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PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

3:16

I’m Running Financially Blind and I Don’t Know What...

SaaS Metrics School ·

2024/01/31

In episode #167, I address a common founder issue. Running financially blind. I’ve seen a lot of bad data and financials lately. Even after reviewing 100’s SaaS financial statements, there are financials where I couldn’t even take a guess as to how good or bad the company is performing. - Running financially blind - 4 key data sources - Where to start first to improve visibility Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s

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3:07

Who Should Track Time In Your SaaS Company

SaaS Metrics School ·

2024/01/30

In episode #166, I address a common discussion lately. Time tracking. It’s important to get your headcount roster coded correctly. However, we don’t want over allocate. - HRIS data - Wearing multiple “hats” - Time tracking Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s

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2:37

This is the Tech Being Used in SaaS Companies

SaaS Metrics School ·

2024/01/29

In episode #165, I address the tech stack being used in SaaS companies. I just released my 5th Annual SaaS Tech Stack Report. It covers 21 software categories and debt financing - 21 software categories - debt financing - 535 participants - It’s not a market map Download the report here:https://www.thesaascfo.com/surveys/finance-accounting-tech-stack-survey/

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3:38

Don’t Comingle Your Revenue Streams

SaaS Metrics School ·

2024/01/23

In episode #164, I address an important topic that has come up a lot lately. The clarity and definition of your revenue streams. Don’t comingle them! - SaaS revenue streams - Your chart of accounts - Your revenue metrics Free templates course:https://www.thesaasacademy.com/offers/gmbMDsYN/checkout Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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3:00

The Big Bucket of Expenses and Running Financially Blind

SaaS Metrics School ·

2024/01/19

In episode #163, I address a common financial setup mistake that prevents you from making informed financial decisions. - Big bucket of expenses - Financial structure - Cash burn Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

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4:24

The Advisors You Need When Selling Your Company

SaaS Metrics School ·

2024/01/13

In episode #162, I address the advisors you need when exiting. Don’t go it alone! Transactions are very complicated. - Investment Banker - Tax CPA - Accounting CPA - Corporate M&A Attorney - Going it alone? Contact me for my rolodex:https://www.thesaascfo.com/contact/

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3:02

I Need at Least 3 Months to Prep Your Metrics for Due...

SaaS Metrics School ·

2024/01/12

In episode #161, I address the time needed to accurately prepare your SaaS metrics. I talk to many founders who have kicked off an informal exit process. They need forecasts and metrics ASAP for due diligence. Often, it is too late to help. Ideally, we have 6 months to get your data in order. - Time needed to prep your data - Ideally, we have 6 months Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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3:31

VC Fundable Growth Rates

SaaS Metrics School ·

2024/01/11

In episode #160, I review growth rates that are considered VC fundable. I find growth rates to be very subjective based on the audience. Are we talking to VC or PE? Let’s not get caught up in the hype. I cover the growth rates posted by Jason Lemkin in a SaaStr post and Benchmarkit.AI growth rates. - Lemkin’s view of growth rates - Benchmarkit.ai growth rates - Bootstrappers, let’s not get caught up in the hype SaaStr post:

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3:25

How to Handle Unknown Churn in Your Reporting

SaaS Metrics School ·

2024/01/08

Episode 159 – How to Handle Unknown Churn in Your Reporting In episode #159, I address a reader's question. This is very common for SaaS companies that target mid-market and above customers. You send the renewal invoice but don’t hear back from the customer. Is this churn? When should I report it as churn? - Churn reporting when you don’t hear back from the customer Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly

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4:20

The Ultimate SaaS CFO KPI Checklist

SaaS Metrics School ·

2024/01/04

In episode #158, Ishare my SaaS CFO KPI checklist. I'm holding a free training on this checklist on Jan 17. Register at the link below. -My steps to spin up SaaS metrics - SaaS metrics checklist Register here:https://www.thesaasacademy.com/pl/2148142066 Subscribe to Ben’s SaaS metrics newsletter:https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses

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2:50

You Need Bookings Alignment with Your Forecast

SaaS Metrics School ·

2024/01/02

In episode #157, I address bookings and budgets or forecasts. You really cannot create a proper forecast or budget without bookings targets. This is similar to my days in the airlines where we needed the capacity plan first. Otherwise, how do we know what resources we need to support our targets. - Bookings alignment - Revenue - Headcount planning - S&M efficiency metrics Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS

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3:02

Do I Need an “Operational” CFO for My Company?

