Business Big Marketing Podcast with Tim Reid ·

2019/03/14

Elton John is a client of Steve Sims’ business The Bluefish, which is kind of interesting in itself. What’s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares: How he got Elton John as a client How to get past the Dobermans in order to get to the final decision makers Why relationships take time Why you need to be super self-aware of how others perceive you And plenty more … “Your imperfections are your

en-AU

40:39

Snot! Yes snot! That’s what Laura Klein is building...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/03/07

As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who’s actively implementing the ideas they pick up from listening in. Well, that sums up today’s guest beautifully. Here’s what she said to me in an email a few weeks ago: “Hey Timbo, let me know if you’d like to interview a long-time listener, and an awesome Mumpreneur who’s been in

en-AU

40:53

How to ignore your competition ... even when you’re...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/03/01

If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they’re up to? What products they are selling? Would you always have one eye on their prices? Or would you just get

en-AU

41:22

Sporting legend turned entrepreneur Matthew Pavlich...

The Small Business Big Marketing Podcast with Tim Reid ·

2019/02/22

Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar, which is now Australia’s largest marketplace to book sporting stars for any event, marketing campaign or fan experience. In this candid chat Matthew talks about: Life after football Why he loves business so much The similarities between achieving success in business and football Why he’s backing PickStar to disrupt an antiquated

en-AU

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