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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:33

S9E16 - Brand Envy 2020

Under the Influence with Terry O"Reilly ·

2020/04/16

This week,it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel company that was started by a fur trader, an empire created by a cartoonist and a certain cream cheese with its very own spokes-angel. Hosted on Acast. See acast.com/privacy for more information.

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27:28

S9E15 - Takes a Licking and Keeps on Ticking:...

Under the Influence with Terry O"Reilly ·

2020/04/09

This week,we exploretheworld of torture tests.Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong… Hosted on Acast. See acast.com/privacy for more information.

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27:15

S9E14 - Thumbs Up or Thumbs Down: The New World of...

Under the Influence with Terry O"Reilly ·

2020/04/02

This week, we explore the world of online reviews. These days, you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product - that’s why those reviews are so influential. Yet how do you tell fake ones from the real thing? Thumbs up or thumbs down, welcome to the world of online reviews. Hosted on Acast. See acast.com/privacy for more information.

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27:23

S9E13 - Lend Us Your Ears: The Intimate Art of ASMR...

Under the Influence with Terry O"Reilly ·

2020/03/26

This week,we explorethe quiet world of ASMR marketing.ASMR stands forAutonomous Sensory Meridian Response. It’sa new form of marketing that creates a calmingfeeling often accompanied by a tingling sensation.Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register. Hosted on Acast. See acast.com/privacy for more information.

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26:42

S9E11 - For Better or For Worse: Wedding Marketing

Under the Influence with Terry O"Reilly ·

2020/03/12

Dum dum da dum. This week,we explore the lucrative world ofWedding Marketing.Weddings are big, big business.As a result,the wedding industryis a big marketing category.From invitationsandflowers todressesandcakes, weddings are an $80billion-dollar industry.And planning the perfect weddingdayis a lot of pressure. Hosted on Acast. See acast.com/privacy for more information.

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27:07

S9E10 - Come Fly With Me: Airports Are Now Brands

Under the Influence with Terry O"Reilly ·

2020/03/05

This week,we explorehow airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now have movie theatres, skating rinks, rooftop pools and top retail stores. These days, airports are destinations unto themselves. Hosted on Acast. See acast.com/privacy for more information.

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27:13

S9E09 - Search Parties: The Relentless Hunt For New...

Under the Influence with Terry O"Reilly ·

2020/02/27

This week,we explorethe surprising ideas companies use to attract new customers. Like “FingerLickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating. Hosted on Acast. See acast.com/privacy for more information.

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27:23

S9E08 - The Name Game: Brand Names In Different...

Under the Influence with Terry O"Reilly ·

2020/02/20

This week,we explore why companies change valuable brand names when expandingto other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example,Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all. Hosted on Acast. See acast.com/privacy for more information.

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27:27

S9E06 - Set Jetting: Film Locations As Tourism Marketing

Under the Influence with Terry O"Reilly ·

2020/02/06

This week, welook at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have embraced set jetting as new-found tourism marketing. Other townsabsolutelyresent it. It’s afascinatinglove/hate relationship. Hosted on Acast. See acast.com/privacy for more information.

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27:02

S9E05 - Sound + Vision: Album Covers As Marketing,...

Under the Influence with Terry O"Reilly ·

2020/01/30

This week,it’s Part Two of our Album Covers As Marketing episode.Inthe1980’s, album covers shrunk down for the first time to accommodate CDs.Andinthe2000s,the advent of iPodsshrunkthemagain to the size of a postage stamp.Forcingalbum artwork to become highly creative. Hosted on Acast. See acast.com/privacy for more information.

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27:04

S9E04 - Sound + Vision: Album Covers As Marketing

Under the Influence with Terry O"Reilly ·

2020/01/23

This week on Under the Influence,weanalyzealbum covers as marketing. We’ll look ata world famous record cover that was almost ruined by a zipper,whyflights at HeathrowAirport had to be grounded for one band’s coverartand which album jacket isconsidered to be the worst of all time. Hosted on Acast. See acast.com/privacy for more information.

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27:20

S9E03 - Putting Fans In Stands: How Sports Teams Sell...

Under the Influence with Terry O"Reilly ·

2020/01/16

This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic…game plan. Hosted on Acast. See acast.com/privacy for more information.

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27:21

S9E02 - Goliath Meet David: Small Brands That Beat...

Under the Influence with Terry O"Reilly ·

2020/01/09

This week, we analyze how small brands outsmart their giant counterparts.We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore.A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that beats all the big boys only in Peru. Goliath, meet David. Hosted on Acast. See acast.com/privacy for more information.

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26:15

S9E01 - Same Bat Time, Same Bat Channel: Marketing TV...

Under the Influence with Terry O"Reilly ·

2020/01/02

This week,we step into thehighlycompetitive world of Television Marketing. Between Netflix, AmazonandCrave,the marketing of TV shows has becomea rat-race.And ina world where we can watch anythinganytime,luring viewers backeachweek calls for someoutside the boxmarketing. Hosted on Acast. See acast.com/privacy for more information.

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27:29

S8E25 - Ask Terry 2019

Under the Influence with Terry O"Reilly ·

2019/06/20

This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was the best marketer, this year’s questions were fun and insightful. Oh - and you’ll get a chance to meet the team, too. Hope you’ll join us. Hosted on Acast. See acast.com/privacy for more

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27:46

S8E24 - God Save The Commercial: When Ads Are Banned

Under the Influence with Terry O"Reilly ·

2019/06/13

This week,we look at banned commercials. The majority of the time,adsare banned for being sexist or too suggestive. But many commercials are banned for other,more fascinating reasons.Sometimesbans crippleacampaign, other timesthey’re puzzling, but more often than not, they’rerocket fuel. Hope you’ll join us. Hosted on Acast. See acast.com/privacy for more information.

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27:51

S8E23 - The Risk in the Asterisk: Fine Print &...

Under the Influence with Terry O"Reilly ·

2019/06/06

This week,weunpack the nuanced world ofAdvertising Disclaimers.We’ll look at the most absurdproduct disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in salesand thePresidential attack ads that changed political disclaimers forever. It really putsthe “risk” in asterisk. Hope you’ll join us. Hosted on Acast. See acast.com/privacy for more information.

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27:38

S8E22 - Bookmarks 2019

Under the Influence with Terry O"Reilly ·

2019/05/30

This week,it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn’t make it into the regular season. Like - the shocking reason Beatles producer George Martin first met the Fab Four.Why an episode of Mary Tyler Moore was considered to be so morbid that a brand new director had to be brought in to handle it tastefully.And why there were blank spaces in Bill Murray’s original Caddyshack script. Hosted on Acast. See acast.com/privacy for more information.

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27:48

S8E21 - Brand Envy 2019

Under the Influence with Terry O"Reilly ·

2019/05/23

This week,it’s our annual look at brands I admire.They may not be thecoolestor the biggestbrands–but they’re fascinating studies in marketing.From a record storewith a sense of humourto acartoon with virtually no dialogue, this year’s list gives me a mean case of Brand Envy. Hosted on Acast. See acast.com/privacy for more information.

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27:20

S8E20 - To Bleep Or Not To Bleep: Vulgar Trademarks

Under the Influence with Terry O"Reilly ·

2019/05/16

This week,we look at the use ofprofanityin marketingand the resulting upsurge in VulgarTrademarks.Four-letter words aren’t just sought out by small,feisty companieslooking for attentionanymore, but bysome ofthe largest advertisers in the world.Is it obscene,or is it free speech? These days, I swear it’s hard to tell. Hosted on Acast. See acast.com/privacy for more information.

en

388 results

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