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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

45:22

How to use your content to attract journalists and...

Your pet business, Your way ·

2021/02/25

Would you love to work with an influencer but feel unsure as to how to go about it?Well are you in for a treat because this week on the podcast Vicky Gunn from Millie's Beach Huts is talking about her visit from Mrs Hinch.In this episode Vicky shares her tips on content marketing, publicity and working with influencers and how it can help you as a pet business owner.As well as the visit from Charlotte Hinchcliffe, the UK's most famous cleanfluencer Vicky has been in newspapers and on websites around

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32:17

Seven Dos and Don'ts when dealing with journalists

Your pet business, Your way ·

2021/02/18

Are you thinking of approacing the media and want to make sure you get it right?I had the idea to create this episode after a huge furore over an article about puppies in the Sunday Times on February 14th 2021.It was written by sports commentator Andrew Cotter and he shared his advice on how best to treat a puppy in their first year as a seasoned dog owner. (You can read it on the links at the bottom of this episode)It prompted a lot of criticism from trainers and behaviourists who felt a

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45:47

Getting started with Google Analytics with Vicki Jakes

Your pet business, Your way ·

2021/02/11

Have you ever taken a look at your Google Analytics?If you have, then chances are that you either dived in and lost a lot of time in a Google Analytics rabbit hole.Or you took one look and ran to the hills.Whatever your response, this podcast will demystify Google Analytics and help you use it to make more sales in your pet business.Key topics and timings in this episode:2.25 - Vicki's background.05:08 - How does Google analytics work?05:52 -What can Google Analytics tell me?06:43 - Where is your

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24:26

How to plan a photoshoot for your pet business

Your pet business, Your way ·

2021/02/04

Have you thought about having a photoshoot for your pet business?Is the idea of posing uncomfortable, but you know you need nice images?I hear you, because I HATE having my photo taken too.However. if you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images.Often, people will be ‘dropped’ from articles if photographs aren’t available.And with us putting so much content out there on social media and our own

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39:24

What does publicity mean in 2021 with May King Tsang

Your pet business, Your way ·

2021/01/28

What do you think publicity is in 2021?Is it mainstream media? Newspapers, magazine, websites, radio and TV stations?Or social media, so networks like Facebook, Twitter, Instagram, LinkedIn or TikTok?Perhaps it’s about being featured on other websites owned by people who are an authority in your area or an influencer?Publicity has changed massively over the last 20 years since I started out as a journalist.It is such a grey area now, and with new platforms and outlets springing up all the time,

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26:41

How to pitch yourself as a podcast guest

Your pet business, Your way ·

2021/01/21

Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way.Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post.You also have the benefit of being seen as a trusted source of information from the person who hosts the podcast.You’re able to reach their audience, which could potentially mean connecting with tens of thousands of people who had never heard of you before.And

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44:06

Karen Boyce on landing her dog training business 30...

Your pet business, Your way ·

2021/01/14

I'm so excited to share this episode with dog trainer Karen Boyce from Beastly Thoughts who has done incredible things when it comes to raisnig her profile.In the past 18 months alone, Karen, Wales, has been featured more than 30 times in the press, including many times through lockdown.This has meant she’s become the go-to person for new dog owners and has even been called the ‘Puppy Queen’ of Wales.It’s been amazing for her business and in the episode she shares how petpreneurs can follow in her

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46:51

Maintaining a positive mindset in your pet business...

Your pet business, Your way ·

2021/01/07

You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie.Two years ago, after Millie needed surgery, Sarah began training as a business and personal coach with leading experts in the coaching industry; Barefoot Coaching.With her experience in the pet industry and her expertise as a coach, I thought Sarah would be perfect to chat to for a special episode on mindset to start the

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19:34

What's happens in the Publicity Challenge for Pet...

Your pet business, Your way ·

2021/01/04

Would you like to get media coverage for your pet business?Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same.Or perhaps you’ve a product and you would love to see it feature in a gift guide or review.Well the good news is it’s easier than you think and next week, January 11th-15th 2021, I’m holding a FREE publicity challenge for pet business owners.In this episode you'll learn everything you need to know

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26:02

How to plan your publicity for 2021

Your pet business, Your way ·

2020/12/31

Would you love to put your pet business in the media spotlight for 2021?If you’re here, I think the answer might be yes.And it is completely achievable for you to win fantastic media coverage as long as you have a plan.In this podcast, I’m going to share how to put one together to increase your chance of featuring in the media in 2021.And if you need more support I have a free challenge taking place on January 11-15th where you can get personalised advice on how to get more eyes on your pet business

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22:43

Best business podcasts for the pet industry

Your pet business, Your way ·

2020/12/24

Fancy tuning in to some tips for your pet business over the holidays?There are pet business podcasts popping up all over the world where you can learn ways to boost your brand.I've rounded up a selection of shows that you can tune in to to improve your skills as a petpreneur.Here are the key timings in this episode:0.20 - Intro and why I'm doing an episode on podcasts.1.54 - Dominic Hodgson - The Poodle to Pitbull Pet Business Podcast4.19 - Anna Webb - A Dog’s Life6.26 - Beverley Cuddy - Editor of

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01:11:14

Hannah Capon shares how pet professionals can help in...

