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PODCAST

4 Day Weekends: Sacred Marketing & Magic

Join Business Priestess Donna Ashton as she guides conscious entrepreneurs through the evolving business landscape. Traditional marketing isn"t working like it used to—because business itself is transforming. Each episode explores Sacred Marketing, seasonal business alignment, and authentic practices that naturally attract ideal clients. As a Human Design Projector with over 15 years of experience, Donna offers unique insights for spiritually-minded entrepreneurs looking to create sustainable

business management

All Episodes

10:00

It's the little things... that sell courses! | WLMM44

4 Day Weekends: Sacred Marketing & Magic ·

2021/07/15

A little clarification here, a design tweak there, a different word choice…There are so many little bits and pieces that go into creating and selling online courses! Each one might seem insignificant when you’re putting together the whole thing, but in all my years coaching course creators I’ve noticed that those little pieces can make a HUGE difference. They can even be the deciding factor between a course that never sells and one that people can’t get enough of.In this episode of the Work Less,

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20:43

4 Reasons NOT to Do it Alone | WLMM43

4 Day Weekends: Sacred Marketing & Magic ·

2021/07/08

I love that having a coach is becoming mainstream these days. Coaches are such an important asset whether you’re an elite athlete, business owner, or simply trying to get more healthy! And for good reason.In today’s episode, we’re talking about 4 main reasons why working with a coach, mentor, or a mastermind group is the best way to create a stellar course that sells.It lets you stay in your own lane and focus on developing the best content for your course or group program.It’s so much quicker.You

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20:33

My 12-Hour Work Week | WLMM42

4 Day Weekends: Sacred Marketing & Magic ·

2021/07/01

Working a regular 8-5 job never worked for me. I have always wanted more for life than the work-sleep-work-sleep pattern.In this episode, I share some of the backstory about why I started my business. Then, I get into the details of how I fit all of my work into just 12 hours a week and I give you a roadmap for how you can do it, too!Related LinksJoin the Courses for Coaches Facebook group https://www.facebook.com/groups/1644192445844237About Donna AshtonDonna Ashton is a consultant, speaker &

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17:05

Magic Messaging | WLMM41

4 Day Weekends: Sacred Marketing & Magic ·

2021/06/24

Wouldn’t it be nice if you had exactly the right words to explain to potential customers why your course is so necessary? Actually, if you do your homework and really understand who your ideal customer is and the problems that he or she is facing, it’s not that hard. I call it magic messaging because it works like a charm!Listen to the full episode to get clear on your message and articulate it in a way that makes your offer irresistible.Related LinksJoin the Courses for Coaches Facebook group

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21:18

Pulling back the curtain | WLMM40

4 Day Weekends: Sacred Marketing & Magic ·

2021/06/17

I'm preparing to launch my Make Money Mastermind program for coaches and entrepreneurs who want to replace some (or all!) of their income with online courses.I really want you to understand what we do in the program, but instead of telling you, I thought I should just pull back the curtain to let you experience it for yourself. So, for today's Work Less, Make More episode, I'm sharing a bit from a recent Zoom call from the current mastermind group, which is wrapping up in the next few weeks.As

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35:58

You're one decision away from your dreams | WLMM39

4 Day Weekends: Sacred Marketing & Magic ·

2021/06/10

I’m excited to welcome Meredith Newlin, a full-time educator and book coach for educators, back on the podcast today. I’ve coached Meredith for a couple of years now, and this is the year things have really taken off for her. She shares why she thinks that is and what advice she has for other new entrepreneurs.Related LinksThe Transformed Teacher https://www.thetransformedteacher.com/Join the Courses for Coaches Facebook group https://www.facebook.com/groups/1644192445844237About Meredith

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35:37

Making the Commitment = BIG Growth | WLMM38

4 Day Weekends: Sacred Marketing & Magic ·

2021/06/03

Not sure if you're ready to commit to coaching? Neither was today's guest, a yoga teacher + course creator who also happens to be my virtual assistant, Erica Rodefer Winters. She shares about her reservations in joining my Make Money Mastermind and how the decision helped her launch a new course and propel both of her businesses forward.Related LinksSpoiled Yogi http://www.spoiledyogi.comGrow Your Yoga Business without Burning Out https://spoiledyogi.teachable.com/p/growyogabizJoin the Courses for

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41:23

Reconnecting with the Joy in your Biz | WLMM37

4 Day Weekends: Sacred Marketing & Magic ·

2021/05/27

If you ever feel like you’ve lost touch with the things that make you feel JOYFUL in your business, this episode is for you. M. Shannon Hernandez is in the business of joyful marketing, and she has lots of insights about how to build a business that helps you stay in touch with your joy. After all, that’s why you became an entrepreneur in the first place, isn’t it?Related LinksThe Joyful Marketing Quiz Join the Courses for Coaches Facebook group About M. Shannon HernandezM. Shannon Hernandez is ALL

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15:04

How to Make Your Course Stand Out in 2021 | WLMM36

4 Day Weekends: Sacred Marketing & Magic ·

2021/05/20

Everyone is online these days--and that means lots of opportunity for course creators! But it also means more competition, too.In today’s episode of the Work Less, Make More podcast, I’m sharing my best tips for making sure your course stands out so you don’t get lost in the huge pool of courses available today.I cover::How to make sure you’re staying relevant in 2021.Keeping up with shifts in your industryFollowing seasonal trends and pain pointsWhy it’s more important than ever to make meaningful

