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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:52:36

"Blimp Commerce"

Future Commerce ·

2023/08/04

What is the often-overlooked marker of body data?{00:08:55} - “The culture of commerce right now is participatory and people right now are building on each other's ideas so rapidly and in real time that they can manifest things that it used to be only a luxury brand could pull something like that off.” - Phillip{00:11:45} - “It's context collapse. This is effectively deepfaking the world, resetting how people think about things. It's artificial context.” - Brian{00:13:51} - “The strategy is

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00:52:22

Bandwagon Bandwidth: Should Every Company Be a Media...

Future Commerce ·

2023/07/28

"In the future, every company is a media company." That’s hogwash, according to Tommy Walker. Tommy is all too familiar with this ideology and the pitfalls in the business of creating media and aggregating attention.Listen in to hear this insightful discussion and join the conversation.“Committed to the Bit”{00:05:03} - “Understanding the cost structure and what it takes to hire talent and all of that, without that sort of knowledge, if you don't have that currently right now, then no, not every

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00:14:25

The Sage's Wisdom

Future Commerce ·

2023/07/26

The Sage brings wisdom to those who inquire and mentors those who seek guidance in a kind, calm, and steady manner. They have accumulated knowledge and experience over time and are a valuable resource for others. A brand that acts as a wise Sage can help us open our minds to wisdom and create a more equitable world. What if, as a merchant, you could go to that one place and get the support and guidance you need? What if that one place has so much experience that you can learn from them and know they

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00:49:49

Barbenheimer: Nostalgia, Retail, Recall, and Relevance

Future Commerce ·

2023/07/21

Unless you’ve been under a rock somewhere, you probably are aware of the Barbie marketing machine ahead of the major motion picture release. What does this signify as a moment in our culture and the ways culture and commerce intersect? Barbie brought some major shifts when she first showed up in our world. What will this highly-marketed film bring with it?Alicia Esposito joins Phillip for an in-depth look at Barbie: the doll, the brand, the film. All brands can learn something from this moment in

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00:59:22

Looking for Love and Meaning in All the Wrong Places

Future Commerce ·

2023/07/14

Orchid Bertelsen has lived many lives in her journey from innovation to business ops. Ever heard of Nestlé’s digital human Cookie Coach, Ruth? Hint: She was heavily involved in the making of Ruth and its success in bridging the gap between technology and human connection. Be sure to stay tuned until the end to hear about the shifting dynamics between consumers and corporations in the digital age, the loving nature of critique, how Facebook never really died in the land of Suburbia, and in true

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00:15:59

The Way of the Outlaw

Future Commerce ·

2023/07/12

The Outlaw defies, disrupts, and brings change by paving their own way. They challenge established ways of thinking, by pioneering and innovating fearlessly. The Outlaw represents the world of possibility that comes when coloring outside the lines. Meet our Outlaw, TUSHY Founder Miki Agarwal, and hear how she is taking the world by [sh*t]storm and will not apologize for it.No Butts About It{00:04:52} “The more you talk about something, the less taboo it becomes, the more normalized it becomes. And

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00:54:33

Our Sh*tty Robot Future

Future Commerce ·

2023/07/07

In this episode, we are bringing to you a new old piece of content that is more relevant today than it has ever been as we just celebrated our 2023 edition of Visions, our annual Audio-Visual Trends report, first with a launch in Chicago at our Visions Summit at the Retail Innovation Conference and then with the launch of our multiplayer experience and our new zine, the Multiplayer Brand. Visions Volume 4 is the biggest, baddest piece of content that we have ever produced, but that makes the content

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02:20:19

AI Should Empower Your Workforce, Not Replace Them

Future Commerce ·

2023/06/30

Brian Lange sat down with visionary Brian Roemmele this week, and luckily we get to listen in on a couple of hours of their conversation! Are you an AI user in the workplace? If so, Brian Roemmele challenges you to look at AI as a tool for creativity and empowerment, rather than replacement. Don’t Throw the Baby out with the Bathwater{00:03:30} “We're not designed to be in safety literally our entire life. We should always be a little unbalanced and a little challenged. So the same is true with AI

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00:15:45

The Magician's Power

Future Commerce ·

2023/06/28

When a brand discovers the needs of their consumers and then provides them with that well, that is magic. For Keely Copeland, Founder of Second Chance Initiative, building a brand was about solving a problem that was bigger than her. She saw a need, she dreamed of a different way to meet that need, and then she began to build a brand that would bring hope to not just consumers, but also the women involved with the creation of their products. Listen now to this episode of Archetypes!Empty

