PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.

business marketing

All Episodes

26:57

Why People Hate Your Podcast

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/11/30

Back with another episode that answers the question, "What turns you off from a podcast?" This is important info and, fortunately, there are easy fixes for everything I mention. Want to make sure you don't miss future episodes in this series? Subscribe to the podcast here. This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any

29:15

The "Secret" Episode (Big Podcast Insider Issue 103)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/11/22

This is the audio companion to Issue 103 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: All Secrets are Based in Grief or Pleasure How to Put Your Podcast (and Life) on "Easy Mode" Analyze Your Microphone Setup for

20:02

Booking Podcast Guests via Publicists – A...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/11/18

Fact: If you have a somewhat popular podcast, you will be approached by publicists trying to book guests on it. Also a fact ... It's easy to get on a "publicist sucker list" and have pay-for-bookings publicists dump low-level guests that they can't place elsewhere on you. So you need to get good at saying "No." In this episode, I talk about the good that can happen when working with a competant publicist to create good episodes for your podcast and give you advice for getting both the guests and

23:41

Podcast Guest Checklist (Big Podcast Insider Issue 102)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/11/12

This is the audio companion to Issue 102 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Stick With the Plan How to Join the Twitter Alternative Mastodon Podcast Interview Checklist – A Guide for Guests Want to Be a

19:17

Make Poor-Quality Audio Sound Good (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/11/08

This is the audio companion to Issue 101 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Guitar vs. Podcasting – Part 2 Your Audience Wants Empathy – How to Get It Right! More Podcast Episode Downloads Make

20:08

This is Issue 100! So What?! (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/11/04

This is the audio companion to Issue 100 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: This is Issue 100! So what?! How to Create a Podcast Personality A Podcast Superpower Doing This Will Grow Your Podcast Robot

36:38

How Podcast Promos Are Made – A Behind-The-Scenes Look

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/26

Fact: You will get more listeners for your podcast by doing promos for every episode. In this episode, I give you a simple "template" to record great promos as well as share behind-the-scenes footage of what recording these promos looks like in real life. This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when

17:08

Podcast Emergency!! What Now? (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/23

This is the audio companion to Issue 99 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Guitar vs. Podcasting Grow Your Podcast with this Marketing Swipe File Podcast Emergency!! Now what?! Is There an Ideal Podcast

37:24

Podcast Branding Strategies w/ Mark Des Cotes

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/21

Mark Des Cotes is a graphic designer and founder of Podcast Branding. What makes some podcast cover art stand out while other podcast cover art is ignored? That's the topic of this episode. I talk with Mark about: Using photos on your podcast artwork – yes or no? Choosing the right font for your podcast artwork How important is color? Designing podcast art for small screens (and large ones) The pros and cons of using an artwork "marketplace" like Fiverr Links to Things We Talk About: Big

23:55

Your Podcast on NPR (Big Podcast Insider Issue 98)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/15

This is the audio companion to Issue 98 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: "That's Not a Podcast!" (and other things old guys say) How to Get Your Work on NPR Will Changing the Color of Your Podcast Art

32:44

Reality Show Opportunities for Your Podcast (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/14

This is the audio companion to Issue 97 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Never Shop for Food When You're Hungry Let's lift up young podcasters! Reality Television – Good for Your Podcasting Career? 7

14:24

How to Boost Audience and Guest Rapport

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/08

I've been spending a lot of time on podcast turnoffs and how to fix them over the last few episodes. This episode is a continuation of that series that shows you how to take a common "turnoff" and make a few changes to it, so you become connected with both your guests and listeners. It's an easy fix that will get you big (and positive) results. NEXT UP: The audio version of this issue of Big Podcast Insider. Subscribe to the podcast to make sure you don't miss it. This episode is brought to

17:36

Why People Skip Your Podcast

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/06

Back with another episode that answers the question, "What turns you off from a podcast?" This is important info and, fortunately, there are easy fixes for everything I mention. Want to make sure you don't miss future episodes in this series? Subscribe to the podcast here. Links to Things I Talk About: Podchaser This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it

24:28

If Krusty the Clown had a podcast ... (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/10/04

This is the audio companion to Issue 96 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: If Krusty the Clown had a podcast ... International Podcast Day A secret to audience growth ... Meetings vs. Podcast Interviews

21:07

Podcast Bro Culture (and Other Listener Turnoffs)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/09/29

Getting people to listen to your podcast is hard enough, but keeping them as listeners is arguably harder. Podchaser asked their followers, "What turns you off from a podcast?" In this episode, I talk about some of the replies and how to work around common podcasting issues that listeners find repelling. Links to Things I Talk About: Podchaser This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality

26:45

The Podcast Practice Room (Big Podcast Insider Issue 95)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/09/28

This is the audio companion to Issue 95 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: The Podcast Practice Room How to Easily Batch Social Media Videos (and Other Content) Audacity 3.2 is Here (...and it's still

49:59

Podcast Mentorship and Better Interviews w/ Joe Ferraro

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/09/21

What makes some podcast interviews stand out? Why do you want to keep listening to some hosts, even when their guests aren't that great? How can you bring the best out of your guests? These are the kinds of questions I think about all the time. So I brought in a guy who thinks about these things just as much as I do to discuss the opportunity podcasters have every time we sit across from a guest. I talk with Joe about: Reverse Mentorship How to get better at something Learning from books (or

19:19

What Rush Limbaugh Knew About Growing a Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/09/19

This is the audio companion to Issue 94 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Like, Know, Trust = 75% How to Get Booked on Podcasts Audacity 3.2 is Coming! Oops! Shouldn't Have Hit Publish! Find Influencers:

21:55

When is a Podcast Ready to Launch? (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2022/09/14

This is the audio companion to Issue 93 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: When is a Podcast Ready to Launch? Google's “Helpful Content” Algorithm = Helpful for Quality Podcasts A $400 Mic Stand for $60?

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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