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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

13:16

Making pricing easier - Mini Episode

The Floral CEO ·

2023/12/22

Have you ever found yourself in a client consultation, bombarded with questions about the cost of each floral element? Let's talk about the art and science behind pricing your floral arrangements."Understanding the ExpectationsClient Expectations: Exploring the common challenge of clients expecting instant pricing without understanding the complexity behind it.Math and Science of Pricing: Highlighting the need for a systematic approach, emphasizing the importance of having a floral

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32:51

5 ways to level up as the Floral CEO in your business

The Floral CEO ·

2023/12/20

Segment 1: Foundation and AuditKey Points:Reflecting on personal journey to becoming a floral CEO.The importance of foundational understanding and auditing business practices.Some of our past episodes are centered around auditing.Segment 2: Evaluating Expenses and Time ManagementKey Points:Emphasizing the significance of auditing expenses for informed decision-making.Examining subscriptions and technologies in the business.Tips on evaluating time spent on daily orders and maximizing

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17:18

Overcoming pricing objections - Mini Episode

The Floral CEO ·

2023/12/15

Jen has advice on how to confidently handle pricing objections in the floral business. This episode covers pricing transparency, practical ways to educate customers on costs associated with floral arrangements and bouquets, tips for communicating value, and methods to handle potential clients seeking cheaper alternatives. Jen stresses the significance of not undervaluing your work and maintaining your cost standards, without losing professionalism in discussions with clients.00:00

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17:40

One way to manage your crazy to do list and start to...

The Floral CEO ·

2023/12/13

In this episode of the Floral Hustle podcast, host Jen talks about her secret weapon for managing her personal life, floral business, and podcast: Trello. She attributes her ability to accomplish multiple tasks while managing various aspects of her life to Trello. The software offers flexibility and she discusses how it helps her to manage tasks more efficiently - with 'boards' and 'cards'. Jen also provides guidance on creating workflows for different projects like website redesign, idea

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17:56

All the juicy details on my new florist mastermind!

The Floral CEO ·

2023/12/11

Welcome to a special mini episode of The Floral Hustle podcast! In this episode, Jeni shares all the juicy details about her upcoming florist mastermind. She addresses common questions about masterminds and explains the unique benefits of this florist-specific program. From the structure of the mastermind meetings to the type of support and learning provided, Jeni covers it all. If you've been curious about joining a mastermind or want to know what's in store for this exclusive program,

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12:48

Easy Installation Pricing

The Floral CEO ·

2023/12/08

Jeni here, and welcome to another episode of the Floral Hustle Podcast. I'm excited to dive into mini episode 55 where we'll be discussing the ins and outs of pricing floral installations and making it super easy.Key Points Discussed:Simplifying Installation Pricing:Discover how I've simplified the often overwhelming task of pricing installations to make it more creative and fulfilling.Utilizing Square Footage:Learn the step-by-step process of pricing installations per square foot, making

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30:37

3 things that helped me scale my business in 2023

The Floral CEO ·

2023/12/06

On this week's episode, I want to talk about the three things that really helped grow my business in 2023, and will continue to grow my business in 2024. And it's a lot simpler than most people think. Over time I have let go of so many things in my business that I felt in the long run were holding me back were keeping me small because I was they bogged down in the weeds of working in my business instead of on my business. When you're in the weeds, you don't have time to think bigger, you

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12:29

5 ways to be a more sustainable florist

The Floral CEO ·

2023/12/01

Welcome flower friends to another episode of the Floral Hustle Podcast!This week's mini-episode focuses on the hot topic of sustainability in floristry.Jen shares personal experiences and the impact of unsustainable practices on florists' health.Segment 1: The Need for Sustainability:Discussion on the growing importance of sustainability in the floral industry.Mention of strange weather patterns and personal experiences with environmental changes.Reflection on the negative effects of

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24:29

Strategies to grow your side hustle and quit your day...

The Floral CEO ·

2023/11/29

Hey, flower friends! 🌸 Welcome back to another episode of the Floral Hustle Podcast. I'm Jen, and today we're diving into a topic close to my heart: navigating the strategy of growing your floral business while still working that day job grind. Yep, I've been there for a solid decade in corporate before fully embracing my floral passion.Overcoming Challenges:🌿 Flower Pickup Woes: Getting flowers while holding down a day job can be tricky, but it's doable. Consider flexible options like

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12:14

Do you need new friends?