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00:37:15

[INFINITE SHELF] Succession IRL

Future Commerce ·

2023/06/23

Have you checked out our other podcast Infinite Shelf yet? Here is a taste of our latest episode: Succession IRL. Listen in with hosts Ingrid Milman Cordy and Orchid Bertelsen and don't forget to subscribe!There comes a time when every DTC company hits the pause button and asks, “What’s next?” Cue the Patrick Bateman and Kendall Roy mergers and acquisitions quotes. If acquisition does end up being an option, when you cede power as a founder, will you be happy with what the new parent company decides

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00:52:09

Winner Sells All

Future Commerce ·

2023/06/20

Just in time for the release of his new book, Jason Del Rey sits down with Phillip and Brian and talks about his research in the histories of Walmart and Amazon, what he learned that matters to consumers today, and what he’d like to see in the future of commerce. His book, Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets is being called “A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.” It’s a must read, and it’s out

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00:40:51

The Brand Beyond the Box

Future Commerce ·

2023/06/16

What happens when a company is quick to make decisions based on real customer insight within a culture that celebrates collaboration between marketing and product development? You get a brand like ButcherBox that is building not only a great business but a subscription service that is providing transformation in the way families do dinner. Listen in and hear how Lesley Mottla and Kiran Smith are building teams that are continuing to build a passionate brand for their members! Lesley and Kiran will

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00:55:22

The [True] Cost of Convenience

Future Commerce ·

2023/06/09

Welcome to the membership revolution where suddenly airlines are the talk of the town. With a flat fee comes compromise, but are you willing to give up convenience for a cheaper price? Also, if you haven’t yet, take a look at your Shop Pay app and check your wallet out. You may have some cash to burn sitting in the account courtesy of the annual “Shop Pay Shop Day,” which totally existed before this year…right? Tune in now to hear the rest.Loyalty is a Two-Way Street{00:13:14} “The loyalty in the

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00:12:03

The Caregiver's Mission

Future Commerce ·

2023/06/07

For a customer to have a seamless experience while dealing with grief and trauma requires exceptional service and unbelievable logistics infrastructure. They need care. For the three founders at Titan Casket, Scott Ginsberg, Joshua Siegel, and Liz Siegel, this is core to their story as a brand. Listen now to this episode of Archetypes!Direct to Exhumer{00:01:38} The Caregiver continually supports others, making sacrifices on their behalf. They are honorable, selfless, and loyal. The Caregiver offers

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00:40:31

[STEP BY STEP] What Frameworks Should I use to...

Future Commerce ·

2023/06/02

This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? Just like the suiting and the apparel that KASHIYAMA provides to its customer, there is no one size fits all solution in eCommerce today. Selecting software correctly and well in your organization requires a lot of orchestration and effort and sometimes some frameworks

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00:26:37

[STEP BY STEP] What is the Importance of...

Future Commerce ·

2023/06/01

This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? Join us as we hear from Michael Chen, Director of eCommerce Operations at Sugarfina, to break down the term “single handshake” and look more closely at consolidation of operations in your eCommerce business. Listen now!In this episode:{0:08:20} - “From the backend side,

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00:53:55

[STEP BY STEP] What Does “Fully-Integrated” Mean in...

Future Commerce ·

2023/05/31

This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? Joining us on the podcast in this episode is Rebecca Hall, Director of Digital Solutions Consulting at Blue Acorn ICI, and Doug Hatcher, her counterpart on the sales side of the business, a solutions consultant. And they're going to answer this question, "What does

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00:40:05

[STEP BY STEP] Mastering Omnichannel Integration for...

Future Commerce ·

2023/05/30

This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? In this episode, we are talking to Keith Menezes, who's the Director of Commercialization at Walmart, the world's largest retailer. We're going to talk about how we master omnichannel integration and provide for a seamless experience not just for customers, but also for

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00:47:16

[STEP BY STEP] What Does “Seamless” Mean in my...

Future Commerce ·

2023/05/29

This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? To start this season off, we welcome the CEO of Whisker, Jacob Zuppke, to share about his incredible amount of experience in building a technology company that today is omnichannel, selling in retailers, selling via an app, and making your life a better place by making

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00:47:41

Mockup Madness: The Gamification of the Checkout...

Future Commerce ·

2023/05/26

Mockup Culture is everywhere these days. We have seen things from Wes Anderson Star Wars to Gucci Spring lookbooks created in MidJourney, the possibilities are truly endless. Join Phillip and Brian as they explore the notion that we now live in a time where any dream can be transformed into reality, no matter how bizarre or outlandish. They explore how prominent brands like Telfar are embracing the concept, utilizing gamified pricing strategies to captivate consumers. As they dissect these

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609 results

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