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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

35:24

304: How To Build An Email List Alongside Your Online...

Selling the Couch ·

2022/03/10

Today’s session features a coaching call about how to build an email list simultaneously with an online course. You’ve probably heard that social media is the best option for building an email list, but is it? There are pros and cons to consider. Join us as we discuss this topic that is relevant to many people. I hope it’s helpful for you!Our Featured Guest for today’s coaching call:Tami Zak, AMFTTami Zak was part of our first beta group for Online Course School last fall. Her practice is based in

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36:01

303: 3 Ways To Protect Your Personal Information Online

Selling the Couch ·

2022/03/03

This session covers an important topic in today’s world. I had an unsettling experience personally with the issue of privacy regarding my personal information. It has been a big, bad mess all the way around that has taken a lot of time and effort to straighten out. I’ve become a big believer in the importance of knowledge and awareness about online security. As being in the online world becomes the norm for practitioners and business owners, how can we protect our personal information? Join us for

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22:03

302: Why I Spent $4K On Studio Lighting For My Home...

Selling the Couch ·

2022/02/24

Today’s session is a solo episode in which I share details about why I have made the $4K investment in studio lighting for my home office since 2019. This session is prompted by a Twitter feed that has gone viral about this subject. You can check it out on Twitter and see lots of pictures of my lighting gear, including before and after examples that really show the improvements. Even though this gear can be pricey, you can follow my tips, start small, and add quality equipment over time to take your

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35:48

301: Balancing Fatherhood and Entrepreneurship

Selling the Couch ·

2022/02/17

Today’s topic is one of great interest to me because of my journey through life. It can be difficult and very challenging to balance fatherhood and entrepreneurship in a way that feels like you are giving your best to both roles. Maybe you find yourself in a similar situation. Join me for today’s conversation to learn more!Our Featured Guest:Ryan SpenceRyan Spence is a father of two, a former corporate lawyer turned entrepreneur, and a life coach who helps others show up as their best selves to live

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30:02

300: Charging Premium Prices For Your Online Course...

Selling the Couch ·

2022/02/10

Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more!Our Featured Guest for today’s coaching call:Nikki Sewell, LCSWNikki Sewell was part of our beta group for Online Course School’s eight-week

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19:10

299: Tips To Build Your Email List: Lessons From 300...

Selling the Couch ·

2022/02/03

If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what works–and what doesn’t. We are fortunate that the STC newsletter has a much higher “open rate” than the 20% average, which can be attributed to what I have discovered along the way. Join me as I go solo today to share my insights that you can put into practice right now. You’ll Learn:● Why your mindset should be to make recipients excited to

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27:21

298: 10 Lessons Learned from a Successful...

Selling the Couch ·

2022/01/27

Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if a CBC is in your future, don’t miss this episode.You’ll Learn:● How I launched my first online course, The Healthcasters, in 2015, even though I felt like an inadequate novice● How Online Course School launched in late 2021, with 16 workshops for nine colleagues in the beta cohort group● Ten lessons learned from my CBC launch:○ Get your beta

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39:28

297: 3 Tips To Significantly "Wow" Your Telehealth...

Selling the Couch ·

2022/01/20

Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conversation to learn how to take your videos to the next level by building a dream home studio.Our Featured

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35:44

296: Where Should I Focus My Online Course Marketing?

Selling the Couch ·

2022/01/13

One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses.Our Featured Guest for today’s coaching callHeather McKenzie, LCMHCSHeather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that

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31:48

295: Avoid These 3 Mistakes The Average Investor Makes

Selling the Couch ·

2022/01/06

I’m excited to begin a new year and a new season with you! While we were on the holiday break, STC hit a huge milestone of 1.2 million downloads, which is unbelievable to me. I’m so grateful for the success of STC and being able to offer this resource. Today’s show focuses on one of my favorite topics, which is personal finance. Investing can be overwhelming and very confusing. Join us to learn how anyone can approach investing with knowledge and confidence.Our Featured Guest:Andy GuptaAndy Gupta

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29:52

ENCORE: 3 Tips on Creating A Membership Site

Selling the Couch ·

2021/12/30

Today’s solo episode topic may be one you’ve thought a lot about, or it may be something that hasn’t crossed your mind. We are discussing the ins and outs of creating a membership site, something that comes up frequently in discussions in the STC Facebook community. It’s something I’ve been trying to figure out over the past 13 months.We are talking about what goes into creating a membership site, how to launch it, how to create it, and more. I’m sharing the lessons I’ve learned along the way, and I

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30:13

ENCORE: How Much Is "Enough" In Our Business?

