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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

20:13

EP088 – Understanding the MSP Marketing Process with...

The IT Experts Podcast ·

2022/04/11

We share with you the three-step key structure and we will help you understand how this process links together to help you generate better leads, get a better bang for your buck, and build your own system that you can understand. The three steps to your MSP marketing process are: Gathering Data Identify your customer target and avatar. Understand the pain points they have. Link the pain points to real business outcomes. Ask yourself these 3 questions: Why are they going to buy from you

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21:56

EP087 – How to Stand Out from Your Competition in...

The IT Experts Podcast ·

2022/04/04

Like a standard operating procedure, Richard quickly shares who he is, what he does, and who he helps. He shares how his many mistakes as an MSP business owner are now helping MSP business owners now. We’re starting off the episode straight to the point as I ask Richard the two or three things that he thinks an MSP should master to stand out from the crowd and their competition. I also ask Richard about the landscape he sees in the MSP space this year. Richard says that first, we should go

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26:20

EP086 – MSP Mindset Magic with Richard Tubb & Ian...

The IT Experts Podcast ·

2022/03/28

A lot of you already know who Richard Tubb is, I presume, but if you don’t, Richard humbly introduces himself. He briefly shares his journey, from selling his MSP business about 11 years ago to now helping MSP business owners avoid the many mistakes he made himself when he was running his MSP business. Kicking off this energy-filled episode, Richard and I started talking straight about the mindset of an MSP business owner. I asked Richard what things that MSP business owners need to get their head

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26:57

EP085 – Meeting Your Customers Where They’re At by...

The IT Experts Podcast ·

2022/03/21

As usual, Nate introduces and lets us know a little more about himself, who he is, what he does, and how he helps MSPs with Marketing. Kicking off the episode, we then go straight-talking about one of the strategies from the whole marketing toolbox. I ask Nate how he came about with this whole concept of meeting prospects and customers where they’re at. Nate says this is something that he’s learned seven years ago from his sales coach and his mentor. It’s something that he has seen being done

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11:31

EP084 – BF Edition – Why Attend an MSP Event with Ian...

The IT Experts Podcast ·

2022/03/14

One of the biggest reasons that people don’t attend MSP events is that they can’t see the value they will get from it. This is why we have come up with this short sharp blast to help you understand the value that you will get in attending an MSP event. Attending an MSP event is all about being purposeful, and I share with you my experience as well. This episode is short, but I hope this is enough for you to not only consider going to an MSP event this year, but I also expect to see you at these

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26:51

EP083 – How to Buy Another MSP with Daniel Welling...

The IT Experts Podcast ·

2022/03/06

If you are a new listener, I briefly mentioned the two pillar episodes that make this a brilliant trilogy series which are Episode 75, where we talk about how to increase the value of your MSP and Episode 80, the dos and don’ts when you want to exit your MSP. What a journey it has been indeed. As usual, again just for the new listeners who have yet to keep up with this series, I asked Daniel to explain briefly who he is, what he does, and who he helps. He shares his experience in the area of

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27:15

EP082 - MSP LinkedIn Lead Generation Top Tips with...

The IT Experts Podcast ·

2022/02/28

This podcast episode is coming from the recent event that we delivered, the IT Experts LinkedIn Lead Generator Masterclass. Entering the world of LinkedIn and Lead Generation is like opening a pandora’s box full of overwhelming questions. How do I generate leads from LinkedIn? How can I help my clients here? What content do I put out there? How do I connect with people? What messages do I send? And how do I even start? First of all, do not think of LinkedIn as a spider web or a never-ending

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11:33

EP081 – BF Edition – Getting Out of the Weeds – 5...

The IT Experts Podcast ·

2022/02/21

Most times, MSP business owners are so consumed in making sure the business grows technically and serve more clients, that they get themselves stressed and overwhelmed with everything that’s happening within the business. Although some of you might think that is a good thing, in this short and quick break-fix episode, I will tell you why it’s not and the 5 things you can do to avoid it. Here are my 5 tips to reduce that MSP overwhelm and free yourself from stress: Block your time.

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22:55

EP080 – Preparing to Exit Your MSP with Daniel...

The IT Experts Podcast ·

2022/02/14

Just five episodes ago in Episode 75, Daniel Welling helped us learn how to increase the value of your MSP especially in case you want to exit. So, this will be a second part of a trilogy episode with Daniel where the third one, coming up real soon is when we delve into how to buy an MSP. First and foremost, for those who haven’t listened to the previous episode, which I highly recommend you do, Daniel shares with us who he is, what he does, and who he helps. Kicking off the main discussion

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33:47

EP079 – MSP Success Stories – Vermont Systems with...

The IT Experts Podcast ·

2022/02/07

Chris shared how stressful the first few years of the business were for him when he took over. He lost grip of the culture and the business, no KPIs to measure, and no core values to immerse themselves in. He didn’t know what success looked like and also didn’t know what a good customer looked like. It was because of football that made Chris think enough is enough and things need to change He saw how invested his people are in football more than the business. That’s when he made a decision that

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32:04

EP078 – MSP Marketing Trends in 2022 with Paul Green...

