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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:29:48

Setting Up Your Marketing Tech - Christian Eckhardt...

Apptivate: App Marketing Explained ·

2019/12/18

Berlin-based marketing tech expert, Christian Eckhardt, is the co-founder and CEO of Customlytics. Customlytics provides app marketing, analytics, and technology infrastructure consulting and hands-on help. Questions Christian Answered in this Episode:Why do you think Berlin has seen the growth it has in the tech ecosystem compared to other European cities?What are some lessons you’ve learned about tech infrastructure?What’s the first piece of technology marketers should plan for?How do you go about

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00:16:39

Refreshing Your UA Gamebook - Ariel Cohen (Kape)

Apptivate: App Marketing Explained ·

2019/12/11

Today’s guest, Ariel Cohen, is the head of mobile UA for the cybersecurity startup Kape, a one-stop-shop for services like data encryption, anonymity, VPNs, and anti-virus products. Previously, Ariel was a marketing manager in the mobile casino game space for Playtika and Aditor.Questions Ariel Answered in this Episode:How important is it to understand your audience of users and how do you go about learning the composition of your audience within an app? What do you mean by profiling users? What are

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00:25:24

Integrating AI & Machine Learning - Lomit Patel (IMVU)

Apptivate: App Marketing Explained ·

2019/12/04

Lomit Patel, the author of Lean AI, is the vice president of growth at IMVU, the world’s largest avatar-based social network. He is responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is also a public speaker, advisor, and recognized as a “Mobile Hero” by Liftoff.Questions Lomit Answered In This Episode:How did you build out

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00:21:32

Working with Influencers - Kevan O’Brien (LBC Studios)

Apptivate: App Marketing Explained ·

2019/11/27

Meet Kevan O’Brien, the Marketing Director at LBC Studios. This Canadian mobile gaming developer is responsible for “Hempire,” the world’s largest mobile cannabis game.Questions Kevan Answered In This Episode:How has the legalization of marijuana affected your business?What are 3 lessons you’ve learned from making mistakes?What are some dos and don’ts of influencer marketing?Timestamp:2:37 How marijuana legalization is affecting LBS Studios5:48 Kevan’s $17,000 overnight mistake and what he

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00:17:34

Starting Your Own Agency - Rebecca Nackson (Notable)

Apptivate: App Marketing Explained ·

2019/11/20

Rebecca Nackson is the founder of Notable, an agency focused on engagement retention in the user journey. Rebecca brings over a decade of experience managing acquisition, engagement, and product development for Prolific Interactive, iHeartMedia, Bandsintown Group, Audible, and IBM.Questions Rebecca Answered In This Episode:What are 3 things people should know who want to start their own agency?Timestamp:3:00 Recipe for engagement retention and reducing customer loss4:47 Taking notes on being an

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00:26:48

Excelling Marketing Strategies - Matthew Sadofsky...

Apptivate: App Marketing Explained ·

2019/11/13

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.Questions Matthew Sadofsky Answered In This Episode:What are some things that mobile marketers are doing wrong or overlooking?What does your ideal team look like?Where does over-bloating occur the most in regard to job function?Is paid media becoming

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00:28:00

Tracking Incrementality in UA - Moshi Blum (Adjust)

Apptivate: App Marketing Explained ·

2019/11/06

Meet Moshi Blum, General Manager, Adjust IL, a third-party mobile measurement and fraud prevention company. He oversees the growth of the company in Tel Aviv, Israel.Questions Moshi Answered In This Episode:“What do you attribute to Israel being such a major hub for startups and new tech?”“How did you become interested in incrementality?”“What was the progression of your interest in incrementality for re-engagement and user acquisition?”Timestamp:1:43 Why Israeli character is complimentary to tech

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00:20:18

Scaling Niche Marketing - Ryan Watson (onXmaps, Inc.)

Apptivate: App Marketing Explained ·

2019/10/30

Questions Ryan Answered In This Episode:“What are two or three things you wish you’d known when you started in this space that would have saved you time, money, or energy?”“What are the techniques you’ve used to grow your audience at scale?”“Does your search marketing inform your target marketing on Facebook?”“Are there any future products or concepts in the marketing space that you’re excited about? Timestamp:0:56 Background of onXmaps4:21 Getting started in mobile marketing6:18 Lessons for newer

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00:08:54

Improving Your Sales Pitch - Drew Fung (Current)

Apptivate: App Marketing Explained ·

2019/10/23

Drew Fung, the senior user acquisition manager at Current, has spent the last five years working in user acquisition, from gaming to eCommerce to finance. In this Quick Hit episode, Drew shares the best and worst examples of sales outreach and how to perfect yours.Questions Drew Answered In This Episode:“What are three things that annoy you in terms of salesperson outreach?”“How many sales emails do you get in a given day or week?”“What makes a salesperson’s approach worth your time?”Timestamp:2:14

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00:14:51

Effective Automation - Jacques Frisch (Glovo)

Apptivate: App Marketing Explained ·

2019/10/16

Jacques Frisch brings 12 years of digital marketing experience to Glovo, a mobile on-demand product delivery service. Jacques is going on two years at the company as the Digital Marketing Director, during which time Glovo has experienced explosive international growth. Questions Jacques Answered In This Episode: “What’s something your marketing team has gotten really good at that’s allowed you guys to work efficiently as you’ve scaled so quickly?”“What do you look to hire for in your growth team

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00:30:16

Marketing Multiple Apps Under One Brand - Megan...

