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PODCAST

The Future of What

Music Business Association

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

music

All Episodes

00:59:16

LIVE in Durham: The Evolution of Streaming

The Future of What ·

2017/08/04

Episode #89: The music industry has recently seen its largest sales increase since the days of Napster. Streaming, while still in its infancy has shown that making a fraction of a penny from a lot of listeners could be a long term sustainable model for many. But just as we began to get comfortable, Pandora started a premium streaming service, YouTube is still running the show and Spotify is having to sign new deals (like allowing new releases to be “windowed”). Is this Napster 2.0? Are we going to

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00:11:16

Ellen Kempner (Palehound)

The Future of What ·

2017/08/01

Palehound's Ellen Kempner joins us at Pickathon to talk about how she got into music and what it takes to navigate today's industry. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

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00:20:38

Open Mike Eagle

The Future of What ·

2017/08/01

We caught up with "comedy-adjacent" rapper and fellow podcaster Open Mike Eagle at Pickathon last year. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

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00:55:32

Open Mike Eagle / Palehound / Thao & the Get Down...

The Future of What ·

2017/07/28

Episode #88: Last year, we went to Oregon’s Pickathon music festival and caught up with some promising acts in Pickathon’s interview video series. With this year’s festival around the corner, we bring you extended interviews with some of our favorite artists. We talk with rapper and host of Comedy Central’s The New Negroes, Open Mike Eagle. Then we discuss everything from Avril Lavigne to anxiety with Ellen Kempner (Palehound). Thao Nguyen joins us to recount how she first got signed to Kill Rock

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00:22:41

Mike Huppe of SoundExchange

The Future of What ·

2017/07/26

SoundExchange president Mike Huppe joins us to discuss the organizations acquisition of the Canadian music licensing collective CMRRA. "Together," they say, "the two agencies will integrate and streamline the administration and distribution of sound recording and music publishing royalties." Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

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00:14:04

Gray Gannaway on YouTube's "Adpocalypse"

The Future of What ·

2017/07/25

Gray Gannaway, founder of video strategy firm Quarterlab, discusses the recent "adpocalypse" on YouTube which has dramatically cut revenue for many channels. So how has this affected the music industry? Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

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00:55:29

Industry Update: Quarterlab / SoundExchange / The...

The Future of What ·

2017/07/21

The music industry is constantly changing, so today we shine a light on a few important topics developing in the business. First we discuss the recent YouTube “adpocalypse” and how it affects artists’ revenues with Gray Gannaway of Quarterlab Consultancy. Then we hear from Mike Huppe, President of SoundExchange about their recent acquisition of CMRRA (Canadian Musical Reproduction Rights Agency). Finally, The Recording Academy’s Daryl Friedman gives us an update on what’s happening with issues and

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00:54:41

Local Spotlight: The Triangle

The Future of What ·

2017/07/14

Episode #86: In the early 90’s, Chapel Hill was dubbed “the next Seattle” after producing acts that got noticed beyond its state lines. Twenty-five years later, a lot has changed in the local and national music landscape but the core ingredients that comprise any music scene remain the same: venues, record stores, press, and radio. While in North Carolina, Portia spoke with local mainstays Chaz Martenstein (Bull City Records), Mark Connor (Cave/Slims), Allison Hussey (Indy Week), Sarah Schmader

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00:55:32

Spotlight on CASH Music

The Future of What ·

2017/07/07

Episode #85: A lot of money is spent in the music industry developing new tools and platforms, but today we spotlight a nonprofit committed to providing artists with educational and professional resources -- all for free. In 2008, CASH Music started out of a desire to create a sustainable music industry. Since then, the platform has offered everything from download code generation and redemption to social feeds. We hear more from executive director Maggie Vail and Throwing Muses’ Kristin

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01:17:31

LIVE in Durham: Marketing Resources

The Future of What ·

2017/06/30

Episode #84: Making great music is only one part of the equation; equally important is making sure you reach an audience and cultivate them as fans. As more and more musicians release their own music, the onus is on the musician to also navigate the marketing process. Almost every musician has access to the same marketing resources….and knowing your options and utilizing them effectively can make the difference between making music your hobby or making music your career. And what does a successful

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00:47:24

LIVE in New York: Investment Options for Your...

The Future of What ·

2017/06/23

Episode #83: Most indie label owners didn’t go to business school, and never expected to get interest from venture capitalists. What are the steps they can take to grow their business smartly using investment tools? This live discussion from A2IM’s Indie Week focuses on the fundamentals of investing – the basics, the intricacies, the best partnerships, and the pitfalls. When should you look for investors? What should you be aware of when an investor approaches you? Do you understand the difference

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00:58:55

Record Pressing: Third Man Records / Cascade /...

