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PODCAST

The Flower Podcast

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at

business entrepreneurship

All Episodes

01:14:14

Sustainable and No-Till Farming with Jonathan Leiss...

The Flower Podcast ·

2020/11/02

Flower Farmers Jonanthan Leiss and his wife Megan own Spring Forth Farm in Hurdle Mills, North Carolina. Jonathan shares with Scott today all about their flower micro farm, their business model of just growing spring blooms, and how they practice no-till methods of farming. He also shares about the importance of farmer sustainability, their online course, and so much more. We're grateful to have Jonanthan as our guest this week on The Flower Podcast! You can learn more about Spring Forth Farm and

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01:10:29

Spreading Joy Not Germs with Primary Petals

The Flower Podcast ·

2020/10/26

You are in for a treat with double the fun! The dynamic duo from Primary Petals are my guests this week on The Flower Podcast. CEO Carly Williams and COO Chloe Jenkins have been working tirelessly to create hundreds of show stopping, custom designs for weddings and private events as well as partnering with brands such as Variety Magazine, Maybelline, Vanity Fair, Moroccan Oil, Nespresso, and more! Growing their brand and leading their creative team, Carly and Chloe have become inspiration and

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38:06

FlowerSchool New York Bonus Episode with Calvert Crary

The Flower Podcast ·

2020/10/22

We’re excited to get an update from Calvert Crary on all things FlowerSchool NY and LA. It’s been a long hard year for the city of New York and FlowerSchool has persevered and now Calvert’s first book is about to launch next month. In this episode you can learn about how the city is doing, the new book, and the classes that are being offered both in person and virtually. Calvert Crary, is the Executive Director of both FlowerSchool New York and FlowerSchool Los Angeles. Previously an award winning

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01:03:07

Starting Your Floral Business with Sue Prutting

The Flower Podcast ·

2020/10/18

Our guest this week is Sue Prutting, owner of White Magnolia Design based in the Washington D.C. area. Her Luxury Wedding and Design Business began almost 10 years ago and she’s been a mentor and coach to help other businesses, especially freelance designers. Today I’m so grateful that Sue shares some great insights for beginning your floral business. We talk about working with freelancer designers, how to approach renting a space, when to start finding help, and much, much, more. Of course many of

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01:07:59

From Florist to Luxury Events with Mandy Majerik of...

The Flower Podcast ·

2020/10/12

With a rich history in family entrepreneurship, Mandy is a female business owner who has groomed her floral production company (HotHouse Design Studio) for over 15 years and began to make her mark in the boutique/prop sector of the wedding/event industry in the last 6 years (PropHouse Birmingham). She internally leads and manages a ‘house’ of over 15 employees, all the while externally making the connections with the movers and shakers in her industry. With the heart, the hustle and the headspace of

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01:06:08

Growing Your Business with Sweet Root Village

The Flower Podcast ·

2020/10/04

We’re replaying the episode with Sweet Root Village, owned by Lauren Anderson and Rachel Bridgwood located in Alexandria, VA outside the DC area. Enjoy this fun chat with Scott. In this episode, they discuss hiring, working with vendors, pricing, and being Moms. Over the past decade they have developed a deep love for small business and now share what they know through workshops and classes. They strive to build meaningful relationships, create special experiences, and incorporate sustainable

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01:01:11

Flower Farming with Lisa Mason Ziegler of The...

The Flower Podcast ·

2020/09/27

If you’re a flower farmer or you’re interested in growing some flowers for yourself, you’re going to love this weeks episode. Lisa Mason Ziegler started The Gardener's Workshop and I’m thrilled to share her story. She started growing in 1998 with everything being grown outside without greenhouses or high tunnels. She’s been a leader with the ASCFG, written several books, and now sells many of the products that she uses in her business through their website. In addition to her own courses she now

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01:03:30

Social Media Strategies and Marketing with Jamie Jamison

The Flower Podcast ·

2020/09/20

Many businesses are trying to figure out how to succeed on Instagram and, more specifically, how to create relevant and exciting content that will let them engage with their customers. Our guest this week is Jamie Jamison and she teaches styling and Instagram strategies to businesses so they can create thumb-stopping content that elevates their brand. Businesses should see a more cohesive brand presence and have the tools for more engagement and success on Instagram. Jamie lives in Ohio with her

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01:04:09

"Dreams Only Remain Dreams as Long as You are...

The Flower Podcast ·

2020/09/14

I’ve been looking forward to releasing this episode for a couple of weeks now. Our guest, Kiana Underwood, is internationally known for her renowned floral designs. She has an eye and a gift for creating luxury weddings and events worldwide with unique colors combinations and floral varieties, while specializing in artful florals. She’s literally hosted workshops around the world and her book is Color Me Floral. With a gigantic instagram following, she’s been named as one of the top wedding florists

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59:50

La Musa de las Flores, The Story of Gabriela Salazar

The Flower Podcast ·

2020/09/06

Gabriela Salazar, owner of the international studio La Musa de las Flores outside of Mexico City chats with Scott this week on The Flower Podcast. Gabriela shares her desire to connect with flowers through her floral designs, growing flowers in her garden, and the general care of flowers. Every aspect is so important and taking the time to relate to the flowers and give space to relax in one's creative process is so important. Gabriela chats about teaching, her design process of layering, caring for

