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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

33:53

Hamish McKenzie explains why Substack won't be...

Mumbrellacast ·

2021/07/26

New Zealand-hailing Hamish McKenzie co-founded Substack with the goal of helping journalists get paid for writing newsletters. McKenzie worked as a journalist in New Zealand, Hong Kong and the US, and is now based in LA. McKenzie - who has also worked for Tesla, and is the author of ‘Insane Mode’ about the arrival of the battery revolution - joins Mumbrella’s Tim Burrowes to chat about his departure from journalism and eventually creating Substack. Substack is only 4 years old, but is already being

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46:28

All things Seven as David Leckie passes and Tokyo...

Mumbrellacast ·

2021/07/22

Australian television legend David John Leckie died this week at aged 70, with his family revealing the former Seven West Media (SWM) passed away after suffering a long illness. Leckie is widely credited with turning around Seven’s fortunes in the 2000s. Before joining Seven, Leckie led rival network Nine from 1990 to 2001. So what will his legacy be for television, and the media industry more widely? PwC has released the 20th edition latest Australian Entertainment and Media Outlook, looking back

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38:26

Brent Hill’s new Tourism Fiji gig, that ‘Old Mate’ ad...

Mumbrellacast ·

2021/07/19

South Australian Tourism Commission (SATC) executive director of marketing, Brent Hill, was recently announced chief executive officer of Tourism Fiji. Before he joins Fiji’s National Tourism Office, where he will replace former CEO Matt Stoeckel, he joins Mumbrella’s head of content Damian Francis to reflect on his time at the SATC, dealing with being in a tourism role in the age of coronavirus, as well as what he’s looking forward to in his new role. One of the campaigns Hill is best known for

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44:02

Does the Australian Government need a CMO?

Mumbrellacast ·

2021/07/15

This week the Australian Government released two COVID-19 vaccine campaigns aimed at increasing the rates of vaccination in Australia. The primary campaign, created by BMF, urged Australians to ‘arm yourself’ against COVID-19. Another featured a young woman in hospital suffering from COVID and was first rolled out in Sydney where cases are high and lockdowns have been extended. The team analyses both campaigns, and asks: does the government need a chief marketing office (CMO)? Nine announced on

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35:51

Siimon Reynolds on returning to Australia and vaccine...

Mumbrellacast ·

2021/07/12

Siimon Reynolds became an industry personality for being the creative brains behind the 1987 ‘Grim Reaper’ advertising campaign, which warned the public of the growing threat of HIV and AIDS. He later went on to co-found Photon Group, now Enero (which owns BMF, the agency responsible for the Federal Government’s vaccine campaign), and recently returned to Australia after several years in the US. Reynolds, who is now the director of Accelerator, which has since rebranded as DPR&Co, recently joined

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47:33

Are ratings the radio industry’s greatest confidence...

Mumbrellacast ·

2021/07/08

This week’s radio ratings saw an historic result in Sydney, with KIIS FM’s Kyle and Jackie O taking the title of the #1 breakfast show, breaking a 17-year streak held by 2GB’s Alan Jones and more recently, Ben Fordham. So what does the result mean for the media and marketing industry? The team dives into the latest GfK ratings survey, bringing perspectives from media buyers on all five metro markets, as we wonder: are the radio ratings really just one big confidence trick? QMS won Australia’s

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51:37

Tim Burrowes on his book Media Unmade and more than a...

Mumbrellacast ·

2021/07/05

This week’s long-form Mumbrellacast episode is something of a farewell, as departing founder and editor-at-large Tim Burrowes joins head of content Damian Francis to chat about his book, Media Unmade and spending more than a decade leading Mumbrella. Burrowes, who will leave the company he began in 2008 at month’s end, dives into the process of research and the extensive amount of interviews he conducted to create a patchwork of interlinked stories about the last decade in the media and marketing

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46:29

As sports broadcasting fragments, is there enough...

Mumbrellacast ·

2021/07/01

Stan Sport has added a third sport to its content slate, announcing a multi-year partnership with football’s Union of European Football Associations (UEFA) to broadcast the Champions League and associated competitions. The news follows several recent rights deals for different football competitions snapped up by streaming services, as the sport fragments further. So what does it mean for Stan Sport, and what are the implications for the wider sports broadcasting landscape in Australia? 2021 has

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36:45

Paul Cowan on the client-agency relationship

Mumbrellacast ·

2021/06/29

Paul Cowan, former leading ad-man in the UK, now turned client-agency consultant, joins the Mumbrellacast to talk about some of the mistakes still being made in the account relationship, and how to fix them. Over the course of the interview, Cowan touches on several chapters covered in his new book, 'Connecting with Clients', such as the optimism bias with which 'problem accounts' are viewed, as well as 'the forced relationship' which can be the cause of tension in the client-agency

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49:09

The indies vs network agencies debate heats up again

Mumbrellacast ·

2021/06/24

It’s been a big week of movements in the media and marketing industry, with some key departures across the board. Leo Burnett CEO Melinda Geertz has announced her departure, and she'll be replaced by recently installed Sydney CEO Emma Montgomery. Meanwhile, Nikki Warburton has left the CMO role at Audi. The team dissects these key moves and what they mean for the wider industry. With the Olympics now less than a month away, the Australian Olympic Committee launched a new campaign with M&C Saatchi

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28:29

How Amy Bradshaw plans to build VaynerMedia's...

