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PODCAST

Revenue Builders

Force Management

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you

business entrepreneurship

All Episodes

00:09:15

The Power of Stories with Maury Rogow

Revenue Builders ·

2023/12/31

Join hosts John McMahon and John Kaplan on the Revenue Builders podcast as they delve into the art of storytelling in sales with Maury Rogow, CEO of Rip Media. Discover how storytelling shapes sales strategies, transforms brands, and influences purchasing decisions. Uncover the crucial role storytelling plays in building relationships, captivating audiences, and driving revenue.KEY TAKEAWAYS[00:01:10] The significance of storytelling in sales for both salespeople and executives.[00:01:27]

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00:03:14

Thank you to the Listeners!

Revenue Builders ·

2023/12/24

John McMahon and John Kaplan as they express gratitude to their dedicated audience while reflecting on the impactful moments of 2023. In this festive episode, the duo discusses the diverse array of esteemed guests, key takeaways, and listener engagement that shaped the Revenue Builders Podcast. From top-tier executives to specific sales strategies, the hosts invite feedback and suggestions for future episodes. They also share exciting plans for 2024 and offer a heartfelt holiday message to their

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00:10:24

Getting the Most out of Your Sales Teams with Mark...

Revenue Builders ·

2023/12/17

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, they engage in a dynamic discussion with Mark Thurmond, COO of Tenable, a veteran revenue builder. Mark shares insights on recruiting top talent using the concept of the "three H's" – head, heart, and hard work – emphasizing the significance of character attributes in addition to skills. The conversation delves into the crucial role of effective enablement in empowering sales teams and the necessity of removing

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00:48:30

Decoding Decision Criteria, Mastering Champions:...

Revenue Builders ·

2023/12/14

In this episode of the Revenue Builders Podcast hosted by John McMahon and John Kaplan, our special guest, Anne Gary, the Managing Director at Force Management, is back again to discuss the intricacies of decision criteria while mastering the role of champions in sales success. Delving into the depths of sales strategy, they explore defining decision criteria, aligning it with customer needs, and differentiating products effectively. John McMahon, John Kaplan, and Anne Gary navigate through the

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00:14:02

Providing Purpose to Your Teams with Cedric Pech

Revenue Builders ·

2023/12/11

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan they engage in a captivating conversation with Cedric Pech, the Chief Revenue Officer at MongoDB. Cedric shares insightful experiences and lessons learned in transitioning from a VP role to a CRO position, focusing on the challenges of managing global teams, fostering purpose-driven leadership, and creating a unified vision that motivates teams beyond just financial incentives. The discussion delves into the

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01:11:55

Driving Sales Productivity with JP Bolen

Revenue Builders ·

2023/12/07

JP Bolen is the VP of Global Sales at Rubrik. He has a wealth of experience in sales and sales leadership, having worked at various companies such as Wallace Computer, PTC, Primo, Blade Logic, BMC Software, Dynamic Ops, VMware, ClearSlide, MongoDB, and ThoughtSpot.In this episode, JP emphasizes the importance of sales enablement and the three types of training: onboarding, ongoing, and field training. He shares his experience in implementing a comprehensive onboarding program at Rubrik, which

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00:12:38

Selling to the CFO with Michael Cremen

Revenue Builders ·

2023/12/03

In this episode of The Revenue Builders Podcast, hosts John McMahon and John Kaplan dive deep into the critical role of the CFO in sales deals, especially in uncertain times. Michael Cremen joined us when he was the CSO of Elastic. The discussion revolves around the importance of understanding and addressing the CFO factor, failing fast, and asking the hard questions. The episode provides valuable insights for sales professionals on navigating financial implications, engaging champions effectively,

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01:04:11

Balancing Business and People in Leadership with...

Revenue Builders ·

2023/11/30

Harsha Jalihal is the Chief People Officer at MongoDB. She has a background in HR and has worked in various leadership roles at companies like Cognizant and Unilever.In this episode, Harsha emphasizes the importance of balancing the needs of the business with the needs of the employees. She discusses the role of different departments in driving business outcomes and highlights the significance of understanding human behavior and motivations. Harsha also emphasizes the role of trust in building

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00:14:55

Champions and a Bias for Action with Richard Rivera

Revenue Builders ·

2023/11/26

In this episode of The Revenue Builders Podcast, join hosts John McMahon and John Kaplan as they explore the multifaceted world of sales champions with veteran sales leader and author Richard Rivera. Discover the nuances of champion dynamics, including the often-overlooked aspect of bias for action. Rivera breaks down the four champion tendencies—Complacent, Teaser, Protector, and Transformer—revealing strategies to navigate each and ensure successful deals.KEY TAKEAWAYS[00:01:02] Understanding the

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00:09:52

Moving into the CRO Role with Kelly Connery

Revenue Builders ·

2023/11/19

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Kelly Connery delved into the nuances of transitioning into leadership roles, specifically focusing on the Chief Revenue Officer (CRO) position. Kelly shares invaluable insights from his extensive experience in various leadership positions, offering crucial advice on leadership, team alignment, and global perspectives crucial for success in the CRO role.KEY TAKEAWAYS[00:01:10] Transitioning to Leadership: Moving

