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PODCAST

Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout

Joe Casabona, Business Systems Coach

You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations. On Streamlined Solopreneur you"ll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create. Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He"s seen how the right systems can transform a business. But

technology entrepreneurship

All Episodes

51:28

How to Create a KILLER Digital Product with Molly Keyser

Streamlined Solopreneur: Tips to Help Small Business... ·

2023/01/23

Molly Keyser made half-a-million dollars selling a 15-page, $59 eBook without spending money on ads. How do you ask? She created something SUPER valuable, that immediately made the buyer money. And throughout this episode, Molly is going to tell us how she went from professional photographer to online educator making digital products, all by knowing and serving her niche. There’s A LOT to unpack, and I know you’ll find a lot of actionable tips here.Top Takeaways:Clearly define your niche so

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52:01

How to Drive More Sales by Writing Content for REAL...

Streamlined Solopreneur: Tips to Help Small Business... ·

2023/01/16

We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.Top Takeaways:You need someone in-house to make your content. That’s how you’ll create great content that

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26:39

The Year of Budgets

Streamlined Solopreneur: Tips to Help Small Business... ·

2023/01/09

I know what you’re thinking. Budgets? That’s what you’re going to base your entire year on.I know this because that’s what my wife said. But fear not, my friends. Like Transformers™, it’s more than meets the eye.Show Notes:My 2023 Yearly Theme Cortex PodcastJoin the Creator CrewSponsored by: Paid Memberships Pro | Ahrefs | LearnDash ★ Support this podcast ★

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13:43

Kindle Scribe: Initial Thoughts

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/12/08

Earlier this year, Amazon announced the Kindle Scribe -- their competitor to the reMarkable 2. It's more affordable, they had an initial deal for Prime members, and a good trade-in price for my Kindle Oasis. SO the $500 device got down to $238. I bought it. Here are my initial impressions. Show NotesKindle Scribe reMarkable 2Read my initial thoughts Want to see a video demo? Join How I Built It Pro ★ Support this podcast ★

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15:32

Automating my Home for the Holidays

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/12/05

The show is on break, but that's not preventing me from adding a bonus episode or two! It's no secret I love automation, and invariably those automations spill out into my personal life. I view the holidays as a great opportunity to flex some home automation muscles. Here's what I did, what I use, and some improvements. In the PRO show, I get into the gory details, share my shortcuts, and talk about Matter and the future of home automation. Show NotesBecome a PRO memberPhillips Hue Color

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47:36

How to get the Best Copy for Your Sales Pages with...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/11/28

It’s the time of the year were small business owners and creators have some extra time to tinker with (or fully redesign) their websites. I’m here with Copywriter Ame Proietti to tell you to skip the new design and focus on the copy instead. We get into what makes good copy, blog posts vs. sales copy, and we finish out with how to write good scripts. As you prepare for 2023, good copy will be at the heart of what you do thanks to Ame’s advice. Plus, in the Pro show, we broke down the sales

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37:57

Good People, Cool Things: Ways to Grow Your Small...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/11/21

It’s a good old fashioned podcast swap with Good People, Cool Things! I really enjoy this show, and the interview we have queued up for you is great.This is a conversation with Jessi Burg, who started Outgrow Your Garage so she could answer the questions and develop the resources for small business owners that she wished she had when starting out as a business owner. Some of the top highlights include how to overcome common struggles for business owners, the benefits of online courses, and

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13:10

Groundhogg: Your All-in-One Marketing Tool

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/11/16

How I Built Bits is back, and better than ever! The focus on the show moving forward will be highlighting helpful tools and processes for creators to run a better business. And I'm excited that the first episode is presented by Groundhogg.Groundhogg is an open-source CRM & Marketing Automation suite for serious agencies, small businesses, content creators, eCommerce experts, and WordPress professionals. Let's take a deep dive into what it is, how it works, and why it could be perfect

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60:45

REAIR: Building a Cohort-Based Course with Jennifer...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/11/14

With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks about running a cohort-based course, and how she built the PPP. I listened to it again as I was looking for inspiration and best practices to realize the Playbook fully. And let me tell you, this episode really holds up! For members, I talk about how my webinar → paid members sales to funnel went.Top

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30:42

How I Built the Podcast Liftoff Playbook

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/11/07

In May, I was at a bit of a crossroads. I wasn't sure what I should do with the many things I was working on, and I felt like I was being pulled in too many directions. I couldn't focus on one thing to help take my business to the next level. So I decided to focus on Podcasting. The path from them to now lead me to cutting away a lot of projects (including projects I like doing), all in the service of growing my business. And the centerpiece: my brand new Podcast Liftoff Playbook. So today,

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48:58

Creating YouTube Content for the Viewer (and not the...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/10/31