SaaS Metrics School ·

2023/12/30

In episode #155, I address an article in CFO Dive about tech companies wanting operational CFO’s. - What is an operational CFO? - How does this help? Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

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3:10

5 Drivers of SaaS Valuations per ICONIQ

SaaS Metrics School ·

2023/12/29

In episode #155, I address SaaS valuation drivers. Of course, a lot of opinions here but ICONIQ named their five value drivers based on the current market. - 5 drivers of valuation ICONIQ’s report:https://www.iconiqcapital.com/growth/insights/2023-growth-and-efficiency-series Subscribe to Ben’s SaaS metrics newsletter:https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics

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3:02

Trends in Revenue per FTE According to ICONIQ and Lemkin

SaaS Metrics School ·

2023/12/28

In episode #154, I address the latest data points in revenue per FTE. ICONIQ Growth just published a great metrics report which times nicely with Jason Lemkin’s thoughts on revenue per FTE and scaling your SaaS. - ARR per FTE - Scaling your SaaS ICONIQ’s report: https://www.iconiqcapital.com/growth/insights/2023-growth-and-efficiency-series Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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2:22

Bookings Data is one of the Biggest SaaS Data Mistakes

SaaS Metrics School ·

2023/12/21

In episode #153, I tackle bookings data. I see problems over and over in how SaaS companies track or don’t track bookings data. - New ARR - Expansion ARR - Contraction ARR - Renewals - Feed S&M metrics Primer on software bookings:https://www.thesaascfo.com/the-saas-bookings-report/

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2:58

How to Unbundle Your COGS Expenses for Greater Margin...

SaaS Metrics School ·

2023/12/19

In episode #152, I tackle a recurring theme in SaaS P&L and chart of accounts set ups. It’s your COGS, or cost of goods sold area. - Traditional COGS departments - The first step you should take Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

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3:33

Do I Really Need to Track Revenue on Daily Basis?

SaaS Metrics School ·

2023/12/18

In episode #151, I tackle a message that came in through my blog. This reader was tasked to develop a SaaS revenue model that would monitor and forecast results on a daily basis. - Should I track revenue on a daily basis? - Monitoring revenue on an actual basis - Forecasting revenue on a daily basis Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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4:08

Is Your First Quarter ARR Number Already Baked?

SaaS Metrics School ·

2023/12/15

In episode #150, I tackle another annual planning topic. The dance between your pipeline and your ARR commit number. Depending on your average sales cycle, your first quarter and secondar bookings target could already be set in soft stone. - Average sales cycle - New ARR - Expansion ARR Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS

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3:17

You’ve Got to Hit Your Q1 Budget Number

SaaS Metrics School ·

2023/12/14

In episode #149, I tackle an annual planning topic. The annual budget or operating plan is a bit of a dance. Like anything in finance, it’s a bit art and science. One thing that’s for certain. You can’t start the year by missing your plan. - ARR target - Profit or EBITDA target - Don’t miss this! Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

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3:52

$1M or $100M ARR the Foundation of CAC is Still the Same

SaaS Metrics School ·

2023/12/13

In episode #148, I have the privilege of coaching SaaS businesses from large to small. The fundamental concept of SaaS metrics remains the same. We may need to slice and dice more by ICP or product line, but the same mechanics apply. - Gross CAC - CAC unit metric - Segmentation Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics

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367 results

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