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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

This is Why We Are Launching Category Pages Powered...

The Content Cocktail Hour ·

2022/09/07

"Category pages," The Juice's upcoming launch, has Brett and Jonathan enthused. Research has found that by the time customers engage with a vendor, 67% or more of the sales process has already taken place. In light of this, it's essential for companies to have excellent, informative content in order to assist customers in making buying decisions. This content will be further organized and categorized with Category Pages. 0:00 Introduction 1:00 Conversation with JG 3:12 Laughing with

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0:00

How to Recruit and Hire a Modern Day Marketer with...

The Content Cocktail Hour ·

2022/09/02

Darryl Praill is the CMO at Agorapulse, a Canadian social media management software company. The topic of today's discussion is how to recruit, hire, and onboard excellent marketers. As the need for skilled marketers grows, hiring has become highly competitive in the past 2-3 years. Darryl emphasizes that a candidate's online presence as well as their personal networks and contacts play a significant role in the recruiting process. Because overturn is common, Darryl suggests using a project

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How Marketers Can Help Buyers Make Better and...

The Content Cocktail Hour ·

2022/08/29

How can marketers help buyers make better and more informed decisions? That’s the subject Jonathan and Brett tackle today. They discuss buying decisions from a personal consumer perspective and as a business making purchases perspective. Buying software for a business is a big decision and there’s an overwhelming sea of content that makes the buying process even more difficult. The Juice aims to solve this problem, by making quality content easy to find. 0:00 Introduction 0:56 Conversation

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0:00

It's Always About The Growth with Benyamin Elias at...

The Content Cocktail Hour ·

2022/08/26

Previously a content marketer at ActiveCampaign, Benyamin Elias is now the Director of Growth Marketing at Podia. Podia is an all-in-one platform that enables creators to make money online through courses, digital downloads, webinars, and memberships. On the podcast today, they discuss all things growth. Everyone at an organization needs to be aligned around growth and the big picture. Elias explains how marketers can use a “diamond pencil” to successful progress in their careers. 0:00

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How to Roll Out Your Messaging With Your Team and the...

The Content Cocktail Hour ·

2022/08/22

In the crowded B2B marketing space, there is no room for disjointed messaging. The Juice has been gradually revamping its messaging and positioning with the help of customer feedback and outside experts. There are many considerations when rolling out fresh messaging, like how it will affect the website, content, and customer communication. It’s also important that the marketing, sales, and CS teams are all aligned and on the same page. Speaking of alignment, The Juice is hosting a webinar,

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How Marketers Can Fail Sales Teams With a...

The Content Cocktail Hour ·

2022/08/19

Eric Stockton is the VP of Demand Generation at Constant Contact, an email and digital marketing tool, and the podcast host of the Revenue Marketing Show. Eric explains how marketers fail their sales teams with quantity-led demand-gen strategies. They discuss how sales and marketing teams can align on revenue and pipeline goals by using intent signals and focusing on the quality of leads over the quantity of leads. 0:00 Introduction 0:59 Conversation with Eric 4:05 Quantity-based approaches

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How to Implement Feedback to Define Your Messaging...

The Content Cocktail Hour ·

2022/08/15

Who is your product for and what exactly does it solve for? Being crystal clear with messaging is the responsibility of the marketer. Jonathan and Brett explain why The Juice has revamped their messaging and redefined their ideal customer numerous times and how it has led to their best quarter ever. Jonathan attributes their success to creating a structure with four pillars and listening to and implementing customer feedback. 0:00 Introduction 0:48 Conversation with JG 3:10 Initial

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Building Your Brand Through Relationships and Network...

The Content Cocktail Hour ·

2022/08/12

Two owners of marketing agencies join Brett to discuss how they developed their brands through personal connections and professional networks. Alexa Parker is the founder and CEO of Crimson Park Digital, while Stacey Harrison is the Chief Executive Hustler at Heart and Hustle Brands. They previously worked together at a large company, but both later decided to start something of their own. They stress the importance of social media, kindness, collaboration, and not burning bridges.0:00

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This is How We Are Thinking About Building Momentum...

