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PODCAST

The HaltingWinter Podcast

Seth Winterhalter

The HaltingWinter Podcast offers insights and strategies for city managers and municipal leaders to transform their leadership, energize their teams, and revitalize their municipalities. Hosted by Seth Winterhalter, President of HaltingWinter Municipal Solutions, we explore innovative approaches to balance personal well-being with professional growth while cultivating a vibrant workplace culture. Discover how to lead with purpose, navigate complex challenges, and deliver exceptional results for

government management

All Episodes

28:20

81: The Power of Proactivity: Shifting from...

The HaltingWinter Podcast ·

2023/05/01

Are you tired of having a plan for your week but the moment you get to work on Monday morning all those plans fly out the window as you’re forced to put on your firefighting gear to put out the infernos of everyone else’s problems? Do you feel the frustration of not having the time to work on the things you know will grow your business because all of your time is going toward keeping things afloat? Today, on the HaltingWinter Podcast we're talking about "The Power of Proactivity: Strategies to Help

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20:08

80: From Tired to Thriving: Transforming Your Work...

The HaltingWinter Podcast ·

2023/04/28

If your business has multiple employees, making sure you have a healthy and thriving workplace culture is paramount to growth and success. Today, on The HaltingWinter Podcast we're taking the 12th and final step in our 12-step journey to launch or grow your small businesses, which is creating a culture that people crave to be a part of. If you need help creating the plan and implementing the strategy to grow your business and double your revenue, join our Small Business Flight School launching

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20:23

79: Hiring Right: The Ultimate Guide to Building a...

The HaltingWinter Podcast ·

2023/04/26

Who you hire as a small business owner is critical to your success and growth. Get hiring wrong and you'll take more than two steps backward. Get it right and it will be a catapult to growth and an increase in revenue. Today, on The HaltingWinter Podcast we're taking the eleventh step in our 12-step journey to launch or grow your small businesses, which is creating the best practices to help you hire right the first time. If you need help creating the plan and implementing the strategy to grow

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24:13

78: Mastering Your Money: Creating a Budget that...

The HaltingWinter Podcast ·

2023/04/24

Are you a small business owner who is losing sleep over how your cash flow is managed? Are you avoiding paying your taxes because your books are a hot mess and you're afraid of how much it will cost for a bookkeeper to sort out your chaos? Today, on The HaltingWinter Podcast we're taking the tenth step in our 12-step journey to launch or grow our small businesses, which is creating a budget tool to track your income and expenses that will help you take the stress out of your day-to-day and help you

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04:36

What is Small Business Flight School?

The HaltingWinter Podcast ·

2023/04/23

Here's a quick podcast explaining who would benefit most from participating in the Small Business Flight School program that launches in May 2023. If you are a business owner or high-level leader in your organization, fill out the quick interest form at the link below and the HaltingWinter team will reach out to set up a call to see if Flight School would be the right program to help you grow your business, double your revenue, and maximize your life. More info here:

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15:40

77: The Bottom Line: Maximizing Cash Flow for Small...

The HaltingWinter Podcast ·

2023/04/21

Are you a small business owner who is losing sleep over how your cash flow is managed? Are you avoiding paying your taxes because your books are a hot mess and you're afraid of how much it's going to cost for a bookkeeper to sort out your chaos? Today, on The HaltingWinter Podcast we're taking the ninth step in our 12-step journey to launch or grow our small businesses, which is setting up the right bank accounts to keep you in the black and out of jail. Stop mixing personal and business expenses

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21:56

76: Small Steps, Big Goals: How Waypoints Help...

The HaltingWinter Podcast ·

2023/04/19

Do you ever feel like you have no idea what actions to take on a daily or weekly basis to grow your business? Do you struggle to know what actions to prioritize as the most important to grow your revenue? Today, on The HaltingWinter Podcast we're taking the eighth step in our 12-step journey to launch or grow our small businesses, which is creating waypoints that guide us toward the destination laid out in our mission statement. Once you have created a mission statement with clear objectives to

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17:51

75: The Power of Clarity: Why a Mission Statement is...

The HaltingWinter Podcast ·

2023/04/17

Leading a small business toward growth and success comes down to answering one, specific question: "Where are you going?" Today, on The HaltingWinter Podcast we're taking the seventh step in our 12-step journey to launch or grow our small businesses, which is creating a clear mission statement. This is not a grandiose, sometime in the lifetime of your business mission but a mission built on reachable objectives that give clarity to where you are going in the year ahead and what actions must be taken

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22:03

74: Words That Work (Knowing When to Speak & What to...

The HaltingWinter Podcast ·

2023/04/14

The art of closing more sales is first, to master active listening and second, to know when to speak and what to say. Today, on The HaltingWinter Podcast we're taking the sixth step in our 12-step journey to launch or grow our small businesses, which is honing in our sales strategy by knowing precisely when to speak and what to say to our customers in order to close more sales and get them on the path to a more fulfilled life by using our products and services. If you need help dialing in your

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17:23

73: The Power of Active Listening (The #1 Key to...

