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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

32:00

Podcast Guesting as a Strategy - Featuring September...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/04/21

Would you like to have time in front of someone else’s established audience? The cost of this trade is your subject matter expertise. Podcast Guesting is this exact opportunity. You can generate free publicity for your business by aligning with podcast hosts that share a common target market. Host Michelle J Raymond discusses how business owners can use podcast guesting as a part of their marketing plan to build authority and generate leads for free with this week’s guest September Smith, Founder at

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26:08

LinkedIn Company Page Updates You Need to Know (April...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/04/10

Want to know about the latest updates to LinkedIn Company Pages for Q1 2022? They are coming through thick and fast and every business owner, social media agency, and LinkedIn Company Page administrator needs to know these. Host Michelle J Raymond answers your questions about the latest changes. Giving you not just updates but also shares her best tips and tricks as well as strategies to maximise the performance of your Page. Don't let your business be digitally invisible. · Comment as your

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29:04

Tips to Build Employee Advocacy on LinkedIn -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/04/06

The shift to doing business virtually or hybrid almost happened overnight. How can you help your employees to adapt to this digital environment? Employee advocacy programs can deliver amazing results but how do you get everyone on board? Host Michelle J Raymond discusses how businesses that connect employees with customers to build communities will thrive with this week’s guest Danielle Guzman – Global Head of Social Media at Mercer. · What’s the importance of building relationships? · Building

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27:07

LinkedIn Sales Navigator - Generate More Leads -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/04/04

810 million members and 60 million companies on LinkedIn, it’s no wonder it’s hard to sift through the noise to stay up to date with your existing and potential clients. How can you remove the distractions to generate more targeted leads? Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Wendy Robertson – Founder & CMO of B2B Social Nexus. · Quick overview of LinkedIn Sales Navigator · Using lists to stay focused ·

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29:42

LinkedIn Marketing Super Powers for Small Business -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/03/24

How can your small business compete with no marketing budget and no marketing team? Rather than worry about what you don’t have let’s focus on what you do have that will make all the difference. Host Michelle J Raymond discusses how small businesses can stand out from the crowd by embracing their strengths with this week’s guest Rachel Klaver – Identify Marketing. Key areas of focus Marketing Strategy, Digital Sales Funnels and CRM. · Marketing for small business vs big business. Is there any

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29:00

Stop Ignoring Your Business Intuition - Featuring...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/03/10

The world has changed as we know it. 2022 is the year we have a paradigm shift in the way we do business. Have you been making decisions based on reports and analytics, but an idea is niggling away you know you should explore? Listen in on why it’s a good time to explore your business intuition. Host Michelle J Raymond discusses how business owners of all sizes can get results by trusting their instincts with this week’s guest Joanne Martin – Founder Golden Earth Publishing. · Understanding the

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31:20

Lead Generation with LinkedIn Live. Featuring Gabe Leal

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/03/03

Seemingly overnight the world went online to do business. What was thought to be something short-lived has now turned into a more permanent change. Live streams are a fast way for your business to connect with your existing customers and your potential customers. Host Michelle J Raymond discusses how business owners can use LinkedIn Live to share through leadership this week’s guest Gabe Leal – LinkedIn Live Strategist and Founder MPro Media Group. · What is Live Streaming? · Can I start Live

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27:37

LinkedIn Branding Strategy for Business Featuring...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/02/24

Learn what it takes to build your brand to generate demand and grow your business. Founders through to employees, personal branding is equally important for all. Win more business by creating a brand that attracts your ideal client. Host Michelle J Raymond discusses how business owners can use LinkedIn to establish their position as industry leaders and grow their business with this week’s guest Michelle Griffin – Founder Brandthority. Branding/Marketing & PR Strategist for Professional Services

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29:51

Ignore Your LinkedIn Company Brand At Your Peril...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/02/17

There is a lot of hype on LinkedIn about building your personal brand. For companies it’s important they also build a solid reputation online for their business. LinkedIn Company Pages are a brilliant tool for this. Host Michelle J Raymond discusses why business owners need to grow their company brand on LinkedIn with this week’s guest Lynnaire Johnston – Co-Author of Business Gold and owner Link-Ability. · Why businesses shouldn’t ignore building their company brand on LinkedIn? · Simple ways a

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27:39

Top 3 Mistakes People Make Selling On LinkedIn -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/02/10

LinkedIn can be a huge opportunity to grow sales for your business. However, too often we see business owners and their sales teams making these top three mistakes on LinkedIn and missing out on opportunities. Knowing these and tips to avoid them is something you don’t want to miss. Host Michelle J Raymond discusses the do’s and don’ts of selling on LinkedIn with this week’s guest David J P Fisher – Author, President and Business Coach Rockstar Consulting. · What’s the evolution of sales into the