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01:00:46

Leveraging Product-Led Sales for Growth with Alex Bilmes

Revenue Builders ·

2023/11/16

Join hosts John McMahon and John Kaplan in a profound exploration of Product-Led Growth (PLG) and its seamless integration with traditional sales strategies. Guest expert Alex Bilmes, CEO of Endgame, shares practical insights and strategies for revenue leaders aiming to leverage product data to supercharge their sales efforts. Discover how PLG, far from being a threat to sales, serves as a force multiplier when intelligently integrated. Gain valuable perspectives on aligning product signals with

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00:14:19

Scaling Sales at a Startup with Chris Reisig

Revenue Builders ·

2023/11/12

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Chris Reising, a five-time Chief Revenue Officer (CRO) with extensive experience in scaling sales at early-stage tech companies, shares invaluable insights into the challenges and strategies involved in scaling sales functions for startups. From finding product-market fit to hiring the right sales reps and understanding the importance of pain points, this conversation provides a comprehensive guide for

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01:09:18

Selling the Vision with Devdutt Yellurkar

Revenue Builders ·

2023/11/09

Devdutt Yellurkar is a managing partner at CRV and has a wealth of experience as a sales VP, CEO, and venture capitalist. He has worked with several successful startups and has a deep understanding of the sales process and building successful companies. Devdutt is also a co-founder of the VC fund named Propeller, which focuses on investing in companies that address climate change.In this conversation with John McMahon, Devdutt shares his insights on how his experience in sales has helped him as a

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00:15:37

Breaking Down the Traits of a Champion with Anne Gary

Revenue Builders ·

2023/11/05

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Anne Gary, Managing Director at Force Management, dive into the crucial topic of identifying and understanding champions in the sales process. They explore the differences between business champions and technical champions, the significance of the power chart, and the role of coaches. Discover how to distinguish between these key players, the indicators to look for when meeting potential champions, and the

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01:04:24

Focusing on the Fundamentals with Paul Ohls

Revenue Builders ·

2023/11/02

Paul Ohls is the Chief Revenue Officer at Sprinklr. He has had a successful career in sales leadership, working at companies like Aerotech, Ariba, NuScale, Zillent, Lattice Engines, Medallia, Fuse, tenfold, and now Sprinklr.In this conversation with John McMahon, Paul shares his insights on sales leadership and the importance of hiring the right people. He emphasizes the need for intelligent, driven, and coachable individuals who can ask insightful questions and think critically. Paul also discusses

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00:12:47

Key Points in Snowflake's Growth with CRO Chris Degnan

Revenue Builders ·

2023/10/29

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Snowflake's CRO Chris Degnan delves into the pivotal decisions and strategies that led Snowflake to its incredible growth. Chris shares insights into recognizing key moments and adapting to changing market dynamics. From selling to large enterprises to navigating the shift to the cloud, Chris provides valuable lessons on scaling a successful business.KEY TAKEAWAYS[00:00:53] The pivotal moment when Capital One

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00:48:34

Reducing Customer Churn with Pawan Deshpande

Revenue Builders ·

2023/10/26

Pawan Deshpande is a serial entrepreneur and angel investor, and a Head of Product & Growth at Linea. He has founded multiple successful companies, including Curata, a content marketing and analytics software company. Pawan has extensive experience in customer success and has implemented a critical care framework to improve customer retention and satisfaction.Pawan shares his experience with customer success and introduces the concept of critical care, a proactive approach to customer support. He

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00:17:15

The Passion a Founder Needs with Jim Baum

Revenue Builders ·

2023/10/22

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, growth executive Jim Baum, who has more than 25 years of experience in growing and managing cutting-edge tech businesses, shares his insights into what makes great leadership in the world of entrepreneurship and startup growth. The conversation delves into the significance of a leader's unwavering belief, perseverance, and the importance of market research. Jim's anecdotes and wisdom provide valuable lessons for

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01:02:32

The Art of Cold Calling with Leslie Venetz

Revenue Builders ·

2023/10/19

Leslie Venetz is a corporate sales trainer and sales-led GTM consultant. She has made over 100,000 cold calls, was a 3x Head of Sales & is now the Founder of Sales Team Builder. Leslie uses her expertise to help teams talk WITH their prospects instead of AT them. She is an active content Creator with over 60,000 followers. She has posted daily on LinkedIn for over 1000 days & is a LinkedIn Top Voice. Leslie was also the first B2B sales creator on TikTok posting under @‌SalesTipsTok. ‌Leslie

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00:12:56

Taking Ownership When Scaling Sales with Andy Byron

Revenue Builders ·

2023/10/15

In this episode, we dive deep into the world of sales leadership with veteran sales leader Andy Byron. We discussed critical aspects of sales scaling, including ideal customer profile alignment, pipeline metrics, and the cost of a bad hire. Andy shares invaluable insights on what it takes to build a successful sales organization and the common pitfalls to avoid. Whether you're a seasoned sales professional or an aspiring leader, this episode offers practical advice for achieving sustainable revenue

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309 results

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