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PODCAST

Grow Your Video Business with Ryan Koral

🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you: + Book better clients (at better rates) + Build systems that don"t rely 100% on you + Charge what you"re worth—with confidence +

business marketing

All Episodes

52:17

263. Why Video Is the Most Powerful Marketing Tool...

Grow Your Video Business with Ryan Koral ·

2022/01/10

This week on the Grow Your Business Podcast, Tyler Lessard joins Ryan to share their common love for marketing and how positioning yourself correctly can help you grow your sales in your business. This episode is a must for any business owner that wants to grow their business and pitch better ideas to clients. Key Takeaways Understanding the true potential of video production allows you to increase your sales without spending too much money. Video production is just another way of

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55:52

262. The Exponential Growth of Mastermind Groups with...

Grow Your Video Business with Ryan Koral ·

2022/01/03

This week on the Grow Your Video Business Podcast Cliff Ravenscraft joins Ryan to share his experience with mastermind groups. This episode is a must-download for any small business owner that wants to grow their business using the exponential resources of mastermind groups. Ryan shares his history with Cliff and their combined successes from mastermind programs. About Cliff Cliff Ravenscraft is a business mentor, professional coach, and motivational speaker. His focus is to help you break free

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01:00:03

261. The Power of Delegation & Mistakes To Avoid

Grow Your Video Business with Ryan Koral ·

2021/12/27

This week on the Grow Your Video Podcast, Ryan Koral tells the origin story of Tell Studios and talks in detail about the processes they’ve used to help create a successful business. No business or entrepreneurial endeavor would be complete without making some mistakes, and in this episode, Ryan gets vulnerable and breaks down the three biggest mistakes he made in 2021 and gives some advice on how to avoid making the same mistakes in your business. Get ready to set some goals for 2022 and buckle up

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01:04:05

260. Overcoming Adversity, Jealousy, and Imposter...

Grow Your Video Business with Ryan Koral ·

2021/12/20

Things get really vulnerable this week on the Grow Your Video Business Podcast when Matt Davis, founder of Harvest Filmworks, Lifestage Films, AND co-founder of Studio Sherpas joins Ryan to talk about his journey since leaving the podcast, overcoming adversity, dealing with addiction, and more. We’ve all dealt with imposter syndrome at some point in our careers, in this episode Matt and Ryan talk actionable tips to deal with imposter syndrome, jealousy, and how to create a business that matches the

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59:29

259. Why Your Contract Is So Important with Paige...

Grow Your Video Business with Ryan Koral ·

2021/12/13

Contracts, contracts, contracts…for most of us as small business owners they can be confusing, complicated, and scary. This week on the Grow Your Video Podcast, Paige Hulse chats with Ryan about all the basics you need to know from contracts, revisions, NDAs, and what you should do if you’re using a contract, you found online. Paige Hulse is an attorney and entrepreneur based in Tulsa, Oklahoma. After practicing as a contract/business litigator, she formed her law firm in 2017, where she practices

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40:32

258. How To Pay Yourself As a Business Owner w/...

Grow Your Video Business with Ryan Koral ·

2021/12/06

What’s your favorite part of running your business? For most small business owners, it’s probably not running payroll and keeping up with the books. This week Jeremy Doorn of Core Financial returns to the podcast to answer tax and accounting questions from our listeners. How do I pay myself? How much should I pay myself? Should I be an LLC or S-Corp? We get answers to all these questions and more this week on the Grow Your Video Business Podcast. Key Takeaways Setting up the correct business

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51:14

257: How a Partnership Can Allow Your Business to...

Grow Your Video Business with Ryan Koral ·

2021/11/29

Do you remember the first time you saw people react to your videos? That feeling of seeing people’s emotional response to your work is so motivating. Today’s guests, having only started their studio a few years ago, are still riding that feeling. In this episode, they share the joys and the tribulations that come with building a business from scratch as partners. Key Takeaways A partnership helps you play to your individual strengths. Identify where each person is strongest and assign clear roles as

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54:27

256: Why Failure is Part of the Formula for Success...

Grow Your Video Business with Ryan Koral ·

2021/11/22

I know what makes your video business like no other. It’s you. Each of us is unique and that’s what sets our businesses apart. Today’s guest shares how he uses this to connect with his perfect clients and how the formula for success involves a healthy dose of failure. Key Takeaways Establishing habits and processes that lead to good results are just as important as your goals themselves. Saving time will make you more money. Identify and leverage the efficiencies inside your business to make your

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43:13

255: How to Know What Your Clients Really Want w/...

Grow Your Video Business with Ryan Koral ·

2021/11/15

Do you think you know what your clients want? Maybe you do, but you won’t know for sure until you ask. Today’s guest has seen the amazing results of simply surveying his clients to discover what he can sell them that he had never considered before. Key Takeaways Don’t assume that you know exactly what your clients will pay for. Ask them. You might be surprised by their answers. There are an infinite amount of opportunities for your business to give back to the community. Not only will this lead to

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36:20

254: Why Being in Control of Your Time is the Key to...

