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PODCAST

Conscious Design Podcast™

Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.

arts design

All Episodes

00:12:39

Launching a Product - Rebranding and white label...

Conscious Design Podcast™ ·

2021/06/01

In this episode of Conscious Design, Ian Peterman talks about rebranding and white labeling your products. Learn about the benefits of rebranding. Find out techniques when you start the process of rebranding. Know that you need to do the process correctly. Learn some tips on adding value to your brand. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:12:08

Launching a Product - Should I focus on improving my...

Conscious Design Podcast™ ·

2021/05/31

Are you in a dilemma between improving your product or developing a new one? Ian Peterman gives you answers in this episode of Conscious Design. Find out how creating a new product is beneficial for your business. As much as developing a new product is good for your business, Ian gives you tips on the benefits of improving your existing products. Find out more about what you need to do with your products. Learn more about developing a new one. Either of these strategies is helpful in their

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00:16:32

Launching a Product - How to find the best manufacturers

Conscious Design Podcast™ ·

2021/05/31

How to find the best manufacturer? In this video, Ian Peterman gives tips on how to find the best manufacturer. Learn what functions a manufacturer serves. Find out what you can expect from a manufacturer. Learn tips on how to find the point of contact for your manufacturer. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:10:45

Launching a Product - How Can a Service Company...

Conscious Design Podcast™ ·

2021/05/30

Make your service company more product-based. In this video, Ian Peterman talks about the importance of market research and customer input in your product’s success. Learn how observing customers is beneficial to your business growth. Ian gives you more tips on how your current customers might not be the main source of income at the moment. Know about strategies in making your service company more product-based. ///////// Have a question you want us to answer? Submit your question for a chance to

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00:07:28

Launching a Product - What Makes a Product Successful?

Conscious Design Podcast™ ·

2021/05/29

What makes a product successful? Ian Peterman answers that question in this new episode by Peterman Design Firm. Learn about the fulfillment of a product and its requirements. Gain positive insights in treating your products. Watch the video and know some tips on how to make your product a success. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:11:33

Launching a Product - Why your service based company...

Conscious Design Podcast™ ·

2021/05/29

Why does your service-based company need a product? Ian Peterman talks about the importance of a new product and how that can influence the customer experience positively. Learn about how a new product can raise your profitability. Find out techniques on how to popularize your brand in this industry. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:06:32

Launching a Product - Is Having a Product Portfolio...

Conscious Design Podcast™ ·

2021/05/28

Learn the importance of validating your product design. In this video, Ian Peterman talks about the importance of the product validation process. Know more about the different categories of the subject. Ian goes deeper into discussing the vital parts of your product for your customers. Developing a product for the right market is a way to succeed in your business. Watch the full video to learn more about the importance of product validation. ///////// Have a question you want us to answer? Submit

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00:09:02

Launching a Product - How to make my new product fit...

Conscious Design Podcast™ ·

2021/05/27

Learn how to make a new product fit into an existing product line. In this video, Ian Peterman talks about how the design language relates to products and customers. Find out how the design language influences the product’s perception. You learn better about the importance of the tool. Watch the video and go deeper ad Ian explains about user experience and its importance. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us

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00:13:39

Launching a Product - Resellers, Retailers, and...

Conscious Design Podcast™ ·

2021/05/27

Do resellers, retailers, and stores add value to your business? In this video, Ian Peterman answers that question. Learn about the difference between a reseller and a retailer. Know the roles of each and what they can give to your business. Find out which adds value to your business. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:07:55

Launching a Product - Should you have a second product?

Conscious Design Podcast™ ·

2021/05/27

Do you need a second product? In this episode of Conscious Design, Ian Peterman talks about the benefits of having a second product. Learn the techniques in developing another product to increase your sales. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project -

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00:12:52

Launching a Product - 5 steps for creating a product...

Conscious Design Podcast™ ·

2021/05/27

How can your service company sell a product? In this video, Ian Peterman talks about the five easy steps on how your service company can sell your product. Learn about tailoring your advertisement campaigns with your current customers. Find out the importance of a survey or feedback from others is. Increasing sales also means blending in your existing offer to your latest products. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to

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00:08:50

Launching a Product - How can we reduce production...

Conscious Design Podcast™ ·

2021/05/26

Reduce production cost for a new product. Learn about reducing production costs for a new product from Ian Peterman in this video. He talks about using off-shelf parts and how to properly use them. Ian talks more about how to reduce the cost of production. Know more about the ways to lessen material costs while retaining the quality of your product. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your

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00:11:29

Launching a Product - How Can I Validate My Product...

Conscious Design Podcast™ ·

2021/05/25

Learn the importance of validating your product design. In this video, Ian Peterman talks about the importance of the product validation process. Know more about the different categories of the subject. Ian goes deeper into discussing the vital parts of your product for your customers. Developing a product for the right market is a way to succeed in your business. Watch the full video to learn more about the importance of product validation. ///////// Have a question you want us to answer? Submit

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00:12:05

Launching a Product - Is drop shipping part of a...

Conscious Design Podcast™ ·

2021/05/25

What is drop shipping? Ian Peterman talks about the meaning of drop shipping. In this video, learn more about drop shipping and why is it crucial to your business. Find out its effectiveness. Learn techniques on how to start a drop shipping business. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work

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00:08:58

Launching a Product - How does customer acquisition...

Conscious Design Podcast™ ·

2021/05/24

Does the way you get new customers impact your design? Or is it the other way around? Ian Peterman dives into discussing the relationship between sales and product design in this video. You'll learn key elements that will help create a better experience for your customers when you launch a product. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:10:29

Launching a Product - How do I make my product...

Conscious Design Podcast™ ·

2021/05/23

Your product being able to compete in the market is the difference between having a successful product and a failed on. Ian Peterman has developed many products, many successful, but he's also seen products fail in the market. He goes over the top things you should have in mind to make sure your product competes in the market and is as successful as it should be. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you

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00:08:55

Launching a Product - Do I need an engineer to...

Conscious Design Podcast™ ·

2021/05/22

Are you wondering if you need an engineer to develop your product? Maybe you've been told you do, and then someone else tells you that you don't. Well, engineers have a really great role to play in certain situations. Ian Peterman talks about when an engineer should be involved and when you need a designer. You may be surprised with the answers in this video! ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are)

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00:06:42

Launching a Product - Should I look at previous...

Conscious Design Podcast™ ·

2021/05/22

I've been asked the question before by clients, "Shouldn't we avoid previous designs?" Of course you don't want to copy the competition and risk legal issues. There is a line between inspiration and copying. Ian Peterman breaks down when you should or shouldn't focus on previous products while developing your own. Watch this video to make sure you are staying on the side of inspiration, not copying. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout

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00:10:39

Launching a Product - How to Pick the Right Agency?

Conscious Design Podcast™ ·

2021/05/21

Want to know how to choose the right agency? Stay tuned! In this episode of Conscious Design, Ian Peterman talks about how choosing an agency can help your business in solving some issues. Learn how to establish a contact in any agency you find. Find out the ways to analyze an agency’s experience and how it is useful for your organization. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions

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00:12:30

Launching a Product - How quickly should I launch a...

Conscious Design Podcast™ ·

2021/05/20

Knowing how quickly you should launch a product is important to have the smoothest and best product launch possible. It isn't always just "as fast as you can". Some products will need to have longer launches than others and Ian Peterman dives into this. What factors impact the speed at which you can AND should launch a product at? How do you launch in a smart way and in a smart time and speed? If you are wondering at how quickly you should launch your product, and whether you are doing it too

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