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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

31:51

Discussing the Complexity of SaaS and Content with...

PR 360 ·

2022/01/05

In This Episode…We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss how to create great content for your SaaS company, how to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:34] Can you summarize your expertise?·[04:00] How can small marketing teams use content to market to their audience?·[06:23] Are there any types of tools you use?·[09:33] Is there a

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35:57

Discussing the Changes to Influencer Market with Fit...

PR 360 ·

2021/12/22

In This Episode…We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing.Show Notes·[00:52] Are you a coffee or tea drinker?·[01:38] Can you give a brief overview of your expertise?·[02:35] Are we going to see influencer marketing become more niched?·[04:11] So, influencers will use their own website more than

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32:44

Asking the Right Questions on Your Polls with Everest...

PR 360 ·

2021/12/15

In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry.Show Notes•[00:56] Are you a coffee or tea drinker?•[01:28] Can you summarize your expertise?•[02:42] How PR pros use data effectively?•[05:13] How do you get the most out of polling when people have a tendency to lie?•[07:59] Could you use Twitter Polls?•[09:39]

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17:08

Dive Deeper into Link Building and SEO with Fibre...

PR 360 ·

2021/12/08

In This Episode…We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR.Show Notes·[00:42] Are you a coffee or tea drinker?·[01:17] Can you give a brief overview about your expertise?·[02:24] How Digital PR changed since the pandemic?·[03:26] How important is SEO link building?·[04:22] What should you not do with link

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45:34

Understand What it Takes to be a Content Creator with...

PR 360 ·

2021/12/01

In This Episode…We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer.Show Notes·[01:46] Are you a coffee or tea drinker?·[03:15] Can you give a brief overview about your expertise?·[04:36] What does the photography industry look like right now?·[06:40] Should photographers switch back to

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29:50

How to Listen and Deliver those Cultural Moments with...

PR 360 ·

2021/11/24

In This Episode…We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.Show Notes·[01:01] Are you a coffee or tea drinker?·[02:45] Can you summarize your expertise?·[04:59] How did your team create these cultural moments?·[08:32] Did you use tools to listen to those touch points?·[10:50] Do you listen to some social

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38:59

Keeping up with the Social Media with Tressa Robbins

PR 360 ·

2021/11/17

In This Episode…We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!Show Notes·[00:56] Are you a coffee or tea drinker?·[01:42] Can you summarize your expertise?·[03:35] What do brands need to know to be in good standing in social media?·[07:22] What are some of the new trends coming to social media?·[09:54] Should

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20:39

Leading with the Right Digital Strategy with Incited...

PR 360 ·

2021/11/10

In This Episode…We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.Show Notes·[00:40] Are you a coffee or tea drinker?·[01:20] Can you give a brief overview about your expertise?·[02:48] What does it take to create a successful digital strategy?·[04:29] How do leaders create the vision for the digital

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29:38

Deciphering SEO in PR with CoverageBook’s Stella Bayles

PR 360 ·

2021/11/03

In This Episode…We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.Show Notes·[00:46] Are you a coffee or tea drinker?·[01:35] Can you summarize your expertise?·[03:06] How do PR pros accurately measure?·[04:38] What is better engagement or reach?·[07:14] Is PR and influence marketing about finding your niche?·[10:09] How important is mixing

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29:19

Understanding the Finer Details in Crisis...

PR 360 ·

2021/10/27

In This Episode…We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.Show Notes·[00:51] Are you a coffee or tea drinker?·[03:28 ] Can you give an overview of your expertise?·[05:42] What is an effective crisis comm plan?·[09:13] How has the

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35:44

How to Build Engaging Communities and Convert Trolls...

PR 360 ·

2021/10/20

In This Episode…We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.Show Notes·[00:56] Are you a coffee or tea drinker?·[01:05] Do you have any favorite coffee brands?·[02:11] Can you summarize your expertise?·[03:41] How do you create highly engaged communities?·[06:30]

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21:29

Why Your Brands Need to Care About Podcasts with...

PR 360 ·

2021/10/13

In This Episode…We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.Show Notes·[00:51] Are you a coffee or tea drinker?·[01:17] Can you summarize your expertise?·[02:31] How can PR pros use podcasting to build awareness? ·[05:01] Should

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23:33

Getting to know non-profits, Caused Based Marketing,...

PR 360 ·

2021/10/06

In This Episode…We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.Show Notes·[00:46] Are you a coffee or tea drinker?·[01:18] Can you explain your expertise?·[02:42] How has Golden Rule helped those in need?·[04:17] How does Golden Rule recruit their board members?·[08:20] Can you explain the fundraising and

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41:38

Getting a Masterclass in Digital Transformation with...

PR 360 ·

2021/09/29

In This Episode…We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!Show Notes·[00:43] Are you a coffee or tea drinker?·[01:58 ] Can you give a brief overview of your expertise?·[02:56] How important is digital transformation for businesses?·[05:55] So digital

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24:39

Getting the Most Out of Your Investor Relations with...

PR 360 ·

2021/09/22

In This Episode…We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.Show Notes·[00:42] Are you a coffee or tea drinker?·[02:11] Can you give an overview about your expertise?·[03:52] What are some pitfalls PR pros should avoid when doing investor relations? ·[05:31] How do you communicate with all

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27:00

Getting a Better Understanding of the Podcast...

PR 360 ·

2021/09/15

In This Episode…We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!Show Notes·[00:50] Are you a coffee or tea drinker?·[01:55] Can you give a brief overview of your expertise?·[02:49] What do brands not understand about podcasting?·[04:21] Brand do not understand that they

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18:40

Creating From Your Passion with MSS Francois

PR 360 ·

2021/09/08

In This Episode…We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more!Show Notes·[00:45] Are you a coffee or tea drinker?·[01:44] Can you give a brief overview of your expertise?·[03:40] How do you keep your show new and interesting for people to keep watching or listening?·[04:54] Should independent creators create their own shows or networks?·[05:54] What have your learned from creating your own show?·[07:33] What

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21:23

Being Authentic in Your Social Media Content with Dr....

PR 360 ·

2021/09/01

In This Episode…We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.Show Notes·[00:45] Are you a coffee or tea drinker?·[01:28] Can you give a brief overview of your expertise?·[02:33] How can PR pros and marketers keep up with all the top trends? ·[04:08] Should PR pros be hesitant with

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36:41

Find Your Way in Life with Keith Renninson

PR 360 ·

2021/08/25

In This Episode…We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you.Show Notes·[00:52] Are you a coffee or tea drinker?·[02:10] Can you give a brief overview of your expertise?·[03:02] Creative fields you have to be mentally tough? ·[03:54] How do you use the TRIP communication system? ·[16:19] What key tips can you do, to have a satisfying

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20:11

Why Digital Marketing Transformation is Important for...

PR 360 ·

2021/08/18

In This Episode…We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity!Show Notes·[01:00] Are you a coffee or tea drinker?·[01:16] Can you give a brief overview of your expertise?·[02:43] Have you seen a big shift in digital marketing transformation? ·[03:57] What have companies been

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