The Future of What ·

2017/06/16

Episode #82: Since talking with Portland’s new record pressing plant, Cascade, in 2015, more and more vinyl pressing plants have opened up. New manufacturers can mean more opportunities for small labels, job creation and better quality products and customer service. We revisit the ups and downs of pressing records with Third Man Records’ Ben Blackwell, Cash Carter and Ryan Lewis of Athens, GA based plant Kindercore Vinyl and New Jersey’s Independent Record Pressing general manager Sean

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00:57:51

LIVE in Seattle: Tunji Balogun (RCA Records) and...

The Future of What ·

2017/06/09

Episode #81: How many "likes" did you get today, and does it even matter? On this episode, Portia leads an Upstream Summit keynote panel talking with Run The Jewels manager Amaechi Uzoigwe and RCA Records’ Tunji Balogun, two industry insiders who have effectively mined the vast quantities of data and analytics available. Artists, managers and labels have all begun using data to amplify albums, sell out shows, and launch careers; and at May’s Summit in Seattle, Portia and her panel of experts gave

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00:57:04

Meredith Graves (Perfect Pussy) / Simon Tam (The Slants)

The Future of What ·

2017/06/02

Episode #80: On this episode we spotlight two people making change in the music industry. You might know Meredith Graves from her band Perfect Pussy, or from her work as a full time MTV News host. She also freelances and runs her own label. Meredith discusses her various jobs, the state journalism, hot takes and PWR BTTM. We also hear from musician Simon Tam about his groundbreaking Supreme Court case dealing with the trademark of his band’s name, The Slants. Subscribe to The Future of What on

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00:56:51

Jim McDermott / Rumblefish / Marmoset

The Future of What ·

2017/05/26

Episode #20: On the front page of Pandora’s website, there’s a statement that says “It’s a new kind of radio — stations that play only music you like.” How can it be that Pandora knows what you’ll enjoy? Isn’t liking music purely up to personal taste? Pandora, like many other digital music platforms, uses a complex algorithm to predict what their listeners want to hear. Other services employ human beings to curate their music discovery systems. So who’s the more effective tastemaker? Man, or

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00:57:44

Music Supervision with Jen Malone, Sue Jacobs and...

The Future of What ·

2017/05/19

Episode #79: Music supervisors aren’t just responsible for picking great songs for movies, TV shows, ads and video games, they also have to be savvy negotiators and know the ins and outs of music licensing. So how does someone become a music supervisor? And how can artists better connect with music supervisors when the opportunity arises? We discuss these questions and more with supervisors Jen Malone (Atlanta, Baskets), Sue Jacobs (Big Little Lies, Silver Linings Playbook) and Bryan Turcotte (Beta

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00:57:29

Does Radio Still Matter?

The Future of What ·

2017/05/12

Episode #78: People have been declaring the end of radio for years, yet stations continue to pop up and even thrive today. While many stations have been swept up by corporations, community and college low-power FM and internet stations still serve their communities. On this episode, we sit down with LPFM and college stations to discuss the role of community radio today, how college stations serve as a “pipeline for the music industry,” and how authenticity in media is more important than ever

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01:14:45

Patreon / Vinyl Me, Please / Topshelf Records /...

The Future of What ·

2017/05/05

Episode #77: With more and more music flooding the internet, artists, labels, and entrepreneurs are looking for new ways to engage fans. Many look to a subscription model as a way to provide listeners with a unique, niche experience. On this episode we hear from Patreon's Jack Conte, Vinyl Me, Please founder Matthew Fiedler, Kevin Duquette (Topshelf Records) and Karl Hofstetter (Joyful Noise Recordings). Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter:

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00:58:46

All-Ages Revival: Friends of Noise / Vera Project /...

The Future of What ·

2017/04/28

Episode #33: “Young people [are an] underserved population when it comes to the music industry.” That’s the point our guest Andre Middleton drives home on this episode of The Future of What. In our discussion with Middleton (Friends of Noise) and Todd Fadel (The Meow Meow), we look at the logistics and pitfalls of starting and sustaining an all ages venue. Like many cities with rising rents and strict liquor laws, Portland has seen a slew of beloved all ages venues close in the last decade. Many

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00:54:47

Music Licensing with Marmoset Music and Loch Lomond

The Future of What ·

2017/04/21

Episode #76: Licensing a song may have once come with accusations of selling out, but today, getting a song on a movie, TV show or commercial can be one of the most lucrative moves for a musician. It can make paying for a tour or album that much more feasible, and can even break a band to a new audience. So how does licensing work, and how can an artist up their chances of making a deal? On this episode we talk with Kat Olsen, music supervisor at boutique licensing agency Marmoset, and Ritchie Young

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305 results

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