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20:15

Why Presell Your Course? | WLMM35

4 Day Weekends: Sacred Marketing & Magic ·

2021/05/13

Why do I teach my clients to sell their course BEFORE they spend time creating all the content? In today’s episode, I’m sharing the thought process behind why you should sell your course before you build it!Things like...*You’ll know that it’s a proven topic and people are willing to invest in.*It creates built-in accountability*Your students will get better results for your clients because you can change things as you go*You will get paid to create your course.Related LinksJoin the Courses for

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14:06

3 Reasons Why Your Course Isn't Selling | WLMM34

4 Day Weekends: Sacred Marketing & Magic ·

2021/05/06

If you can't sell your online course, it's probably for one of several reasons. One that’s far too common is that you never finished it to start with!In this episode, I share 3 things it could be and give you some practical solutions so you can finally start seeing some results from your hard work.Related LinksCome to Work Less, Make More VirtualJoin the Courses for Coaches Facebook group About Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom

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33:33

Behind the Scenes of My Laid Back Lifestyle | WLMM33

4 Day Weekends: Sacred Marketing & Magic ·

2021/04/30

I know a lot of entrepreneurs who build their lives around their businesses.I started my first business when my daughters were 7 years old, and ever since I've built my business around my LIFE. That means I schedule my work around the other things I want to do--from family time to travel and vacations!In this episode of the Work Less, Make More podcast, I'm sharing what that looks like for me. Enjoy this little behind-the-scenes glimpse into my world.I know a lot of entrepreneurs who build their

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30:44

Simplify Your Business Systems | WLMM32

4 Day Weekends: Sacred Marketing & Magic ·

2021/04/22

Most people become entrepreneurs because they want to do more of what they love, NOT because they enjoy all the admin tasks that come with running a business. Today’s guest, Erin Taylor, helps business owners eliminate the "busy" work, streamline processes, and work on time management techniques. In this episode, she shares a little about that process, why it’s important, and how it provides her clients with more freedom in their lives.Related LinksMakers Business Tools:

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37:18

Marketing, Media, and Money | WLMM31

4 Day Weekends: Sacred Marketing & Magic ·

2021/04/15

Today’s guest, Patty Farmer, is a whiz at everything marketing, media, and money! In this episode, she shares so many really insightful tips and ways to get your course (or other product or service) out there in front of the right people. I learned so much from Patty, and I know you will, too.Resources and Related LinksMarketing, Media, & Money MagazineMarketing, Media, & Money PodcastMarketing, Media, & Money FREE AssessmentJoin the Make Money with Courses Facebook groupAbout Patty

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38:00

Let's Talk Money! | WLMM30

4 Day Weekends: Sacred Marketing & Magic ·

2021/04/08

If you’ve ever felt overwhelmed by the financial part of owning a business, today’s episode is for you! Nicole Peterkin Morong is a certified planner who helps clients reach their financial goals more efficiently and with less stress through financial planning, advice, and accountability by keeping their financial resources and decisions aligned with those goals and their ideal lifestyle. She’s sharing her best tips on taxes, investment opportunities, and so much more.Related LinksNext Level Profits

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24:14

Finding Freedom & Flexibility | WLMM29

4 Day Weekends: Sacred Marketing & Magic ·

2021/04/01

Today, we're talking about creating freedom and flexibility in your business. It all starts with having a clear vision of what you're creating and why--and then sticking to the boundaries that you've created to make it possible. I'll also share why online courses can be a key piece of your strategy to find more freedom and flexibility in your business and life!Related LinksJoin the Make Money with Courses Facebook groupAbout Donna AshtonDonna Ashton is a consultant, speaker & online course

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33:45

Tapping into Your Spiritual Side with Dana Pharant |...

4 Day Weekends: Sacred Marketing & Magic ·

2021/03/25

Business doesn’t have to be complicated. As today’s guest Dana Pharant explains, it can be as simple as getting reconnected to who yourself and your purpose. Here’s an overview of our discussion:- How growing up in a cult and being a former Dominatrix has defined her and her approach to business- Why you need to get reconnected with who you are and let go of the need to do everything “right”-Why many entrepreneurs she meets are on the verge of a spiritual crisis and how she helps them through that-

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25:04

3 Ways to Find Interested Buyers | WLMM27

4 Day Weekends: Sacred Marketing & Magic ·

2021/03/18

In this episode, I'm breaking down three ways to find people who are interested in your course offering or group coaching program. Here's an overview.1 - Start from the beginning by creating something they NEED.2 - Use words that paint a picture of what your ideal clients are looking for3 - Make sure to get it in front of enough people!Related LinksJoin the Make Money with Courses Facebook groupAbout Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom

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39:30

Tap Into Your Creativity with Minette Riordan

4 Day Weekends: Sacred Marketing & Magic ·

2021/03/11

There are so many benefits to tapping into your creative side--especially if you’re an entrepreneur or small business owner. As today’s guest, Minette Riordan, reminds us, creativity can bring more joy to your life, help you troubleshoot problems that arise, and give you an outlet to help you relax and relieve stress. Not to mention, if you’re a course creator, creativity can help you see things in different ways and appeal to different types of learners.Tapping into my creative side has completely

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29:24

Refuel with Creativity | WLMM25

4 Day Weekends: Sacred Marketing & Magic ·

2021/03/04

Say this with me: “I am a creative.”These four little words recently marked a huge shift for me. This episode of the Work Less, Make More podcast is all about tapping into your creativity and bringing it into your business + all the the unexpected benefits of that. Enjoy!Enroll in Courses for Coaches Join the Make Money with Courses Facebook groupAbout Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less Make More

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