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55:26

LinkedIn Company Pages - Everything You Need To Know...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/02/06

Everything you need to know to get started on LinkedIn Company Pages. If you are wondering if you even need one then listen in to the extensive list of creative ways and reasons why every business owner needs to make sure they have their LinkedIn Company Page up and running in 2022. This week international expert on LinkedIn Company Pages Michelle J Raymond appeared as a guest in the "All India Startups" Clubhouse room hosted by Anoop Kurup and Sheldon Loyola. Together they discuss how LinkedIn

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30:41

LinkedIn Content Creation for Busy Solopreneurs -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/02/04

Are you a busy solopreneur that has trouble finding time to create content? Given you are already responsible for every task in the business, how do you squeeze social media in and get a return on the time you invest? Host Michelle J Raymond discusses how solopreneurs can create maximum content with minimum input with this week’s guest Salina Yeung – CEO and Founder at TheInAcademy · The highs and lows of being a solopreneur. · Why every solopreneur needs to build a digital personal brand. · Your

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30:29

From Hustler to High Performance Business Owner -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/28

Owning a business can be all consuming and at times overwhelming. It’s easy to get stuck in the hustle to try and get ahead. Often this comes at a personal cost. What if there was a different way? Host Michelle J Raymond discusses performance and lifestyle optimisation for high achievers by energy and focus management with this week’s guest Tuomo Vauhkonen – Owner, Coach and Trainer at Tuomo Vauhkonen Coaching The key moments in this episode are: 00:00 What is the difference between a hustling and

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39:29

Social Media Strategy to Get Results on LinkedIn -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/21

The start of the year is a good time for business owners to assess if their Social Media strategy is delivering results, aligned with current business goals and the business has the resources to execute. If you are frustrated you aren’t getting results from your social selling initiatives, the first place to look is your strategy. Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Wanita Zoghby-Fourie – Social Media Strategist and Founder of The Online

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31:50

Pitfalls of High Achievers - featuring Jayne Robinson

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/10

Learn how to spot traits of a high achiever in yourself or your employees. We discuss the best way to manage teams that have high achievers to ensure your business operates smoothly and maintains productivity. Be mindful of the potential impacts of being a high achiever on your health and discover strategies you can use to minimise the impact. Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Jayne Robinson Performance Coach and Director of JR Coaching. ·

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26:38

Get a Bigger Slice of LinkedIn - featuring Brenda Meller

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/10

Being successful on LinkedIn requires a mix of being memorable, helping others succeed and finding opportunities to collaborate with others. Host Michelle J Raymond discusses how businesses and their employees can get a bigger slice of LinkedIn with guest Brenda Meller – Founder & CEO (Chief Engagement Officer) of Meller Marketing. · Refresh your LinkedIn Profile to attract the right audience. · Social Media Pie strategy · The power of collaboration · Focus on engaging with others · Importance of

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28:51

So Many Ideas So Little Time - featuring Christie Flora

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/10

Time Management + Goal Setting = Living Our Best Lives Productivity and Getting Things Done! Grow your business by making more projects come to life. Host Michelle J Raymond discusses how to filter through all the creative ideas and work out which you should prioritise with this week’s guest Christie Flora –Founder of flor & order. A specialist consultant in productivity and time management for small businesses and professionals. · Managing your ideas so you don't lose track · How can you

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31:01

Self Promote Your Business Without Bragging -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/10

Fast track your business growth by getting clear on your goals and making powerful requests of those that can help you get there. Host Michelle J Raymond discusses how you can promote your business without bragging with this week’s guest Brenden Kumarasamy – Founder & Preside of MasterTalk.ca. · What gets in the way of not being able to make the request · The importance of setting business goals. · Give more than you receive to succeed. · Know your customer. · Share with the people you will meet

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30:53

Women in Business - featuring Kistin Gunnis

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/10

Business networking for women is important for the long term success of your business. Host Michelle J Raymond discusses the importance for female-owned businesses to have structure around them to support growth with this week’s guest Kistin Gunnis – Operations Manager Business in Heels. · Introducing the Business in Heels community. · Benefits of mentoring to support you through. · Given yourself permission to use your skills. · The importance of knowing your numbers. · Celebrate your successes

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29:59

Business Gold: Build Awareness, Authority and...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/01/10

The story behind how the co-authors discovered each other on LinkedIn and how strong personal brands led to the collaboration. Together they write the world's first book on LinkedIn Company Pages. Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Lynnaire Johnston – Co-Author Business Gold and CEO LinkAbility. · The power of commenting. · Co-opetition - a collaboration between competitors. · The power of collaboration and

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223 results

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