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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

26:07

CRA's Joan Warner & GfK's Dr Morten Boyer detail the...

Mumbrellacast ·

2021/09/13

Commercial Radio Australia (CRA) announced this week that it will adopt a new, hybrid methodology when it comes to measuring radio audiences, with a reliance on paper diaries finally coming to an end. CRA has worked with ratings data provider GfK on a new Radio360 system, which will include a mix of listeners wearing an electronic watch meter, as well as e-diaries, with paper diaries to be slowly phased out. Live streaming data will also be integrated into the multimillion-dollar system from

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44:20

What the High Court's Facebook ruling means for...

Mumbrellacast ·

2021/09/09

This week the High Court of Australia ruled media outlets that run Facebook pages are the “publishers” of third-party comments on the platform, dismissing the second round of appeals from the publishers. So where does this leave the defamation case brought against News Corp and Fairfax (now Nine). Former Clemenger BBDO CEO, Nick Garret, has joined Deloitte Digital, teaming up with Matt Lawson and Adrian Mills as the third partner in Deloitte Creative. Today is R U OK? Day - a harm prevention

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53:43

Lockdowns and radio ratings, Virgin's vaccine push,...

Mumbrellacast ·

2021/09/02

The fifth GfK radio ratings survey dropped this week, delivering a significant boost for AM radio stations, particularly those in locked down cities where listener appetite for news has increased. But things might not be quite that simple. Virgin Australia was the latest airline to tap into a vaccine push in its new brand campaign, unveiled this week. So how does the campaign compare to last week's Qantas campaign, and we look at other new vaccine-based campaigns out now from Telstra and

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49:15

Mike Sneesby's first Nine financials, Qantas pushes...

Mumbrellacast ·

2021/08/26

The team breaks down Mike Sneesby's first financial year investor call and questions whether he is still enjoying confidence off the back of his good work as the boss of Stan, as well as why Nine's share prices fell immediately after the call. Ooh Media also revealed financial results this week, with Cathy O'Connor unveiling half-year results for the outdoor company that saw a 23% increase in revenue to $251.6 million. Those results were in line with the wider industry, so what does the back end of

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34:46

Thinkerbell’s Reid & Ferrier on combined media and...

Mumbrellacast ·

2021/08/24

After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke to Mumbrella's Calum Jaspan about being independent, the logic behind the full-service model, the "friends with benefits" relationship with PwC and more.

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45:16

Fin results for Seven, HT&E, SCA & more, Optus...

Mumbrellacast ·

2021/08/19

It's a financial reporting special this week on the Mumbrellacast. We break down results from media companies Seven West Media, Southern Cross Austereo, and Here There & Everywhere, as well as holding company Enero Group. This week Optus introduced a new content subscription and membership hub for customers, Optus SubHub. SubHub will complement the recently announced Optus Living Network, and The team discusses whether consumers will bite on SubHub and how much difference it will make for the

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45:50

Ant White departs H+W, Dan Monheit chats 'The...

Mumbrellacast ·

2021/08/12

Howatson + White co-founder Ant White is set to depart the agency he formed with Chris Howatson just six months after it launched. The team discusses what the implications of White's departure might be for the agency, including what it could mean for key clients. Are Media released its financial report for 2020 this week, showing that advertising revenue has declined but that revenue itself was up $35 million in total to reach $236 million. So how did the publisher manage to grow its revenue

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31:23

Beverley McGarvey & Jarrod Villani chat about...

Mumbrellacast ·

2021/08/09

ViacomCBS will launch its new streaming service Paramount+, this week on August 11. The platform will replace the existing 10 All Access, and represents a more serious attempt to compete with global and local entertainment streaming services than its predecessor. The company is led at a local level by chief content officer and executive vice president Beverley McGarvey, and chief operating and commercial officer and executive vice president. Jarrod Villani, who join a special episode of the

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49:26

Mike Wilson leaves Havas, IPG sells more agencies,...

Mumbrellacast ·

2021/08/05

Havas Media Group chair and founding CEO Mike Wilson will stand down at the end of the month. The team discusses what his departure means for the agency group, and whether it will impact future integration for Havas with its parent company, French entertainment giant, Vivendi. Weber Shandwick and Jack Morton Australia confirmed to Mumbrella this week that group managing director Helen Graney bought a majority stake in both agencies earlier this year. So why did the deal go under the radar, and

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44:38

KIIS FM's Ryan Jon on how brands stuff up influencer...

Mumbrellacast ·

2021/08/02

Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he's also a podcast host and producer, digital content creator, social media marketer, influencer and more. Joining the Mumbrellacast, Jon speaks about his current gig at KIIS in Melbourne and new brekky host Lauren Phillips, as well as his time on breakfast radio in Perth and the journey from regional radio to finally hitting the big time in a metro market. Since departing

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47:36

Aimee Buchanan takes the hot seat at GroupM, so...