Selling the Couch ·

2021/12/23

When it comes to your business, how much is ENOUGH? How do you even know what enough is? These are questions we can all use some clarity about, along with evaluating the success of our business.Today’s show is a solo episode and the last one before I take the month of August off for a time of self-care and refreshment before returning with new shows in September. I’ve begun doing this a few times each year and have seen great benefit in the downtime. This particular break has added meaning, as we

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24:10

ENCORE: 5 Subtle Ways I Stay Productive Daily: Melvin...

Selling the Couch ·

2021/12/16

What techniques have you found that help you stay on task each day? Maybe you have some tried and true habits, or maybe you recognize the need to put in place a little more structure. Either way, there is inspiration waiting for you in today’s show!Solo episodes are always fun for me because I love getting to share with you what I’m learning. Today’s topic is about the habits I’ve incorporated to maximize my productivity on a week-to-week basis. For many of us, our self-worth is measured by how much

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41:49

ENCORE: A Deep Dive into Setting Fees That Ensure...

Selling the Couch ·

2021/12/09

Today’s topic is one that puzzles many clinicians and leaves us feeling uncomfortable. We’ve approached setting fees on past episodes, but today we are diving deeper into setting fees that ensure our profitability. How do we make sure our business is growing, thriving, and allowing for future expansion? Join us as we learn more with today’s guest.Reina Lombardi is an art therapist based in Florida. She has a wealth of experience and knowledge about debt, building a business, and setting fees. Reina

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46:14

ENCORE: Website SEO And Why It Is Important To...

Selling the Couch ·

2021/12/02

Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most beautifully designed website on the planet, but it won’t help your practice if it doesn’t attract people. If you’re confused about trying to navigate the world of SEO, then this is the show you don’t want to miss!Dr. Maelisa Hall is a licensed psychologist and digital marketing expert. She’s here to break down the intimidating world of SEO with

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33:44

ENCORE: Creating a Sound Social Media Policy While...

Selling the Couch ·

2021/11/25

As a clinician, do you have a social media policy? Is it something you’ve ever considered? If not, then this show may open your eyes to this topic. How can we as clinicians create a sound social media policy while navigating the intersection of our personal and professional lives?Dr. Keely Kolmes is a psychologist, speaker, consultant, writer, researcher, and innovator in San Francisco and Oakland, CA. Dr. Keely’s work covers many areas, but the development of a social media policy is one specific

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33:45

ENCORE: Signs That Private Practice Is Not For...

Selling the Couch ·

2021/11/17

Since STC usually focuses on aspects of the journey into private practice, today’s show is different. We are talking to someone who decided to take her skill set in another direction and move away from private practice. A traditional talk-therapy practice isn’t for everyone, and there are other therapeutic healing modalities that can be fulfilling and meaningful. Join us to learn more!Hayley Hansen is a body-centered healer based in Phoenix, Arizona. She was a Licensed Professional Counselor who

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42:57

ENCORE: Blogging As A Way To Build Your Practice And...

Selling the Couch ·

2021/11/11

We are tackling another topic relevant to the pandemic crisis. This particular time is a good chance to think about private practice in different ways than ever before. If you’ve ever considered blogging as a way to build your practice and expand your reach to your ideal clients, then this is the show for you.Lauren Hahn is a licensed mental health counselor in Orlando, Florida. She has built a successful private practice through blogging. In this episode, Lauran shares the process that she’s gone

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49:46

ENCORE: The Process Of Launching a Membership Site To...

Selling the Couch ·

2021/11/04

During times like these, it’s essential to think outside the box, but every decision has business and financial implications. One way to survive the pandemic shutdown is to pull back from one-on-one work and create income streams that aren’t dependent on being there in person. If you’re curious to know more, then join us for this episode.Jackie Flynn teaches therapists how to integrate EMDR Therapy and Play Therapy techniques, and she is launching a membership site this year. In this episode, Jackie

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32:07

294: 5 Business Lessons Learned In 2021

Selling the Couch ·

2021/10/28

This is the last podcast episode for this year as I take some extra time off to refresh, recharge, and get new episodes ready for 2022. In this solo episode, I’m reflecting and sharing the top five business lessons I have learned this year and what I’ll be focusing on for the upcoming year. You’ll Learn:● How I was intentional about taking an indefinite sabbatical from clinical work to focus fully on STC (See Episode 210 for the full story.)● Why humbling realizations came to me about the

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397 results

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