The IT Experts Podcast ·

2022/01/31

Kicking off this high-energy episode, Paul briefly talked about his pre-MSP Marketing career which went from his 13-year experience in the radio broadcasting industry to starting a PR agency to general Marketing and finally to ‘marrying’ MSP Marketing. Paul then continued to introduce and share what he does now with MSP Marketing. We went straight directly to MSP Marketing trends, and I ask him about the difference between generic Marketing and MSP Marketing. Paul briefly shares that this

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27:49

EP077 – Mastering MSP Sales Success with Fiona...

The IT Experts Podcast ·

2022/01/24

To start with, Fiona introduces herself, what she does In the MSP Channel, how she started in the channel, and who she helps. Kicking off this value-loaded episode, I ask Fiona what she sees as the biggest blocker in MSP sales or the thing that scares MSP business owners the most. Fiona says it’s taking them out of their comfort zone, which is being technical. We both agree that just like they need to work on the technical side of their MSP business, they need to work on the sales and marketing

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23:53

EP076 – MSP Website Success 101 with Mark Copeman &...

The IT Experts Podcast ·

2022/01/17

Mark starts off by sharing a bit about himself, what he does and who he helps, but this time, it’s all relating to MSP website success Kicking off this episode, I ask Mark why websites are so important in the sales process. Mark says that you are what you are online and unless you portray yourself in the right way, no one will know about you. If you portray yourself in the wrong way, people will get an impression of you that isn’t necessarily true. Mark and I then tackled the biggest mistake

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23:46

EP075 – How to Increase the Value of Your MSP with...

The IT Experts Podcast ·

2022/01/10

Normally, we’re talking about business growth, but in this episode, we’ll take a different turn and talk about some of the tactical things that MSPs need to do to build their business value so that when they exit, they have got a business that’s worth some money, and all the hard work, pain, and stress will be worth it. To start off, Daniel introduced himself, what he does in The MSP Finance Team, and who they help. Daniel and I will also do two more episodes, one about what to do when you actually

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23:33

EP074 – 12 Steps to MSP Success in 2022 with Ian Luckett

The IT Experts Podcast ·

2022/01/03

Happy New Year to you all! As you know, at IT Experts, we dedicate all our time and talent to help IT & MSP businesses succeed and we have put together these 12 steps to help you get 2022 off to a flying start!. With each step, you can do every month or once a week, as it is a straightforward guide that you can follow throughout the year to grow your IT & MSP business to your next level. Here are the 12 steps, and of course, I went on and discussed every single one of them. Have

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14:51

EP073 – BF Edition – The IT Experts Podcast 2021 A...

The IT Experts Podcast ·

2021/12/27

It has been a long year, and it made perfect sense to look back at the most downloaded episodes that resonated with the MSP community the most. We have made so many connections over that last year and we didn’t let the travel restrictions get in the way! Many I am now proud to call great friends! Here's our top 10 episodes for this year, to listen to the individual shows, just click the titles. #10 - EP035- Getting Productive and Profitable with Your PSA with Chris Timm and Ian Luckett

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28:22

EP072 – Knowing Your MSP Numbers with Adam Morris &...

The IT Experts Podcast ·

2021/12/13

As usual, we kick off the episode with Adam sharing with us about who he is, what he does, and who he helps. Adams goes us through his journey from owning an MSP to running The MSP Finance Team, a company that helps MSP owners manage money. Adam and I quickly chat about how managing finances well in an MSP business is as important as the operations. Adam also shares that the most transformative thing that happened in their business was educating and bringing up to speed the service directors and

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31:59

EP071 - Understanding Help Desk Habits with Mark...

The IT Experts Podcast ·

2021/12/06

Mark has been in the MSP channel for years and has written a book around help desk habits, and has developed and created online courses around it, as well as MSP website success. (Hint hint: our next podcast episode) Before we kick off the episode which is value-loaded about what help desk habits you should have, Mark tells us about himself, who he is, what he does, and who he helps. Then to start, I ask Mark first about service recovery paradox, what it is and why it’s so important in IT

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13:19

EP070 – Coaching Calls – Closing 16 Seats at £3k per...

The IT Experts Podcast ·

2021/11/29

In today’s episode, we share with you how to close 16 seats at £3000 per month. One of my clients had a situation wherein their client was in a somehow messy situation themselves. Now, my client had limiting beliefs around his abilities to sell and offer value, and he then phoned me for some coaching then I helped him get that confidence and successfully close. This episode is short but will surely offer you a ton of value. At IT Experts, we get up every morning to help IT & MSP

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32:45

EP069 – MSS Keynote – The 3 Pillars to MSP Leadership...

The IT Experts Podcast ·

2021/11/22

Now, first of all, I gave a brief overview of my background and how IT Experts came about. Then I shared some relevant statistics that correlate to why we need to improve the quality of Leadership in our IT & MSP Businesses. I also weighed in the difference between MSP Management and MSP Leadership, topics that business owners think might be the same, but isn’t. In short, the 3 pillars to MSP leadership success are: Personal Leadership Strategic Leadership Team Leadership I

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289 results

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