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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

36:08

097: Busting Through Challenges and Doubling Her...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/11/23

I’m so excited to have Katie Eney of The Literary Book Club back on the podcast. I invited her back so she could bring us up to date on the big things that have been happening in her subscription box businesses. Katie’s quarterly luxury box, The Literary Book Club, focuses on collectible editions of classic books and wrapped page-numbered gifts that accompany the books. She also sells one-time specialty boxes, especially for holidays like Christmas and Halloween. Katie provides a truly incredible

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26:06

096: Changing Direction and Niching Down Generates...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/11/16

I’m so excited to have Launch Your Box member Julie Harkin of the Pilot Wives Club on the podcast! Julie is an experienced, successful subscription box owner who decided to find out if something I say all the time is true, “The riches are in the niches.” Pilot Wives Club wasn’t Julie’s first subscription box. She had a tea towel subscription and 100 subscribers. The subscription was successful - her subscribers loved their towels (they are adorable!) and it was generating recurring revenue. But,

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18:47

095: Leveraging Email Marketing to Make the Most out...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/11/09

“More emails equals more sales!” - Sarah Williams We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost. We create different types of email content during the first three quarters of the year

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28:53

094: How I Generated $20k in Extra Revenue with a...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/11/02

Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business. Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely offer a Holiday Gift Box. And if you have an audience but haven’t launched your subscription box yet, you should also offer a Holiday Gift Box. Many

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38:05

093: Crushing It on Instagram with One Simple...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/10/26

“Record everything!” - Betsy Goodman I’m so excited to have Launch Your Box member Betsy Goodman of B Goods Lettering back on the podcast! Betsy was here just about a year ago when she was in the middle of launching her subscription box. A lot has changed since then and Betsy is here today to teach all of us - including me - about one simple thing she did to crush it on Instagram. Betsy started lettering in 2017. After attending a workshop and having her eyes opened to the possibilities of

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28:04

092: One Change Doubled Their Subscription Income...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/10/19

I’m so excited to have Launch Your Box member Jane Wild of Jane’s Agenda join me to share her subscription box journey and to talk about what she did to bust through when she hit a plateau with her subscription. Jane wasn’t always a subscription box owner or even an entrepreneur. In 2013, she found herself busier than ever with a demanding corporate job and a new baby. As Jane struggled to organize the different facets of her life, she was unable to find a planner that met her needs. She decided to

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43:02

091: 50% Subscription Growth with One Live Launch w/...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/10/12

I’m so excited to have Launch Your Box member Nicola Bird of The Floral Project join me all the way from the UK for today’s episode to share her subscription box journey and the story of her recent, wildly successful live launch. An entrepreneur for more than 20 years and a lifelong lover of flowers, Nicola started The Floral Project in order to bring cheer and connection during the pandemic to people who were alone and lonely. Her big vision for The Floral Project is a million posies of flowers

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17:57

090: Free Shipping vs Charging for Shipping

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/10/05

You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping? Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items you sell to absorb those shipping costs and protect your profit margins. In this episode, I go deep on all things shipping. The truth is, there’s no

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33:51

089: Managing Content Creation and Showing Up On...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/09/28

I’m so excited to have Dana Bowling of Show Up on Video join me today to talk about practical strategies to create content in a way that is doable and effective as well as ways to conquer feelings around showing up on video. Dana brings her background as a casting director and acting coach to her current business where she helps ambitious entrepreneurs learn how to own being the face of their businesses. Dana is a speaker, a coach, and a podcast host. Her podcast, Show Up on Video, helps motivate

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25:52

088: What a Mastermind Can Do for You and Your Business

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/09/21

Have you ever wondered what it would be like to sit around a table, geeking out about your business with other people who just “get it?” Have you dreamed of digging in and talking about the parts of being an entrepreneur that are hard? And the parts that are amazing? And all the in-between parts, too? It is incredibly valuable to spend time with like-minded people in person and get real - get personal even - about what it takes to keep growing as a business and as a business owner. In this episode,

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29:24

087: From Registered Nurse to Subscription Box Owner...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/09/14

“Hire the help.” - Tiffany Hill I’m so excited to have Launch Your Box member Tiffany Hill of Queen of My Castle Designs join me for today’s episode to share her journey from Registered Nurse to successful subscription box owner. A dedicated RN, Tiffany started painting door hangers as a hobby more than a decade ago. What started as something to satisfy her crafty side grew into a business that allowed her to work less hours as a nurse and spend more time at home with her husband and their three

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29:10

086: One Year Later - An Update from a Past Guest One...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/09/07

Launch Your Box member Amanda Stucky of Mandy Lynn Plans joined me for today’s episode to catch us up on what’s been happening since her last visit almost exactly one year ago. You might remember Amanda from episode 33 where we talked about audience building and the incredible response she had to her launch despite having a small audience of only 600 people. Amanda has gone from strength to strength over this past year and continues to grow. Amanda’s early success was due in no small part to her

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48:28

085: Build an Audience with a Niche Specific Podcast

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/08/31

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. My podcast editor, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of

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27:47

084: The Journey to 3200 Subscribers with Damon Oates...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/08/24

“Listen to your people.” - Damon Oates Damon Oates of DecoExchange joined me for today’s episode. Damon serves people who make and sell decorative wreaths, so his customers are themselves businesspeople. Damon started a subscription box several years ago and hated it. He found it to be incredibly stressful and had difficulty planning the boxes and getting the needed supplies each month. That was before he met me! LOL Damon’s first subscription had as many as 900 subscribers, but he had let it

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36:16

083: Supersizing Your Audience with Video Views Ads

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/08/17

“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley. My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video with some ad dollars is the fastest, most effective way to grow a great big, warm audience of people without spending a lot of money. Facebook and Instagram ads don’t work like they used to

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20:46

082: Generating Over $20K a Month with a Digital...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/08/10

“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club. Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through

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20:43

081: Running a Giveaway to Build Your List

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/08/03

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people. One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list! When you run a giveaway, follow four simple steps Determine your

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20:18

080: 30 Days to Launch

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/07/27

What if you were launching your subscription box in 30 days? Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now. Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audience and

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22:18

079: Give Yourself a Raise with a Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/07/20

What would an extra $1000 every month mean to you and your family? Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers. A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscription

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34:19

078: Is Your Business Recession Ready?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/07/13

In today’s episode, I’m talking about things you can do to make your subscription box business recession ready. While it’s not possible to “recession-proof” your business, it is possible to be recession ready. Now is not a time to panic. If we made it through a pandemic, we can make it through economic uncertainty. There are practical, actionable steps you can take to make managing this time less stressful. I walk you through seven of them in today’s episode. Get control of your inventory. It’s

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