We must make content to serve the almighty algorithm to make money on YouTube, right? Wrong! Over the last couple of weeks, you’ve heard from creators who are doing a video that works for them — and today’s guest is no different. Hannah Smolinski is a Fractional CFO who grew her YouTube channel to 38,000 subscribers and doesn’t pay attention to analytics. Instead, she answers questions her target audience has, is generous with her time and her knowledge, and knows it’s all about the long

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65:41

Why Gear Doesn’t Matter as Much as You Think it Does...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/10/24

It’s easy to think your content will get better if you just have the right gear. Alas, a $1000 camera can’t save you if you’re not spending time on the content. But that doesn’t mean you can’t look and sound good. So today brought in Dan Bennett, who’s built his business on making people look and sound great on camera. Spoiler alert: This almost never results in buying new gear. Instead, we talk about small tweaks you can make. Then we talk about the growing importance of videos for

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58:13

The Most Important Thing You Can Do as a Creator with...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/10/17

If you’ve been listening for a while, you’ve heard this lesson 100 times: ship with what you have. Ship what you have. In other words, don’t waste time looking for the perfect tool or process. Instead, ship quickly and iterate. And no one embodies this credo better than Marie Poulin. As one of the best Notion instructors out there, Marie has illustrated time and time again that shipping early and iterating leads to success. We chat about how she uses Notion from delivering her course, gets

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51:38

How to Get Published in the New York Times with...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/10/10

How do you get the NY Times (or the WSJ) to publish your article? Do you just email them and hope for the best? Well…you can, but according to Stephanie Lee, you shouldn’t. See, Stephanie is a media strategist who’s been published in the NY Times, and has gotten her clients into publications like Entrepreneur…through cold pitching! She says the important thing for you is to build clout markers to show you are trustworthy. And today, she walks us through how to do that using her Slingshot

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61:52

The RIGHT Way to Pitch Sponsors for Your Content with...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/10/03

Most brands don’t care about your numbers! It’s true, and I’m not the only one who thinks so. Justin Moore knows a thing about brand deals. He’s done 500 himself, and over 1,000 through his agency. Today he teaches creators how to get paid brand deals through his cohort-based course, Brand Deal Wizard. And in today’s episode, we cover a lot, but it’s just the tip of the iceberg.Top TakeawaysYou need to be able to articulate why brands should pay you — and it’s not just about your numbers

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44:02

Want to Grow Your Business? Stop Using Someone Else’s...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/09/26

Starting a business has never been easier. We can now sign up for a free ConvertKit account, get a nice-looking landing page, and even start selling products in mere minutes. Because of that, it can be tempting to jump into “making” the business without thinking about why your business exists. According to Cara Chace, that is a recipe for disaster. Listen on to learn why. Plus, in Build Something More, Cara tells us about her previous career as a special agent.Top TakeawaysYou need to

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47:37

Define Your Business’s Values to Prevent Burnout with...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/09/19

“Get a real job.” “If you’re going to start a business, you need to grow.” “Hustle.” If you’re starting a business, you’ve probably heard this “advice.” You’ve also probably heard that you need to do exactly what someone else did. But all of that is poison to our creator businesses. And Dr. Shante Cofield has the antidote: Moar You. If you want to know the importance of values-based marketing, how to be vulnerable enough to grow, and the seasonality of life, this episode is for you. My

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60:26

Creating Sponsorable Content with Melanie Deziel

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/09/12

Perhaps it’s fitting that today’s interview is a play in 3 acts. After all, I’m talking to Melanie Deziel, speaker, author, and founder of Story Fuel. It makes sense that we talk about creating good content in 3 acts: idea generation, brand deals, and coming up with headlines. This discussion is completely packed with fantastic advice to help up your content creation game.Top Takeaways:When it comes to content, we often focus too much on the format, and not the actual message. instead,

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54:29

Building a Niche Podcast and Newsletter Through Free...

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/09/05

Imagine being perfectly positioned to deal with the pandemic from a k-12 school's standpoint. That’s Jeff Utecht. Instead of just being in the K12 space, he specializes in technology implementation for K12 schools. But he didn’t just fall into that. He spends years building a brand, understanding his audience, and giving away content. How has that helped him? Listen to find out! Plus, we get deep into education during the pandemic in Build Something More.Top Takeaways:You create great

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28:14

My Failed Attempt at Building a Community

Streamlined Solopreneur: Tips to Help Small Business... ·

2022/08/29

When I was in college, building a community felt pretty easy. Have some event, get free food, people come, people talk. Maybe they will bring some of their friends. This happened all the time – campus events, weekends at the bar, over the summer. So I thought building a community online would be similar. Easier even! There are no geographic boundaries. I would just invite people to come to my community, and they'd go and hang out.But that didn't happen. In fact, my community was a baron

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523 results

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