Mumbrellacast ·

2021/07/29

WPP has confirmed that OMD Australia CEO, Aimee Buchanan, will be taking on the role of GroupM CEO, after the role was vacated by Mark Lollback. The team dives into what the move means for both Omnicom Group and WPP AUNZ, as well as what OMG’s options are to replace Buchanan after her successful run as chief executive. The supermarket wars are heating up again, as Woolworths and Coles take their tussle to more environmentally friendly battlegrounds. Both companies released new brand campaigns over

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33:53

Hamish McKenzie explains why Substack won't be...

Mumbrellacast ·

2021/07/26

New Zealand-hailing Hamish McKenzie co-founded Substack with the goal of helping journalists get paid for writing newsletters. McKenzie worked as a journalist in New Zealand, Hong Kong and the US, and is now based in LA. McKenzie - who has also worked for Tesla, and is the author of ‘Insane Mode’ about the arrival of the battery revolution - joins Mumbrella’s Tim Burrowes to chat about his departure from journalism and eventually creating Substack. Substack is only 4 years old, but is already being

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46:28

All things Seven as David Leckie passes and Tokyo...

Mumbrellacast ·

2021/07/22

Australian television legend David John Leckie died this week at aged 70, with his family revealing the former Seven West Media (SWM) passed away after suffering a long illness. Leckie is widely credited with turning around Seven’s fortunes in the 2000s. Before joining Seven, Leckie led rival network Nine from 1990 to 2001. So what will his legacy be for television, and the media industry more widely? PwC has released the 20th edition latest Australian Entertainment and Media Outlook, looking back

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38:26

Brent Hill’s new Tourism Fiji gig, that ‘Old Mate’ ad...

Mumbrellacast ·

2021/07/19

South Australian Tourism Commission (SATC) executive director of marketing, Brent Hill, was recently announced chief executive officer of Tourism Fiji. Before he joins Fiji’s National Tourism Office, where he will replace former CEO Matt Stoeckel, he joins Mumbrella’s head of content Damian Francis to reflect on his time at the SATC, dealing with being in a tourism role in the age of coronavirus, as well as what he’s looking forward to in his new role. One of the campaigns Hill is best known for

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44:02

Does the Australian Government need a CMO?

Mumbrellacast ·

2021/07/15

This week the Australian Government released two COVID-19 vaccine campaigns aimed at increasing the rates of vaccination in Australia. The primary campaign, created by BMF, urged Australians to ‘arm yourself’ against COVID-19. Another featured a young woman in hospital suffering from COVID and was first rolled out in Sydney where cases are high and lockdowns have been extended. The team analyses both campaigns, and asks: does the government need a chief marketing office (CMO)? Nine announced on

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35:51

Siimon Reynolds on returning to Australia and vaccine...

Mumbrellacast ·

2021/07/12

Siimon Reynolds became an industry personality for being the creative brains behind the 1987 ‘Grim Reaper’ advertising campaign, which warned the public of the growing threat of HIV and AIDS. He later went on to co-found Photon Group, now Enero (which owns BMF, the agency responsible for the Federal Government’s vaccine campaign), and recently returned to Australia after several years in the US. Reynolds, who is now the director of Accelerator, which has since rebranded as DPR&Co, recently joined

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47:33

Are ratings the radio industry’s greatest confidence...

Mumbrellacast ·

2021/07/08

This week’s radio ratings saw an historic result in Sydney, with KIIS FM’s Kyle and Jackie O taking the title of the #1 breakfast show, breaking a 17-year streak held by 2GB’s Alan Jones and more recently, Ben Fordham. So what does the result mean for the media and marketing industry? The team dives into the latest GfK ratings survey, bringing perspectives from media buyers on all five metro markets, as we wonder: are the radio ratings really just one big confidence trick? QMS won Australia’s

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51:37

Tim Burrowes on his book Media Unmade and more than a...

Mumbrellacast ·

2021/07/05

This week’s long-form Mumbrellacast episode is something of a farewell, as departing founder and editor-at-large Tim Burrowes joins head of content Damian Francis to chat about his book, Media Unmade and spending more than a decade leading Mumbrella. Burrowes, who will leave the company he began in 2008 at month’s end, dives into the process of research and the extensive amount of interviews he conducted to create a patchwork of interlinked stories about the last decade in the media and marketing

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46:29

As sports broadcasting fragments, is there enough...

Mumbrellacast ·

2021/07/01

Stan Sport has added a third sport to its content slate, announcing a multi-year partnership with football’s Union of European Football Associations (UEFA) to broadcast the Champions League and associated competitions. The news follows several recent rights deals for different football competitions snapped up by streaming services, as the sport fragments further. So what does it mean for Stan Sport, and what are the implications for the wider sports broadcasting landscape in Australia? 2021 has

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36:45

Paul Cowan on the client-agency relationship

Mumbrellacast ·

2021/06/29

Paul Cowan, former leading ad-man in the UK, now turned client-agency consultant, joins the Mumbrellacast to talk about some of the mistakes still being made in the account relationship, and how to fix them. Over the course of the interview, Cowan touches on several chapters covered in his new book, 'Connecting with Clients', such as the optimism bias with which 'problem accounts' are viewed, as well as 'the forced relationship' which can be the cause of tension in the client-agency

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