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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

58:25

TikTok might have just bought a Virtual Reality company?

Webcology ·

2021/08/26

Rumour has it TikTok might have just bought a Virtual Reality company – Robert Scoble FB Tease The metaverse is quickly gentrifying from a virtually real place to a very real place. I think people really need to think about this space. UK, as part of Brexit to do away with many EU privacy laws, including the laws covering use of cookies. The plan is to create a more flexible data environment with less bureaucracy and very probably less

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59:41

Core Update Recovery and Google Spam Update still...

Webcology ·

2021/08/19

Core Update Recovery – How do you know you’re on the right track?https://www.seroundtable.com/google-core-update-quality-changes-track-31940.htmlKeep Rollin’ Rollin’ Rollin’ Rollin’ – Google Spam Update still rolling out after three weekshttps://www.seroundtable.com/google-link-spam-update-still-rolling-out-31948.htmlGoogle using H1 tag to form title tagshttps://www.seroundtable.com/google-header-tags-vs-title-tag-snippet-change-is-not-related-to-passaging-ranking-31954.htmlWrite content to cover

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57:00

Google’s new Work at Work or Lose at Home Pay Scale

Webcology ·

2021/08/12

Maximize Discover results with the Max Image Preview tag.https://www.searchenginejournal.com/increase-google-traffic-with-max-image-preview-tag/416123/Explaining Google’s new Work at Work or Lose at Home Pay Scale Planshttps://finance.yahoo.com/news/pay-cut-google-employees-home-100348715.htmlIn which Google gives three options on audit plans for Core Web Vitals. (First they say it’s a thing and they say it’s not such a thing and then they say it’s much more than that and then they say... . I think

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56:06

Google Says If You Remove A Part Of Your Site, The...

Webcology ·

2021/08/05

Google: If You Remove A Part Of Your Site, The Site Will Rank Differentlyhttps://www.seroundtable.com/remove-part-of-site-google-seo-31854.htmlUser Queries Help Google Determine What To Show In Knowledge Panelshttps://www.seroundtable.com/queries-google-knowledge-panels-31869.htmlMake Every feature Binary: A 135B parameter sparse neural network for massively improved search

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53:03

How Google compiles results by having elements of...

Webcology ·

2021/07/30

Webcology – July 29, 2021 We have another sad announcement to start the show with this week. Erik Stafford, the witty and well loved Creative Director at aimClear passed away last night. He had a heart attack two months short of his 48th birthday. If you grew up in Chicago in the 80s and 90s, you might have known him as the guerilla street artist, GEAR. Eric was a frequent writer and conference speaker. He was a father of two children and passed way too young. Erik D. Stafford, rest in peace, you’re

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57:33

Google’s three strikes and you’re out ad policy

Webcology ·

2021/07/23

SEO Bob Gladstein – died last Friday at age 57. https://www.seroundtable.com/bob-gladstein-rip-31788.htmlBob was one of the originals. He’s one of the guys who taught second gen superstars like Aaron Wall and Rand Fishkin. He was QWERTY in the early community spaces like Jill Whalen’s High Rankings Forums or the IHelpYou community. On Twitter he was @bubba_ji. His employer, Overdrive Interactive suggested honouring Bob with donations to the Mass SPCA in his name: @MspcaAngell – a renowned leader in

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55:54

July 2021 Google Core Update is over

Webcology ·

2021/07/16

July 2021 Core Update is overhttps://www.searchenginejournal.com/google-july-2021-core-algorithm-update/413204/seroundtable.com/google-local-core-update-31739.htmlYandex SEO Comradhttps://www.searchenginejournal.com/yandex-seo-guide/252885/Google hit by fine by French Governmenthttps://www.searchenginejournal.com/google-fined-e500-million-for-french-news-negotiation-breach/413436/News Corp Website set up as reaction to Google./Facebook deal in Aus.

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56:51

Brand SERP optimisation and knowledge panel...

Webcology ·

2021/07/01

Brand SERP optimisation and knowledge panel management with Jason BarnardThis is a day of reflection and contemplation in Canada. Please take care wishing us a "happy Canada Day". Many Canadians are thinking about the buried history of cultural genocide and ethnic cleansing that made Canada. This month Canadians have been reminded of the tens of thousands of children of First Nations who died in residential schools run by religious orders after being stolen from their parents and families in

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58:26

Google puts all its policies on one page

Webcology ·

2021/06/24

Google puts all its policies on one page.https://www.seroundtable.com/google-search-content-policies-31648.html (list of all it covers)https://support.google.com/websearch/answer/10622781Spam Updates – Spam Algo update ran yesterday, another scheduled for next month.https://www.seroundtable.com/google-search-spam-algorithm-update-june-23rd-31649.htmlAlgo Updates don’t affect direct traffichttps://www.seroundtable.com/google-search-algorithm-updates-direct-traffic-impact-31647.htmlQuality takes time

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58:50

Google Page Experience update is slowly rolling out

Webcology ·

2021/06/17

Google Page Experience update is slowly rolling out. Will ratchet it up between now and end of August. https://developers.google.com/search/blog/2021/04/more-details-page-experienceJune 2021 Core Update v1 done. July 2021 Core Update V1.5 still to comeGoogle serves 48% of all ad traffic on “fake” news sites - researchers Lia Bozarth and Ceren Budak at the University of Michigan School of

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57:03

June 2021 Core Update and Google Search Central...

