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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Do you find that the traditional methods for book publishing aren"t working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a

arts books

All Episodes

17:54

Episode 146: How do I design a great book cover?

A People"s Guide to Publishing ·

2022/02/24

One of our first ten episodes remains one of our most popular, about the fundamentals of designing a book cover. Fans of the program have routinely continued asking for more information about clarification about covers, so we thought that we'd give you the sequel: about making your cover great!

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13:36

Episode 145: What books have inspired you?

A People"s Guide to Publishing ·

2022/02/17

For every publisher, their motivation arrived because of a pivotal work discovered at an earlier age. We all know the magical, transformative nature of a good book! So this week, we take a look at what those were, why they were so influential, and how we channel that into our work today!

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12:35

Episode 144: What's involved in opening a warehouse?

A People"s Guide to Publishing ·

2022/02/10

A year ago, this week, we opened an additional book warehouse in Cleveland, OH (not so coincidentally, this is also where Microcosm was founded). Wow! What an adventure. From turning on the electricity to occupancy permits to setting up sales tax exposure in a new state, we learned a lot. And we've laid it all out here!

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6:20

Episode 143: Will an isbn help me get into stores?

A People"s Guide to Publishing ·

2022/02/03

This question is remarkably common: someone publishes something and stores don't flock to put it on their shelves. What do you need? This week on the pod, we figure out which is the cart and which is the horse and what sequence of events can put your books into stores!

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10:46

Episode 142: How does a book publisher manage growth?

A People"s Guide to Publishing ·

2022/01/27

One of the most exciting aspects of being a publisher is watching it grow. A little at first but compared to two or five years ago, it can often be a lot. How do you measure this? How do you keep up? What if it stops? All this and more!

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10:00

Episode 141: How Should a Publisher Experiment?

A People"s Guide to Publishing ·

2022/01/20

2021 was a year where the old tricks didn't work. But what are the new tricks? How do we find and choose the ones that are right for us? This week on the pod, we take a deep dive into experimentation and how its best implemented!

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7:37

Episode 140: Why Have I Never Heard of that Publisher?

A People"s Guide to Publishing ·

2022/01/13

One of the most confusing aspects of publishing is the branding. With hundreds of thousands of active publishing companies in the world, we constantly run into confusion about who is big, who is small, who is independent, who is corporately controlled, and why you have never even heard of this publisher before. Largely, this is because branding is done to the industry, rather than to the public. This week on the pod, we take that apart and put it back together!

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8:39

Episode 139: What do you do if publisher pays you but...

A People"s Guide to Publishing ·

2022/01/06

Here is a a funny reader question that happens sometimes: your publisher pays you an advance but then cancels your book. Why? What do you do? What can you do? What should you do?

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11:26

Episode 138: How Will Publishing Change in the Next...

A People"s Guide to Publishing ·

2021/12/31

Reader question this week is asking us to predict how the changes we've seen over the past year will take hold over the next five years and what that will mean for publishers. How should publishers prepare for this? How should publishers pivot? What can we do to set ourselves up for success?

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10:54

Episode 137: Why do publishers make shirts, buttons,...

A People"s Guide to Publishing ·

2021/12/23

Why do publishers make stickers, magnets, shirts, patches, buttons, and the like? What is gained? Where does this get you? This week on the pod, we jabber on about how we have leveraged these items to get our books into new and unlikely places!

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11:32

Episode 136: How do I sell translations, foreign...

A People"s Guide to Publishing ·

2021/12/23

For many publishers, the bulk of income can come from licensing deals: the same book translated to Japanese, as an audiobook, or even a videogame or interactive version. An 80% share in Dark Horse Comics was sold to a videogame developer, for example. This week we look at these deals, how to do them, and why they are so important.

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12:03

Episode 136: What forms your publishing point of view?

A People"s Guide to Publishing ·

2021/12/23

Generally unbeknownst to each us, we have a set of experiences that form how we see the world. These experiences form what we see as acceptable, unacceptable, normal, and marginal thoughts, ideas, values, and actions. For example, one person only wears Armani suits while another only wears second hand clothes. This point of view accepts our publishing, as it informs what kind of books appear interesting or relevant to us.

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18:47

Episode 135: How do publishers think about free speech?

A People"s Guide to Publishing ·

2021/12/02

Publishing news has been brewing over a story of a protest resignation from a board member from the American Booksellers Association (ABA) over "old" vs "new" definitions of "free speech." Personally, we hate that "free speech" has been codified to mean "hurtful speech," but this week we tackle these thorny issues and more!

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9:25

Episode 134: What does Follett selling Baker & Taylor...

A People"s Guide to Publishing ·

2021/11/25

The book industry was shocked in April of 2016 when Baker & Taylor was purchased by their primary competitor in the library sales market, Follett. So imagine the surprise when they sold them off five years later. What does this mean?

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30:16

Episode 133: The Future of Publishing with Bookshop.org

A People"s Guide to Publishing ·

2021/11/19

For this week's episode of the People's Guide to Publishing podcast, Joe and Elly are interviewing (live!) Sarah High from Bookshop, the new online book retailer that is pointing the way to successful online bookselling that supports independent bookstores as well as authors and publishers. We'll talk about bookselling during the pandemic, the future of books, and positive ways to make connections between books and tech.Find out more about the podcast here:

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52:36

Episode 132: What does the Failed Penguin Random...

A People"s Guide to Publishing ·

2021/11/11

Last week, the U.S. Federal Government sued to prevent Penguin Random House from purchasing one of their biggest competitors, Simon & Schuster. This is a stark change in federal policy after years of happily allowing Hachette, HarperCollins, and others to acquire their biggest competitors. As well, as six years ago when Penguin and Random House merged themselves. What does it mean?

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7:54

Episode 131: Why is U.S. Printing in Style Again?

A People"s Guide to Publishing ·

2021/11/04

After decades of U.S. manufacturing disinvestment coinciding with decades of rapid production investment in China, book publishers have largely moved to printing in China. So why have we seen a return to domestic printing this year? Spoiler alert: One Big Five publisher recently cited 18 week delays for reprints from China. This means that for smaller publishers, this delay is MUCH longer.

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13:03

Episode 130: Why isn't cheap labor working anymore?

A People"s Guide to Publishing ·

2021/10/28

The past year has been plagued with U.S. labor shortages. Publishers can't get a break. But neither can workers. Conditions haven't markedly improved in decades and publishers and distributors are having huge troubles with warehouse staffing, leading to weeks of fulfillment delays. We take a look at why the same systems are no longer working and what can be done about it!

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16:03

Episode 127: Should I work with a traditional...

A People"s Guide to Publishing ·

2021/10/21

Because of Amazon's relentless marketing campaign, one of the most common questions is "What can a publisher actually offer that self-publishing cannot?" so this week on the pod, we tackle the considerations, pros and cons of a publisher or self-publishing as well as other things to consider.

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18:19

Episode 129: What did we learn at the Pacific...

A People"s Guide to Publishing ·

2021/10/14

We just returned from the Pacific Northwest Booksellers Association show (PNBA), the first in-person trade show in nearly two years! So this week on the pod, we talk about what we observed, what we learned, and what it will likely all mean in the long term, as publishing continues to evolve from COVID!

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345 results

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