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01:00:43

The Boy Who Cried Flowers, Anthony Maslo

The Flower Podcast ·

2020/08/30

Anthony Maslo, owner of The Boy Who Cried Flowers is igniting the flower world with his exuberant energy and vivid use of color. Based in Long Beach California, Anthony provides full floral and botanical services for events, weddings, retail spaces and more throughout Southern California and is available for destination events. Relatively new to the floral industry, he has established himself as a true floral artist, master of color, and a passionate educator. One of Anthony's exciting

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54:06

Covid Special: Event Planning with Alison Ellis

The Flower Podcast ·

2020/08/24

This week we're excited to share our latest chat with Alison Ellis. She's been busy working on stream lining the process to help businesses operate safely during this trick time. We chat about protecting your employees, working with vendors, and communicating with wedding planners. You can learn more about Alison Ellis, Real Flower Business, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our Latest Blog post

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01:09:03

How to Grow Your Business and Extend Your Season with...

The Flower Podcast ·

2020/08/16

My guest this week is Natasha McCrary, of Mooresville, Alabama, she owns and operates 1818 Farms. She started the business in 2013 when her son fell in love with Southdown Babydoll Sheep. She had no experience raising the sheep, let alone running a farm. But then she had an idea of how she could make it work: combine a farm with a small business that would help cover the cost of food for the animals. The result was 1818 Farms, a working flower farm that’s also a line of bath and lifestyle products

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01:01:32

Exercising Creativity with Jenny Thomasson

The Flower Podcast ·

2020/08/09

This week, experience flowers through the eyes of our guest. Jenny Thomasson, AIFD PFCI EMC, and floral artist loves, learns, and educates on all things floral. Jenny travels the world teaching advanced and avant-garde floral design, structure-building, and technique development. As a young mom, Jenny began her floral journey opening her flower shop, STEMS and has become one of the top wedding and special event florists in her area. Joining The Knot Hall of Fame, inducted as a member of the

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01:06:32

Sourcing Flowers with Joost Bongaerts of Florabundance

The Flower Podcast ·

2020/08/02

We're excited to have Joost Bongaerts, owner of Florabundance, as our guest this week on The Flower Podcast. Joost shares his flower journey, and his love of flowers, especially garden roses. It's also great to hear tips on buying flowers wholesale from a company that specializes in shipping all over the US. So, if you're looking to add another supplier to help you source specialty cut flowers you're going to love hearing this week's episode. You can learn more about Joost, Florabundance, and all of

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01:18:08

Ariella Chezar: The World Needs Beauty

The Flower Podcast ·

2020/07/26

What a pleasure to begin our new season with Ariella Chezar. I love this portion of her bio, “Whether it is collaborating on a spectacular event, teaching a room full of flower lovers, planting thousands of tulips or styling a photo shoot, I consider myself lucky to love every aspect of my color filled world.” Ariella has published three books, with another in the works. She’s been featured in many magazines, and has been an inspiration to flower lovers around the world. This episode was originally

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01:29:46

Joy Proctor with Bonus Episode

The Flower Podcast ·

2020/07/19

We're replaying our episode with Joy Proctor this week on The Flower Podcast!! Joy founded Joy Proctor Design in 2007 and has created over 400 weddings worldwide. She has been named as one of the top planners by Harper Bazaar and Brides Magazine. Today she and I cover so many important topics like destination weddings, styling, social media, branding, and so much more! Be sure to stay tuned till the end for a bonus with Joy from earlier in the week. You can learn more about Joy and all of our guests

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01:00:43

Finding Inspiration with Putnam and Putnam

The Flower Podcast ·

2020/07/12

New York City based Putnam and Putnam were our first guests of Season 4. Darroch and Mikey Putnam discuss their fabulous floral installations, their book, Flower Color Guide, where they find inspiration and one of their latest endeavors, the Putnam Flower Channel. You can learn more about the Putnams and all of our other past guests at theflowerpodcast.com Be sure to subscribe to the podcast on your app of choice. See our latest Blog post!! Thankful for our Sponsors! Grace Rose Farm Accent Decor

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01:21:18

Pricing, Budgets, and Profit Goals with Alison Ellis

The Flower Podcast ·

2020/07/05

Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business. With over 25 years experience, she’s helped thousands of florists via her online business courses, private & group coaching, and free video trainings. Scott and Alison chat about pricing, budgets, competition, booking more brides, website tips, and so much more! Learn more about Alison

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01:16:47

Flower Farming Through a Pandemic with Jennie Love of...

The Flower Podcast ·

2020/06/28

Jennie Love, Creative Director of Love N’ Fresh Flowers and President of the Association of Specialty Cut Flower Growers chats with Scott Shepherd this week on The Flower Podcast. Love ‘n Fresh Flowers, LLC is a Certified Naturally Grown urban flower farm and a premier wedding florist in Philadelphia. Jennie shares how she has adjusted business during the COVID-19 quarantine and continues to adjust in the changing floral industry. Jennie’s story will inspire you to think outside the box, get

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