The Floral CEO ·

2023/11/24

In this mini episode we are talking about the sensitive nature of friendships. Not only friendships can feel heavy when they are not in alignment but family dynamics are even more complicated. Stepping into friendships that are giving and that serve the next level of you is so critical.Listen in as we talk about navigating family dynamics, difficult friendships and what it feels to outgrow others.Want to be supported by bad ass individuals like yourself join the Floral Hustle Facebook

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14:43

3 ways to start taking action to get paid in 2024

The Floral CEO ·

2023/11/22

Are you struggling with paying yourself or being able to pay yourself and being able to have the ability to hire on additional help during a busy wedding week?Often florists especially when they are newer are so excited to book a job but in the end after paying wholesalers, taxes, insurance and any help you have may have had you might be wondering how am I going to pay myself now with the leftovers.Walk though three things you can start now to start getting on track to really pay yourself

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8:33

The one mantra you should have in your business

The Floral CEO ·

2023/11/17

What if your business was easy? What if everything you did felt like you had the business of you dreams? How would that feel?That mantra is what would it look like if this was easy? What if things in your business were easier. When you operate your business from ease you get to choose everything. As the CEO you have the right to run the business how you want to.

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41:45

What is a mastermind and is it for me?

The Floral CEO ·

2023/11/15

As someone who has invested a lot in personal development a mastermind is something that I has been something that has been a huge roll in my financial and mental growth. Surrounding myself with people who are at a similar spot in business being led by a person who has done the things that I wanted to do helped short cut my business to make things happen.Defining a mastermind- . A mastermind group is a gathering of like-minded people who meet up frequently in small groups to support,

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13:22

Strategies to deal with bad product

The Floral CEO ·

2023/11/10

Strategies for bad product often easier said than done. Bad product can also be a frustrating situation.Steps to take to deal with bad product.Know the wholesaler/vendors policy for replacements, bad product and credits.Unpack things right away.Have the proper tools and clean your tools.Have the correct processing floral food/fydrator.Document problems right away.If it is boxes/farm specific issues- photograph the labels if your wholesaler requires it.

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23:30

5 productivity tips to end the year strong

The Floral CEO ·

2023/11/08

Focus on revenue producing activitiesPlan your week- Sunday night prepSilence notificationsScheduling activities-Understanding when you are most productive

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8:30

How to gain 100 followers in one week!

The Floral CEO ·

2023/11/03

Follow this simple strategy for growing relevant followers for your social media. If you want to grow your business you need to have relevant followers. Engaging with industry professionals on social and having a strategy to capitalize your growth is important. Authentic engagement will help foster relationships that matter.

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12:52

5 things to book a wedding this week

The Floral CEO ·

2023/11/01

Follow up on past estimates or inquires.Evergreen social media graphic- stating availability.Post an offer on socialLaunch an a la carte flowers programReach out to planners

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13:50

How to Launch an À La Carte Flowers Program - Mini...

The Floral CEO ·

2023/10/27

Even if you're in the thick of wedding season à la carte is a great opportunity for you to have something to talk about on social media and an easy way to respond to the very common question of what your pricing look like, as well as an easy, accessible way that people can do business with you that is all exclusively either on your webpage or you have a brochure that they can just pick from and order that item.

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18:24

Business Basics- Are you doing them?

The Floral CEO ·

2023/10/25

This week is about business basics. Are you cutting corners when it comes to running and operating your business? These can be very expensive mistakes that cause a lot of stress, anxiety, and even disappointment and challenges that are unneeded.Let's go over some of those things and explain how easy it could be for you to remedy that!

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16:30

My Inquiry Process - Start to Finish Mini Episode

The Floral CEO ·

2023/10/20

In this episode we share my start to finish process of my inquiry process. Nothing crazy- just simple steps to connect with your customer. In this process I gain all the information to make sure this is a wedding I want to do and starts to build confidence with my client that I am the right choice. Pair that will a strong visual proposal that sells and you have a strong possibility you are doing that wedding.

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308 results

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