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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

01:03:38

From the Vault: Back to the Basics of Pinterest with...

Boutique Chat ·

2023/09/22

Now every Friday, I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is Pinterest marketing expert Kate Ahl of Simple Pin Media. Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for

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37:43

Retail Science and Systemization with Amy DeFauw,...

Boutique Chat ·

2023/09/19

I am so excited to be joined this week by my friend Amy DeFauw, who is a multi-state multi-storeowner and has a wealth of experience as the CEO of Katsch Boutique. Today we’re talking all about retail art vs retail science — retail art being the love of the product, customers and marketing as opposed to retail science, i.e. the numbers, inventory management, financing and metrics. And we dive into what it takes to make the retail science side of your business come to life, allowing those numbers

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25:17

From the Vault: Top 5 Tips for New Boutique Owners

Boutique Chat ·

2023/09/15

Now every Friday, I’m re-releasing one of my favorite episodes from seasons past to revisit the stories of our early guests and the business advice and practices they share! This week I chose a Season 1 episode that answers one of the questions I most often get asked: What tips would you offer a brand-new boutique owner? Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right. While the boutique industry is

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20:00

HV Anniversary Special! Why to Shop and What's New on...

Boutique Chat ·

2023/09/12

This week marks another big celebration for us at The Hub — the first anniversary of Hubventory! For those of you who aren't familiar with it already, Hubventory is our very own wholesale marketplace, built by The Boutique Hub for the boutique industry. In developing HV, our team spent months and months getting feedback from both boutique owners and wholesalers to create a true grass-roots platform to best serve you and your business. I am so proud of how far Hubventory has come in just one year

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40:46

The Hardship that Fueled My Fire and Future of The Hub

Boutique Chat ·

2023/09/05

This is a super personal episode for me. This week as we wrap up our 10th Anniversary Series, I wanted to chat about not only the origins and evolution of The Hub but also my journey as an entrepreneur, and I’m sharing a story that I haven’t shared until recently or with many people. I learned some huge lessons early on about imposter syndrome and finding strength in adversity. I put my trust in the wrong business partner and almost lost my company, along with my confidence in myself and my vision

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38:22

Finding Traction and Fostering Growth in a Niche...

Boutique Chat ·

2023/08/29

Ang Castelli is another boutique owner celebrating a 10th anniversary this year. She’s also a longtime Hub member and her boutique is unlike any other at The Hub — it caters exclusively to boys and boy moms! When pregnant with her first son back in 2010 and trying to prep his closet, Ang thought, “Why are there no clothes for little boys and why are the children’s clothing stores so dominated by girl's apparel?” Three years and two sons later, she’d become an expert on boy brands and shopping

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37:59

New Face and Features of CommentSold with CEO Gautam...

Boutique Chat ·

2023/08/22

You’re most likely familiar with CommentSold, but you may not know what the platform’s been up to lately with new CEO + tech executive and investor Gautam Goswami at the wheel. And it’s A LOT. Gautam (GG) talks about the transformational changes he’s implemented since joining the executive team, as well as what’s coming up next at CommentSold — including a new multi-source that provides a deeper level of creativity and interaction, advanced e-commerce websites with automated video content, a

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37:53

How to Analyze and Elevate Your Business with Megan...

Boutique Chat ·

2023/08/15

I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub! Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift brand to a comprehensive boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online. She joins the show to talk about analyzing your business and making the big changes necessary

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11:20

Fourth Quarter Planning and Our Fourth Annual Pink...

Boutique Chat ·

2023/08/08

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New Orleans alone teamed up to participate. So, today I am sharing everything you need to know about

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43:32

Mastering The Mega Boutique with Leslie Hall, The...

Boutique Chat ·

2023/08/01

Are you curious about what it takes to build a "mega boutique"? In today's episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie's brand is a shining example of the term "mega boutique," a concept that's been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years. Listen as we dive deep into the intricacies of Leslie's business model, discuss the powerful brand recognition she's fostered,

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35:03

Navigating Change with Grace with Lindsay Heyneman,...

Boutique Chat ·

2023/07/25

Are you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I’m thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners. Listen in as Lindsay shares her journey of building a thriving online community, including

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53:09

Building a Size-Inclusive Boutique with Jessica...