Your pet business, Your way ·

2020/12/22

Would you like to help dogs live healthy, happy, pain free lives?I know the answer is going to be a firm 'yes' if you're tuning into this podcast.It's a special episode with Hannah Capon, founder of Canine Arthritis Management, and she is appealing to YOU to help.As a pet professional, YOU have influence over owners, and often might be the first person to see the signs something isn't right.Hannah is calling for pet pros to support her in harnessing this, educating owners about arthritis and helping

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41:49

Taking the fear out of putting your prices up with...

Your pet business, Your way ·

2020/12/17

How do you feel about pricing?Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry?I’m in the latter group and as I was planning this podcast I spoke to a lot of people who felt the same.In this episode Sally Farrant - aka The Pricing Queen - talks about what gets in the way of us putting up our prices.She explains what the biggest pricing challenges are for business owners and how to overcome them.And she shares how to price your

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20:24

12 Days of Pet Business Content Ideas

Your pet business, Your way ·

2020/12/10

Are you looking for ways to keep in touch with your pet business clients over the holidays?But you want to inject a bit of fun rather than talk work!Well help is at hand with the 12 Days of Pet Business Content ideas.This podcast has 12 different topics you can talk about on social media, on your blog, in your e mails or even as pitches to the media if you get a wriggle on in time.Do let me know if you use them, you can tag me on social media @rachelspenceruk on all platforms.Here are the key

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42:39

How Becky Baker turned her puppy mum struggles into...

Your pet business, Your way ·

2020/12/03

When Becky Baker welcomed Cockerpoo Buddy into her home five years ago she admits she didn’t quite know what had hit her.Sleepless nights, toilet training and constantly worrying whether she was doing things right led her to having the ‘puppy blues.’But she also had a lightbulb moment - if she was feeling like this then surely others were too - and she created a solution - the K9Nation app.It started in 2017 as a rough and ready website and app that she bootstrapped bit by bit while working for a

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32:39

How to create content to connect with new pet owners

Your pet business, Your way ·

2020/11/26

Thanks to the Coronavirus health crisis there are more new pet owners in every town, city and village across the UK.Everywhere you go, you can’t move for pandemic puppies.Animal charities now have huge waiting lists for adoptions.And if you’re a pet business owner this is good news - because the new pet parents will need to use your services.Whether that’s dog walks in the day when they return to work, or even while working from home when owners need to concentrate on Zoom, or cat visits, they need

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57:53

Jade Statt from StreetVet on their mission to help...

Your pet business, Your way ·

2020/11/20

Jade from StreetVet is the first guest in my new Change Maker series, set up to shine a light on people doing extraordinary things to help animals.Jade co-founded StreetVet along with another vet, Sam Joseph in 2016.StreetVet is a charity delivering free care for the homeless and their pets on the streets of London and cities across the UK.It started with two vets and a backpack back in 2016, and is now run by an army of over 650 vets and nurses in 16 locations.In this podcast, I talk to Jade about

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49:25

Carla Finzel's mission for every pet to access a...

Your pet business, Your way ·

2020/11/20

Carla Finzel is a district vet nurse who is pioneering a revolutionary service allowing pets to receive the medical care they need in their own homes.It's no longer just humans who can benefit from expert medical care at home when it's needed.Carla is my second guest in my new Change Maker series, which I've created to shine a light on people doing extraordinary things to help animals.In this podcast, I talk to Carla about how it all started and the future of this innovative lifeline for pets and

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28:32

Using case studies to raise the profile of your pet...

Your pet business, Your way ·

2020/11/19

If you’re looking to raise the profile of your pet business one really easy way is to put yourself forward as a case study.Case studies share their real life experiences of all kinds of things, from setting up a business in lockdown to having a pet that weighs more than you!My membership clients and people in my free Facebook group have had huge PR wins from being case studies in national newspapers and magazines and pet publications.And you can use case studies in your own pet business marketing

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26:38

How to create content for your pet business if you're...

Your pet business, Your way ·

2020/11/12

How do you feel when it comes to writing about your pet business?Do youworry that you sound bossy, or that you’re boasting, or bigging yourself up too much?When you start a business of your own, writing about what it is that you do or the product you create can be overwhelming.Lots of us may not have written regularly since school, never mind put stuff out in the public domain.But when we start as business owners, we have to consistently create content for the many different communication channels;

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