Grow Your Video Business with Ryan Koral ·

2021/11/08

With everything on your plate, how can you grow your video business without burning out? How do you find the right clients and projects that you love? Today’s guest wears many hats and explains how he creates a successful and sustainable balance between them all. Key Takeaways Be intentional with how you spend your time. By being efficient, you’ll save time and be able to focus on what really moves your business forward. Confidence is crucial to landing new work. Be open to opportunities and ready

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58:02

253: The Power of Branding to Win Clients and Build...

Grow Your Video Business with Ryan Koral ·

2021/11/01

A long time ago, I realized just how powerful branding is. Sure, you and your clients can do it alone. But there’s a lot to be said about having an outside expert come alongside you and take it to the next level. On today’s episode, I have just such an expert here to tell you how to make branding stand out and bring you and your clients more business. Key Takeaways Proper branding will help your clients see that you offer so much more than what they’re initially looking for. It puts you in control

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41:08

252: Why Setting Expectations is Essential to Your...

Grow Your Video Business with Ryan Koral ·

2021/10/25

Have you ever fallen into the trap of taking any job that pays? While it’s healthy to try a bunch of different stuff to see what you enjoy, you also don’t want to spread yourself too thin. Today’s guest explains all these considerations and what he learned while building his video business. Key Takeaways Setting expirations for proposals and bids will push clients to act faster and allow you to get more work done in a shorter time frame. If you have a partnership between multiple people, make sure

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44:27

251: How YouTube Will Grow Your Business and Make You...

Grow Your Video Business with Ryan Koral ·

2021/10/18

As video makers, YouTube seems like a natural fit. You can use it to grow a channel and connect with an audience and clients. But many people struggle to do so. It’s just not as intuitive or straight-forwards as it might seem. Today’s guest is on a mission to help people like you and me find success on YouTube. Key Takeaways Creating a specialized channel on YouTube will present you as an expert in your field. This will attract the type of customer you want and allow you to charge a premium for your

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44:47

250: The Biggest Takeaways from Five Years of this...

Grow Your Video Business with Ryan Koral ·

2021/10/11

Holy cow! This is episode 250 of the Grow Your Video Business podcast. Five years ago, my buddy Matt and I started this show to help video makers succeed as business owners. It’s been an amazing journey. For today’s special episode, I want to share the three biggest takeaways I’ve learned from hosting five years of this podcast. Key Takeaways Your core values are what give your business direction. They’re how you structure your company and must be at the center of how you build your team. Having

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44:21

249: How to Get Repeat Business From Your Favorite...

Grow Your Video Business with Ryan Koral ·

2021/10/04

Once you get into marketing, there are countless things you can do. As entrepreneurs, this gives us many opportunities to try different strategies and apply them. But strategy without vision won’t get you anywhere. Today’s guest describes how staying focused on what’s most important will lead to more business. Key Takeaways The secret to getting repeat clients is to follow up with them after the project. Get in touch a month after you’re done. There’s likely something else you can do for them. About

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53:57

248: Why Being Authentic Leads to Winning Connections...

Grow Your Video Business with Ryan Koral ·

2021/09/27

Every business is about making relationships. This is true when building your teams or landing clients. We might be tempted to be someone we’re not when working with other people. Today’s guest would urge us not to do this. Instead, being your genuine self is the key to having the best team and finding your ideal clients. Key Takeaways Building the right team takes time and patience. Put the effort in to get to know each other and how to support one another. This creates bonds that go deeper than

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01:01:19

247: How to Best Use YouTube to Generate Leads w/ Tim...

Grow Your Video Business with Ryan Koral ·

2021/09/20

YouTube is huge and a bit overwhelming. Many videomakers wonder if it’s even worth getting into. But if approached the right way, it can be a huge boon for your business. If you want ideas on how to use YouTube to win clients and grow your influence, then this episode is for you. Key Takeaways The most important part of your YouTube strategy is knowing your target audience. These are your ideal clients. Once you identify what they want and how you fill that need, you’re ready to move forward

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40:59

246: How to Tell Contractors and Employees Apart and...

Grow Your Video Business with Ryan Koral ·

2021/09/13

You want to make videos. Yet, to be a video business, you need to manage a lot of other aspects, particularly taxes. I know you didn’t get into this work because of the taxes. So why are you pulling out your hair over it? Today’s guest on this special Facebook Live recording explains how to make sense of it all. Key Takeaways Generally speaking, an employee is someone who works for you long-term whereas contractors tend to be temporary. You have more control over how employees do their work than you

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40:03

245: The Importance of Knowing Your Numbers to...

Grow Your Video Business with Ryan Koral ·

2021/09/06

I hate the topic of this episode. Just the mention of taxes and numbers sends shivers down my spine. But just because I wish I could ignore the issue doesn’t mean it isn’t important. If you’re serious about your business, you need to be taking these things seriously too. Fortunately, today’s guest is here to make the numbers less intimidating for small business owners like you and me. Key Takeaways The essentials for all business owners boil down to being able to track income and expenses and

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50:33

244: Why Positioning is the Key to Your Business'...

Grow Your Video Business with Ryan Koral ·

2021/08/30

Just because you can do everything in your business, doesn’t mean you should. It’s an easy trap to fall into. This is particularly the case when it comes to marketing. Today’s guest explains why you’ll be best served by defining what your position is. Key Takeaways Position your business as one that makes a specific kind of video rather than one that serves a specific kind of client. Having a clear position on this will become a large part of your marketing. It’s okay if you don’t like to do

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