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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

32:50

Double Your Sales with Simon Severino

optYOUmize ·

2024/06/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram talks with Simon Severino, acclaimed author of 'Strategy Sprints', CEO of Strategy Sprints, TEDx speaker, podcast host, Forbes contributor, and triathlete. They discuss the complexities of entrepreneurship, specifically focusing on effective sales growth strategies and systems. Simon shares his journey to mastering sales, emphasizing the importance of immersion and resilience. The

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59:53

Mastering Your Brand with Rich Kozak: Unlock Your...

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2024/06/28

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram talks with Rich Kozak, the founder and CEO of Rich Brands, about the heart of branding and how entrepreneurs can better define and position their brands for impactful results. With over 40 years of experience as a global branding consultant, Rich shares his journey and offers practical advice on balancing business ambitions with personal life goals. The discussion delves into the essence of

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50:40

Scale Your Business by Outsourcing with Barbara Turley

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2024/06/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram talks with Barbara Turley, founder and CEO of The Virtual Hub, about the transformative power of virtual assistants (VAs). Barbara discusses her journey from the corporate world to creating a 350-employee enterprise focused on helping businesses optimize operations using VAs. She shares insights on the importance of outsourcing, building operational frameworks, and the benefits of

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27:54

Mastering Copywriting: Eight Tips to Maximize Sales...

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2024/06/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode we delve into eight essential copywriting tips that can significantly boost sales and conversions. Brett explores the science and art of crafting effective copy, emphasizing the importance of understanding your audience, creating compelling headlines, focusing on benefits over features, and providing concrete examples. Additionally, the episode covers strategies like creating urgency,

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49:15

Mastering Pricing Strategies with Per Sjofors: Expert...

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2024/06/24

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, guest Per Sjofors, also known as the "Price Whisperer," shares his expertise on pricing strategies to drive business growth. Sjofors highlights the importance of strategic pricing, how it significantly impacts profits, and the common mistakes companies make when determining prices. He explains the necessity of understanding the holistic effects of business decisions on pricing and offers

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25:52

7 Viral Marketing Campaigns for Entrepreneurs

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2024/06/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram explores seven innovative and budget-friendly viral marketing strategies that entrepreneurs with limited resources can utilize to grow their businesses. The tactics covered include micro influencer partnerships, user-generated content campaigns, humorous social media challenges, behind-the-scenes content, clever product demonstrations, mysterious teaser campaigns, and interactive

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46:34

The Power of Copywriting To Generate Traffic and...

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2024/06/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram talks with Jon Clemence, a top-rated professional proofreader, editor, and writer, and founder of Cedar Press Proofreading. Jon shares his journey from the corporate world to becoming a successful freelancer on Upwork and starting his own agency. They discuss the importance of quality written content, practical tips for creating engaging content, and the benefits of using a professional editing

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25:18

10 Reasons Every Entrepreneur Should Have a Mentor

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2024/06/19

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram discusses the critical importance of having a mentor for entrepreneurs. He reflects on his own experiences and regrets of not seeking a mentor earlier in his career. Brett elaborates on ten specific benefits that mentors bring to the entrepreneurial journey, including guidance, experience, networking opportunities, accountability, skills development, emotional support, perspective, confidence

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33:45

Create 30 Days of Content in Just 90 Minutes with...

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2024/06/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram interviews Aaron Witnish, co-founder of ContentOnly.au, who shares revolutionary tips on creating 30 days of content in just 90 minutes. Aaron details his journey into content creation and digital marketing, and discusses the common challenges businesses face in content creation, such as finding topics and choosing formats. He also provides actionable advice on generating endless content ideas,

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27:16

The Energizing Morning Routine For Ultimate...

