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The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

10:52

The End of Publishing? Here’s the Strategy to Pivot Fast

The Edward Show ·

2025/05/07

E672: There’s a growing concern among publishers that the party is coming to an end. That: - Zero-click searches are on the rise because of AI Overviews and Chatbots - Google updates like the Helpful Content Update are making it hard to operate So, is there a world where web publishers can thrive? I believe there is, and I share it in this video. — 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for

31:06

AI Overviews Are Changing SEO Forever | Semrush 2025...

The Edward Show ·

2025/05/06

E671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google’s AI Overviews are reshaping search in 2025 - and I’m going through the whole thing with you. In this, we cover: - How often AI Overviews are appearing (spoiler: it’s growing FAST) - Which search terms and industries are most affected - Zero-click search trends - is AI really stealing your clicks? - Why informational content is at the highest risk - The safest SEO strategies going forward - What this all

11:39

How to Prioritize SEO Tasks When You’re Overwhelmed

The Edward Show ·

2025/05/05

E670: Feeling overwhelmed by SEO? This is how and what to prioritize when you have limited time! If you’re struggling with what to do next in SEO - whether it’s backlinks, content, audits - this episode is for you. I break down what to prioritize, how to find easy wins (low-hanging fruit striking-distance keywords), and how to manage your efforts every day. This is a common issue for every digital marketer, and I’ve definitely felt this myself. If you’re struggling, I made this for you. Sources: ⭐️

11:36

From Not Ranking to #1: My Step-by-Step SEO Strategy

The Edward Show ·

2025/05/04

E669: My step-by-step method for getting a page that was not ranking on Google to suddenly rank #1. Works best with pages that are not ranking at all for keywords you are sure they should rank for - at least on page 1-3 of Google. Do this for pages not ranking at all. One wouldn’t expect this to work, so there’s also a detailed explanation of why it works. This isn’t backlinks… this isn’t keyword selection… it’s not changing the meta tags… it’s something else entirely - something very unexpected

08:14

The #1 Thing to Do With a New Site Is Not Building...

The Edward Show ·

2025/05/03

E668: The #1 thing to do with a new site isn’t building backlinks… And if you don’t do this thing, it’s going to create huge headaches for you later on. The top sites put a ton of thought into this, and even if you’re not a new site, it’s not too late. Do this to win in SEO: INFORMATION ARCHITECTURE. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services:

07:57

Why Skyrocketing Impressions Are Killing Your Clicks...

The Edward Show ·

2025/05/02

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing. This is a real-life example of what happens when Google’s AI Overviews take hold. Then - how to avoid this. But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it. Don’t end up on the wrong side of history. 🔎 The LinkedIn Post -

13:28

The SEO Trick That Skyrocketed My Page from #50 to #1!

The Edward Show ·

2025/05/01

E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this. I just tried it, and my page went from not ranking at all directly to #1. March 25, when the change was made. Week of April 9, I begin ranking #1 The change - take your page that SHOULD be ranking - copy the contents over to a new page and 301 redirect the old page. Submit to Google Search Console. Make tiny changes to avoid duplicate content. That’s it. Listen to learn more. 💎 Compact Keywords - My

14:44

How to Build Backlinks for a New Website (2025 Edition)

The Edward Show ·

2025/04/30

E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - A bonus way that, if done properly, can be more effective than any other link-building method If you have a website and you want to build domain authority for it - do this - while also putting up SEO pages (not blog posts) on your site. Combine this as you put up purchase-intent content on your site for

08:21

This Simple Reddit Marketing Trick Landed 5 Clients...

The Edward Show ·

2025/04/29

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick subreddits. - How to get leads from Reddit. - How to convert Reddit leads. - A lot more. ⭐️ Source:

11:22

AI Overviews Reduce CTR by 34.5%: The End of Blog SEO?