Apptivate: App Marketing Explained ·

2019/10/09

Joining the conversation are two fitness app marketers from ASICS Digital, Megan Silvey and Molly Plaehn. Megan focuses on growth and product marketing for both of the ASICS Studio and Runkeeper apps. Molly focuses on engagement with the Runkeeper userbase and connecting app users to the ASICS brand.Questions Megan & Molly Answered In This Episode:“How do you go about marketing the Runkeeper App?”“Do you find it challenging to differentiate against other platforms or do you think that you have a

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00:15:57

Fighting Cart Abandonment - Mirela Cialai (ZINIO)

Apptivate: App Marketing Explained ·

2019/10/02

Meet Mirela Cialai, the director of mobile marketing at ZINIO. Mirela focuses on engaging mobile magazine readers from around the world in discovering the stories that matter most to them. She has been working as a global digital marketing specialist for ZINIO for 10 years and joins us today from New York City. Questions Mirela Answered In This Episode:“What has kept you at Zinio for so long?”“Is it hard to keep people’s attention?”“Is shopping cart abandonment something you guys come across in a

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00:25:34

Making Data Driven Decisions - Andy Wong (Jam City)

Apptivate: App Marketing Explained ·

2019/09/19

Questions Andy Answered In This Episode: “How’s your transition been? Going from the vendor side to now being the client, do you enjoy one more than the other?” “In working at Jam City, how would you describe the level of insights that you gain? Do you think that you have more knowledge at your disposal or there’s more resources or you’ve gained insights by just broadening up the team in general? ” “Would you be willing to share your insights at a conference or was there a limit based on whos

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00:31:43

Identifying Fraud - Rockford Yapp (Tilting Point)

Apptivate: App Marketing Explained ·

2019/09/11

Questions Rockford Answered In This Episode: “How much expertise from your UI team at Tilting Point goes into identifying new app opportunities?” “Is there a common theme that runs through all these years of work where you’ve seen quite a development in one particular area in this industry?” “What kind of strategies have you learned and applied to identify click fraud?” “Has the change of KPIs in mobile development made it harder for publishers, network, or whoever to actually get away with

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00:22:20

Bridging the gap between in-app and brick-and-mortar...

Apptivate: App Marketing Explained ·

2019/09/03

Questions Gideon Answered In This Episode: “Did you always have an affinity for math or data that allowed you to work successfully in the digital marketing space?” “Getting a comprehensive view of how your digital marketing might impact your retail stores - is that a challenge that you guys face regularly and do you feel like you have built out a marketing stack that allows you to overcome challenges like that?” “In mobile app marketing, a lot of campaigns are predicated on what is reported by a

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00:30:36

Using Incrementality to Drive User Growth - Vincenzo...

Apptivate: App Marketing Explained ·

2019/08/27

Today’s guest, Vincenzo Serricchio, is the Global Team Lead of Mobile Marketing at Delivery Hero. In this episode, he shares how he and his team are measuring incremental uplift to grow their user base. Questions Vincenzo Answered In This Episode: “Is there a particular area where your team has really focused, or has there been any particular experiment that you think will help you guys out-market your competitors?” “As far as incrementality goes within programmatic in-app advertising, are you

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00:33:08

Thinking Beyond Revenue - Dora Trostanetsky (SoundCloud)

Apptivate: App Marketing Explained ·

2019/08/21

Today’s guest is Dora Trostanetsky. Dora is a holistic marketing strategist with 8+ years of experience in performance marketing, ranging from mobile growth (B2C) to digital acquisition (B2B). Her background includes a variety of industries, such as gaming, tech start-ups and urban mobility as part of the smart city vision. Connecting the dots between the creative and empirical part of marketing is her daily life. Dora is constantly exploring new challenges that can bring the business

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00:35:33

Getting Creative with Creatives - Thiago Monteiro...

Apptivate: App Marketing Explained ·

2019/08/14

Today’s guest is Thiago Monteiro from Peak Labs. He has been working in Digital and Mobile Marketing for more than eight years now. Thiago is also experienced in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. Questions That Thiago Answers In This Episode: “Going from a booking appointment apps to brain training, did you find that shift kinda daunting and challenging? Was there a lot to learn?” “What are some of the biggest differences and challenges

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00:29:23

Finding The Right Users And Matching Your Messaging...

Apptivate: App Marketing Explained ·

2019/08/07

“Your most unhappy customers are your greatest source of learning.” Bill Gates words were profound but straightforward. Being able to attract and convert new customers systematically keeps companies healthy and growing - and investors happy - but the unhappy ones can push your product forward. Today’s guest is Sam McLellan, head of growth at Yousician. Sam is a seasoned mobile gaming expert who has led product and marketing teams responsible for multiple top-grossing free-to-play games. Sam is

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00:37:41

Building a Strong Marketing Stack with Thomas Petit

Apptivate: App Marketing Explained ·

2019/07/30

Mobile marketing is a mix of creativity and algorithms. You cook with recipes, but those recipes need craftsmanship and constant updating. And there are two major contributors to your creativity and algorithms: software and people. Thomas is currently working as a consultant and adviser for a number of startup apps and organizations. Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Questions Thomas

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225 results

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