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2024/06/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram, an entrepreneur and award-winning product creator, shares his insights on crafting an energizing morning routine for achieving ultimate productivity and feeling unstoppable. Brett outlines ten key elements of a successful morning routine, including waking up early, hydrating, practicing mindfulness, and setting daily goals. He emphasizes the importance of consistency and preparation,

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25:41

10 Strategies To Create Lifetime Customers

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2024/06/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram unveils ten powerful strategies for transforming existing customers into lifetime advocates for your brand. Brett dissects the common misconception that acquiring new customers is the only way to drive business growth, emphasizing the cost-effectiveness and profitability of focusing on retaining current customers. The episode covers key tactics such as exceptional customer service, quality

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44:51

Become The Best Version of Yourself with Derick Johnson

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2024/06/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram speaks with Derick Johnson, a U.S. Army veteran, award-winning Soldier of the Year, and successful life coach and trainer. Derick shares insights from his challenging upbringing, growing up in a strict and disciplined household affected by alcoholism. He describes how he turned his pain into power by delving into fitness, faith, and psychology. They discuss Derick's journey in the military,

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25:35

How The Reality TV Show "Survivor" Mirrors...

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2024/06/12

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram explores the fascinating parallels between the reality TV show Survivor and the world of entrepreneurship. He outlines eight key skills and traits shared by both Survivor contestants and successful entrepreneurs, such as resource management, strategy and planning, risk-taking, adaptability and resilience, networking, leadership, psychological endurance, and a winning mentality. Brett draws

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48:17

Build a Social Media Following with Jordan Mendoza

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2024/06/11

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram talks with Jordan Mendoza, founder and CEO of Blaze Your Own Trail Consulting. Jordan shares his inspiring life story, from overcoming significant childhood adversities, including severe bee stings, a wrongful arrest, and a near-fatal car accident, to his journey in building a successful career and ultimately founding his own consulting business. Listeners will gain valuable insights into

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26:42

10 Key Habits of Successful Entrepreneurs

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2024/06/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram, entrepreneur and award-winning product creator, explores the key habits and traits that successful entrepreneurs possess. Brett outlines ten essential habits including having vision and clarity, risk management, learning from failure, adaptability, financial discipline, networking, customer focus, perseverance, delegation, and continual learning. He illustrates these habits with real-world

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28:01

10 Game-Changing AI Automations for Your Digital...

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2024/06/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram explores ten practical ways entrepreneurs can use AI to optimize their digital businesses. From content generation and email marketing to predictive analytics and customer sentiment analysis, Brett delves into specific AI tools that enhance efficiency, cut costs, and improve overall business performance. He emphasizes the importance of leveraging AI for tasks like social media

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28:01

10 Proven Strategies to Make Your Product or Brand...

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2024/06/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram, an entrepreneur and award-winning product creator, discusses the challenges of competing in a crowded marketplace and explores 10 effective strategies for differentiating your product or brand. Brett covers unique value propositions, exceptional customer service, strong brand identities, and more, providing examples from successful companies like Apple, Zappos, Nike, Dyson, Harley

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25:28

Mastering Product Launches: Building Buzz for Maximum...

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2024/06/05

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this podcast episode, Brett Ingram delves into the intricate process of building buzz for a new product launch. He emphasizes the importance of emotional engagement and anticipation in driving sales. Brett shares personal anecdotes and industry examples, including the success of Apple and Samsung product launches, and recalls the viral craze of Cabbage Patch Kids dolls. Key steps discussed include

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37:20

Transition From Employee To Entrepreneur with Seth...

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2024/06/04

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram talks with Seth Goldstein, former journalist turned entrepreneur, podcaster, and digital marketer. The discussion delves into Seth's transition from journalism to founding Goldstein Media, his experiences in podcasting since 2010, and his journey in digital marketing. Seth shares insights into starting a business, maintaining a work-life balance, and offers practical advice for budding

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24:54

9 Things I Would Tell My Younger Self About Being an...

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2024/06/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary The speaker shares invaluable insights on entrepreneurship, emphasizing the importance of loving what you do, having a compelling why, and seeking mentorship. Key lessons include understanding strengths and weaknesses, preparing for financial instability, and not flying solo. Through these nine essential tips, the speaker aims to help new entrepreneurs navigate their journey with fewer struggles and greater

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