The Edward Show ·

2025/04/28

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%. And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones. Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question… Is blog SEO dead? Is this the end of blog SEO? 🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/ 🎈 Give

10:26

SEO for Big Clients: How to Sell to Schools,...

The Edward Show ·

2025/04/27

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about. ⭐️ Source:

09:22

The Page Speed Myth: What Really Matters for SEO

The Edward Show ·

2025/04/26

E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100. Before the test, the page was ranking #8 on Google for the target keyword. And after the test… Plus: - What’s most important for SEO - The best page speed testing tool ▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og 💎 Compact Keywords - My SEO Course -

10:57

Using AI to Create Content That Outranks Forbes

The Edward Show ·

2025/04/25

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years. 🤖 How I Used AI to Create Content That Outranked Forbes: https://www.reddit.com/r/content_marketing/comments/1k4zjdg/how_i_used_ai_to_create_content_that_outranked/

17:15

Do Nothing, Get 384,000 Backlinks (And Why You Need a...

The Edward Show ·

2025/04/24

E659: Creativity in marketing. Insane examples of it getting: - Money - Press - Hundreds of thousands of SEO backlinks And a 5-minute exercise you should do to become more creative! ⭐️Sources for this episode - My First Million Episode: https://www.youtube.com/watch?v=U0aCrkiybmA Harlem Shake NYC: https://www.youtube.com/watch?v=6TK64e8vzig Harlem Shake NYC BTS: https://www.youtube.com/watch?v=M9LH1CdbSkw Calm First 1,000: https://read.first1000.co/p/calm 💎 Compact Keywords - My SEO Course - Get

31:10

Help a Reporter Out Is Back: This Is the Guy Who...

The Edward Show ·

2025/04/23

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to explain what’s up and what you need to know. Brett bought HARO on the 15th of April, 2025. It previously shut down last year. The relaunch is today - April 22, 2025. The new HARO will take way more of a stance against spam, fake accounts, and low-effort contributions. The goal is to protect the journalists on the platform while still giving everybody a

16:52

What I would do if I was learning SEO today

The Edward Show ·

2025/04/22

E657: SEO has changed a ton since I started learning it over ten years ago. While it’s still my favorite marketing channel, I would do things completely different if I was learning it today in 2025. This is what I would do, what this will get you, and how exactly to do it. Tools and articles shared: ▶️ https://reusevideo.com/ 🎙️ https://aipodcastmatcher.com/ 📖 https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO -

14:13

Google’s new Gemini to Google Sheets integration is...

The Edward Show ·

2025/04/21

E656: Doing SEO in other languages just got so much easier. This covers: - Why doing SEO in languages aside from English is a total marketing hack. - How to do SEO in other languages (the 20% of things that get 80% of the results). - How Google’s new Gemini to Google Sheets integration makes the translation process so much faster and easier. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your

13:14

Three Accidental Successes in My Life

The Edward Show ·

2025/04/20

E655: Three accidental successes in my life that led to my companies making money. First one will make you laugh. The other two will inspire you. The reality of business that nobody talks about is everything takes longer than you think it will take and no entrepreneur is so dumb they won’t eventually figure it out if they just stick with it. Don’t worry if you don’t get it the first time… or the second… or the third… or fourth… or fifth… or sixth - keep trying and you’ll eventually get it! It could

12:25

Ranking #1 on Google with Simple Programmatic SEO

The Edward Show ·

2025/04/19

E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.” Explaining all the elements on their repeatable, templatised pages, and how they’re getting these results (these pages make them a lot of money). Then we look at what they can do better. Everything is shared in a way for you to reproduce with your own company and niche. Anybody can do programmatic SEO! 🎧 Hear the Shoott founders yourself:

12:12

How Google’s Love for Variety Can Boost Your Sales

The Edward Show ·

2025/04/18

E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens. It wants different websites, different media (videos, images, text)… and this can actually be exploited. This is how to boost sales using Google’s love for variety in its results. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services:

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