The HaltingWinter Podcast ·

2023/04/12

Do you have an awesome product or deliver an amazing service and have your marketing message dialed in and people asking about your business but it seems like you aren't closing near enough sales? Is your sales strategy the weak part of your small business? If so, today's the podcast episode for you to tune-up your plane and get you back up in the air, closing more sales and serving more customers. Today, on The HaltingWinter Podcast we're taking the fifth step in our 12-step journey to launch or

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27:37

72: Cutting Through the Noise (A Winning Marketing...

The HaltingWinter Podcast ·

2023/04/10

Once you dial in who your target audience is, you need to captivate their attention by cutting through the noise and distractions with a compelling message. Today, on The HaltingWinter Podcast, we're taking the fourth step in our 12-step journey to launch or grow your small businesses, which is discovering your ideal customer's problem and how your product or service solves it explicitly. If you need help dialing in your marketing strategy and growing your business, check out our Small Business

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16:11

71: Unlock the Power of Your Ideal Customer: How to...

The HaltingWinter Podcast ·

2023/04/07

How well do you know your target audience? Do you know where they shop for clothes, groceries, or household goods? Do you know what music they listen to, what they listen to on the way to work, or where they work? The more you know your ideal customer, the more you unlock the power of captivating their attention and compelling them to take action to purchase your products or services. Today, on The HaltingWinter Podcast we're taking the third step in our 12-step journey to launch or grow our small

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12:43

70: From Idea to Profit: How to Launch Successful...

The HaltingWinter Podcast ·

2023/04/05

If you’re considering starting a small business, today's podcast covers the first step you should take in order to have a viable business that can cash flow and grow but even if you've been in business for more than a decade, this is also the first step you should take when considering creating and launching a new product or service to your portfolio. In the last episode, we asked if our current products were profitable. Now we need to ask, “is our product line or services missing anything that

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21:53

69: Profitable Products: Insider Tips for Small...

The HaltingWinter Podcast ·

2023/04/03

Every business starts with a product or a service but every business ends (goes out of business) because that product becomes no longer profitable enough to cover expenses. This month, we're doing a 12-part podcast series on the 12 steps needed to launch, grow, and scale your business so whether you've been in business for a decade and are trying to reach the next level of growth or you're just starting the process of thinking through how to launch a successful small business, this is the podcast

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24:15

68: Sales Strategies for Small Business Success -...

The HaltingWinter Podcast ·

2023/03/31

This episode is the final of a three-part series on sales strategies for small business owners who want to find more success in closing more sales. If you dial in these three primary components of your sales strategy, you'll close more sales and have happier clients who in turn purchase more and promote for you. Today on the HaltingWinter Podcast, Seth Winterhalter looks at the third and final thing to do in order to master your sales strategy and that is to focus on creating captivating and

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19:00

67: Sales Strategies for Small Business Success -...

The HaltingWinter Podcast ·

2023/03/29

This episode is the second of a three-part series on sales strategies for small business owners who want to find more success in closing more sales. If you dial in these three primary components of your sales strategy, you'll close more sales and have happier clients who in turn purchase more and promote for you. Today on the HaltingWinter Podcast, Seth Winterhalter looks at the second thing to do in order to master your sales strategy and that is to create a compelling lead generator. A simple lead

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15:48

66: Sales Strategies for Small Business Success -...

The HaltingWinter Podcast ·

2023/03/27

This episode is the first of a three-part series on sales strategies for small business owners who want to find more success in closing more sales. If you dial in these three primary components of your sales strategy, you'll close more sales and have happier clients who in turn purchase more and promote for you. Today on the HaltingWinter Podcast, Seth Winterhalter looks at the first thing to do in order to master your sales strategy and that is to focus on building strong relationships. It doesn't

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16:06

65: Marketing Mastery for Small Business Owners -...

The HaltingWinter Podcast ·

2023/03/24

This episode is the final of a three-part series on marketing mastery for small business owners. If you dial in these three primary components of your marketing, you'll have a sales funnel filled with audience members who are perfect fits for your products and services. Today on the HaltingWinter Podcast, Seth Winterhalter looks at the third and final thing to do in order to master your marketing and that is to dial in your advertisements. There are five important things to consider when making ads

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16:06

64: Marketing Mastery for Small Business Owners -...

The HaltingWinter Podcast ·

2023/03/22

This episode is the second of a three-part series on marketing mastery for small business owners. If you dial in these three primary components of your marketing, you'll have a sales funnel filled with audience members who are perfect fits for your products and services. Today on the HaltingWinter Podcast, Seth Winterhalter looks at the second thing to dial in to master your marketing and that is to create an effective lead generator. This is the most cost-effective way to capture attention and

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20:18

63: Marketing Mastery for Small Business Owners -...

The HaltingWinter Podcast ·

2023/03/20

This episode is the first of a three-part series on marketing mastery for small business owners. If you dial in these three primary components of your marketing, you'll have a sales funnel filled with audience members who are perfect fits for your products and services. Today on the HaltingWinter Podcast, Seth Winterhalter looks at the first thing to do in order to master your marketing and that is dial in your audience. While most small businesses want to serve everyone your marketing will only

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