Mumbrellacast ·

2021/06/21

VaynerMedia recently opened its doors in Australia under the watchful eye of business director Amy Bradshaw, who has been charged with getting Gary Vaynerchuk's marketing agency off the ground locally. Bradshaw has worked for VaynerMedia since 2017, in New York and London, and so her move to Australia presented a perfect opportunity to fulfill Vaynerchuk's previous assertions that it would only be a matter of time before the business was in operation here. In this chat with Mumbrella's Damian

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49:53

Seven and Ten lean into digital and forecast a big...

Mumbrellacast ·

2021/06/17

iSentia is set to be taken over by Access Intelligence, after 12 months of the falling share prices for the media monitoring company. Software-as-a-Service (SaaS) solutions provider Access Intelligence will acquire 100% of the share capital in Isentia it does not already own at a price of A$0.175 a share. The team breaks down what this means for both iSentia and Access Intelligence customers, and what the takeover means for iSentia CEO Ed Harrison. Seven West Media has released a trading update,

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47:49

Peter Sloterdyk on why brands must stop pandering to...

Mumbrellacast ·

2021/06/14

Marketers need to stop allowing their brands to pander to purpose, chief marketing and technology officer for Koala, Peter Sloterdyk, has told the Mumbrellacast. Speaking to Mumbrella’s head of content, Damian Francis during Pride Month, Sloterdyk delivered a strong opinion on the growing regularity of brands attaching themselves to causes, particularly when it is without the necessary thought required to do justice to the strategy. Sloterdyk spoke to Francis for the Mumbrellacast over 45 minutes

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42:01

Why on earth would you relaunch a magazine in a...

Mumbrellacast ·

2021/06/10

Game one of the 2021 State Of Origin series showed a significant recovery in audience when compared with 2020’s first clash, with 1.911 million viewers across metro markets, making it the top-rating program of the year to date. So how did the first clash of the series compare to ratings from previous years, what impact is 9Now having on audience numbers, and what do media buyers think about it all? This week Hearst Magazines International announced that Harper’s Bazaar will relaunch its iconic

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42:24

Why Matt Knapp left Dollar Shave Club and what’s next

Mumbrellacast ·

2021/06/07

Former Dollar Shave Club VP and executive creative, Matt Knapp, is the latest guest on Mumbrella’s new weekly standalone interview series, and joins Damian Francis this week for an extended chat. In it, Knapp chats about pulling the pin on his US adventure when COVID hit hard in April 2020, and how he came to the decision to move back to Australia a year earlier than planned. He speaks about a desire to do new things beyond “worrying about how to sell razors”, and how that drove him to spread his

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47:37

Radio ratings deliver a shake up in the Sydney market

Mumbrellacast ·

2021/06/03

The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast host Ben Fordham lost share too and now sits just above the ABC and KIIS 106.5's Kyle and Jackie O, who set their own personal best record share this book. Can Fordham hold on to #1 or will 2GB lose its grip on the position that Alan Jones held for almost two full decades? Interpublic Group has sold a majority of its stake in Australian creative

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61:50

Why Christian O'Connell's move to Australia was the...

Mumbrellacast ·

2021/05/31

Christian O'Connell was the host of a #1 national breakfast show in the UK before Australian Radio Network took a punt on bringing him to Melbourne's GOLD FM - a move that has paid dividends. In this chat with Mumbrella's Tim Burrowes, O'Connell goes behind the stories contained his new book 'No One Listens To Your Dad's Radio Show', to talk about the move itself, the impact on his family, and more.

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41:24

Why some companies pay less tax by earning more revenue

Mumbrellacast ·

2021/05/27

This week Facebook Australia has reported that its 2020 advertising revenue collected in Australia was $712.66 million, up $3.2 million on the prior year. Only $155.34 million is taxable, however, with that figure down from $167.1 million in 2019. So how is Facebook able to take in more revenue but pay less in tax? A near-two year saga around the rights to Australia’s premier football competition came to a close this week when ViacomCBS signed a five-year deal with the Australian Professional

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56:26

How global streaming platforms are thinking local

Mumbrellacast ·

2021/05/20

Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet. While the share price recovered slightly today, iSentia has had a tough time of it recently, having suffered a cyber attack in late 2020 which saw its financial revenue for the first half of the financial year suffer. So what does iSentia need to do to succeed, and is Ed Harrison the right person to lead the company forward? It was a week of

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41:51

The hidden cost of posting profits during a pandemic

Mumbrellacast ·

2021/05/13

The global pandemic had a significant impact on the Australian media and marketing industry, with many businesses forced to put staff on reduced hours and/or reduce pay on a temporary basis. Mumbrella was recently contacted by a group of “disheartened and angry” staff from Clemenger Group who voiced their frustrations at salary cuts, forced leave, and redundancies, particularly in light of the company going on to post a healthy profit for the 2020 calendar year. So should profit always the most

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380 results

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