Boutique Chat ·

2023/07/18

Get ready for an important conversation that no apparel boutique owner who carries extended and plus sizes will want to miss. Our guest today is Jessica Throneburg, the founder and COO of Little Details Boutique. Not only is she a long-time friend of mine, but she's also a valued member of The Boutique Hub community, and she joins the show today to share the highs and lows of building a fully size-inclusive boutique. Get comfortable and listen in as Jessica shares her approach to handling challenges

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44:55

10th Anniversary Series: 10 Lessons Learned...

Boutique Chat ·

2023/07/11

Today I'm kicking off The Boutique Hub's 10th Anniversary Series! We at The Hub are celebrating our 10th anniversary all month long and as part of the celebrations, I’m bringing you a very special 10-episode series on the podcast featuring boutique owners who’ve also been in business now for 10 years. These industry veterans are joining me for the 10th Anniversary Series to talk about the good, the bad and the ugly of retail. They share their success stories, the hurdles they’ve faced, and offer

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59:17

So Far in Season 5: Highlights and Takeaways

Boutique Chat ·

2023/07/05

We have a very special episode for you this holiday week! We’ve rounded up five of our top moments and lessons learned so far in Season 5. Enjoy these highlights from some of our favorite episodes of 2023 and join us next week when we are launching The Boutique Hub 10th Anniversary Series, celebrating The Hub’s anniversary and spotlighting guests with 10+ years in the boutique business. Hear from Anthony and Amy Ekren of Inherit Clothing Co. about their successful e-commerce business, working

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16:13

Tips for Tackling the J Months

Boutique Chat ·

2023/06/27

Everyone has what we like to call J Months, months of the year that are slower than others. Whether or not yours are the traditional J Months — January, June and July — we all know what it’s like to struggle through slow seasons. But there’s still opportunity there. We just have to change how we chase business and operate through the slow months for our businesses to sustain and thrive. So, I’m recording solo today to offer you a few tips for making the most of the J Months. Takeaways from this

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35:47

Creative Marketing Strategies and Breaking Into...

Boutique Chat ·

2023/06/20

My guest this week is someone I admire as a businesswoman and big thinker, who not only continues to grow her boutique business in Nashville but has also launched her own wholesale brand. Marla Skipper is the founder and owner of SVM Boutique and Nash Grey Wholesale, and today she’s joining me on the podcast to share all of the lessons she’s learned throughout the last decade. We talk strategies for attracting and retaining both local customers and tourists, brand events and pop-ups, digital

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44:35

Current Trends in Home & Gift with Angela Schmook,...

Boutique Chat ·

2023/06/13

If you've been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. Since the pandemic, we have been on a fast track to see a lot more crossover between these two boutique segments. In this episode, I'm excited to dive into this growing trend with Angela Schmook, VP of Sales and Marketing at Road Runners LLC, a company that supports numerous wholesale brands in every category from home decor to jewelry

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33:17

Lessons Learned In The First Year of Business with...

Boutique Chat ·

2023/06/06

Calling all brand new business owners! This week’s episode is just for you. Pam Colon is the owner and founder of Muted Closet, and we’re diving into the lessons she has learned being in the thick of new business ownership in just the first year. Get comfortable and listen in as we dive deep into what it has been like for Pam starting her business, how she has grown it organically through word of mouth and popup events, and how she leveraged collaborations with other brands. We also talk about how

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48:13

The Pursuit of Happiness: Prioritizing Mental...

Boutique Chat ·

2023/05/30

Are you racing towards the ‘next big thing’ or finding genuine joy in your journey? Sara Durcholz is the founder and visionary behind JO+CO, and she has an amazing story, from starting her business to expanding to multiple storefronts—and realizing the need for a completely different direction in her life and making the leap to find true fulfillment. Get comfortable and listen in as Sara shares candidly about her initial venture into the boutique business, diving into the ups and downs of her early

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39:39

Building Connections and Giving Back Through Your...

Boutique Chat ·

2023/05/23

This is such a special episode with such a special person — Sydney Petersen, founder of Bizzy’s Boutique, Bizzy Izzy’s Wholesale and the Love Izzy Project. Sydney truly inspires me, not only as a business owner but also as someone who spreads joy and hope to others. Get ready to have your heart strings pulled (especially all you mommas)! Sydney named her business after her daughter Isabelle (Izzy) who was born with a rare genetic disorder and, as a result, had a prolonged stay in the NICU.

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471 results

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