Webcology ·

2021/06/10

June 2021 Core Update:Lots of movement but this is a two part update so... Not really much to say.Google Search Central UnConference 2021https://www.seroundtable.com/google-search-central-unconference-31568.html•June 21st, 11amET•Application to attend is necessary, space is limitedSearch ain’t Stable Sunshinehttps://www.seroundtable.com/google-never-be-stability-in-search-31566.html“Here's a secret: there will never be stability, unless someone turns off the internet.” John Mueller, 2021 Google

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57:29

Crypto-ads are about to be allowed by Google

Webcology ·

2021/06/03

It’s almost the middle of the year! COVID is almost over in much of the developed world. A summer full of hope and opportunity is almost upon us and what does Google do? It hits us with a double whamy of a Core Update, the June/July 2021 Core Update.Thanks to Erika Varagouli (who has today’s coolest ever SEO name) SEMRush for naming Webcology the #1 podcast in a strong field to learn from. After who the hell knows how long of doing this show it is good to know we’re still relevant. Get ready for the

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57:04

Google says site owners can measure the quality of...

Webcology ·

2021/05/27

Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Mueller at Google I/Ohttps://www.seroundtable.com/google-crawling-half-of-the-urls-over-http-2-31444.htmlMUM – Big BERTa with a lot more input.Imagine if

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59:38

Half the URLs Google is now crawling are HTTP/2 which...

Webcology ·

2021/05/20

Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Mueller at Google I/Ohttps://www.seroundtable.com/google-crawling-half-of-the-urls-over-http-2-31444.htmlMUM – Big BERTa with a lot more input.Imagine if

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55:57

Google I/O 2021 Preview

Webcology ·

2021/05/13

Google I/O runs next Tuesday May 18 – Thursday May 20 – Open to everyonehttps://www.seroundtable.com/seo-related-sessions-at-google-i-o-31405.htmlhttps://events.google.com/io/?lng=enPreparing for page experience rankingImmersive storytelling on the webWhat's new in SearchAMA: Web Vitals Schema.org markup validator is livehttps://www.seroundtable.com/schema-org-markup-validator-now-live-31403.htmlGoogle Scooters – Dave and Mary got

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56:38

Trump Ban from Facebook Extended

Webcology ·

2021/05/06

Trump’s Ban from Facebook continues for at least six more months. Oversight committee asks Facebook to clarify rules in light of how easy it is to pass disinformation and ferment sedition on the platform. The perma-ban from Twitter is, according to Twitter, permanent. IP detection and content changes might not be penalizable. What was once seen a cloaking might now be up to the perceived intent of the webmasterhttps://www.seroundtable.com/ip-content-change-google-penalty-31371.htmlWe’ll say this

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53:44

Canada’s Bill C10 Described As a Full Blown Assault...

Webcology ·

2021/04/29

Canada’s Bill C10 described as a full blown assault on free expression online. What started as a way to ensure Canadian content continued to be shown on Canadian screens has turned into a hybrid monster that has grown bigger than the government grasps. Canada’s government intends to regulate all digital content that emulates broadcast so if it moves or speaks online, the government will have say over its existence online.

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55:59

User Generated Reviews, Trust Seals and New Page...

Webcology ·

2021/04/22

User Generated Reviews ,Trust Seals and New Page Experience Report in Search ConsoleUser Generated Reviews will likely not fare well. Expert reviews are where it’s at.https://www.seroundtable.com/user-generate-content-products-reviews-google-31261.htmlTrust Seals and marks are not good to EAThttps://www.seroundtable.com/google-trust-seals-e-a-t-31270.htmlDo you need to optimize your entire site for a page to rank well?https://www.seroundtable.com/one-page-whole-site-google-seo-31271.htmlNew Page

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56:20

Google Research Paper Reveals a Shortcoming in Search...

Webcology ·

2021/04/15

Google Research Paper Reveals a Shortcoming in Search | Wix and WordPress WarToronto COVID UpdateRoger Monti’s piece in SEJGoogle Research Paper Reveals a Shortcoming in Searchhttps://www.searchenginejournal.com/long-form-question-answering/402519/Kim Kraus Berg is Back! Usabilityhttps://www.searchenginejournal.com/accessibility-search-human-experience-design/401983/?ver=401983X2Wix and WordPress Warhttps://www.searchenginejournal.com/wix-and-wordpress-tensions/402358/Matt Mullenweg – Developer of

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53:16

Google Search Console adds RegEx and other Data Filters

Webcology ·

2021/04/08

Google Search Console adds RegEx and other Data Filtershttps://www.seroundtable.com/google-search-console-gains-regular-expressions-more-data-filters-31219.htmlRegular Expressions – RegEx (aka: Reginald Xavier)https://www.seroundtable.com/staging-sites-authenticated-user-passwords-block-google-31209.htmlUse a form of user-name / psw authentication as a wall between the web and your staging server.Yahoo Answers Shutting Downhttps://www.seroundtable.com/yahoo-answers-shutting-down-31208.htmlWe up and

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827 results

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