The Content Cocktail Hour ·

2022/08/08

Rolling off their best quarter yet, Jonathan and Brett celebrate, reflect, and discuss momentum. It’s been almost exactly one year since the two last discussed maintaining and building momentum on the podcast. A lot happened in that year. The Juice continuously built momentum, grew as a team, experimented, gained new customers, and narrowed in on their goals and mission. 0:00 Introduction 1:25 Conversation with JG 3:23 Reflecting on a year 9:10 Celebrate the wins 12:30 Internal

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Overcoming the Commodification of Content in B2B with...

The Content Cocktail Hour ·

2022/08/05

Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today’s topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn’t necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization. 0:00 Introduction 0:55 Conversation with Ryan 2:12 Animalz 4:35 Commodity content 8:40 Root of

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The Launch Team Process at The Juice

The Content Cocktail Hour ·

2022/08/01

Brett shares his approach to launches, after yet another successful one at The Juice. “Intent Signals” is now up and running, offering marketers valuable insights and data about interactions with their content. When done right, launches are a fantastic way to build brand, drive revenue, and strengthen internal and external relationships. 0:00 Introduction 2:10 Launches at The Juice 3:30 Intent Signals 7:24 Launch process and tips 10:24 Launch tactics and document 15:21 Day of 17:40 Closing

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Lessons For Other Marketing Leaders Considering Major...

The Content Cocktail Hour ·

2022/07/29

Eric Williamson is the Chief Marketing Officer at CallMiner, a conversation intelligence company that helps you understand your customers and unlock value. Recently, CallMiner underwent a full rebranding process, so today with Brett, they talk about the lessons that marketing leaders should think about before rebranding. There’s a lot to consider when companies make major changes in their positioning, value proposition, messaging, and visual identity. 0:00 Introduction 1:07 Conversation

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Launching New Product and Transparency Around Data

The Content Cocktail Hour ·

2022/07/25

This week, Jonathan and Brett discuss data, consent, privacy, and security. It is abundantly clear that rules and regulations are necessary to safeguard personal information and contact details online. Even Google has announced a phase out of third-party cookies. Jonathan defines zero party, first party, and third party data to further clarify. They discuss how a cookie-less future relates to marketers, The Juice, and the upcoming launch of “Intent Signals.” 0:00 Introduction 1:00

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Exploring the Disconnect Between Marketing and Sales...

The Content Cocktail Hour ·

2022/07/22

Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete. 0:00 Introduction 1:10 Conversation with Jason 2:08 Topic of conversation 8:55 Real life example 11:10 Why outdated marketing persists 18:00

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Unpacking Quantitative vs. Qualitative Metrics When...

The Content Cocktail Hour ·

2022/07/18

Jonathan and Brett are excited for the upcoming product launch of “Intent Signals” on July 28. They have a discussion about quantitative and qualitative marketing metrics, content syndication, and the eroding relationship between marketing and sales teams that could be resolved with the right data insights and content. 0:00 Introduction 1:03 Conversation with JG 2:38 New product, Intent Signals 7:09 Qualitative vs Quantitative data 15:20 Content syndication 16:44 Trust between marketing and

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How to Cut Through the Noise and Become Memorable in...

The Content Cocktail Hour ·

2022/07/15

Adam Goyette is the Founder at Curdis.co, advising B2B SasS startups to help them stand out and cut through the noise. He previously oversaw marketing initiatives at G2 and HelpScout, where he employed unique and creative strategies to accelerate their growth. Brett and Adam discuss tactics for distinguishing yourself from competition, gaining internal buy-in, and the importance of taking risks in marketing. 0:00 Introduction 1:14 Conversation with Adam 3:00 Marketing background 5:30

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Moving beyond ungated content to ungated products...

The Content Cocktail Hour ·

2022/07/08

Sam Senior is the CEO and Co-Founder at TestBox, a software evaluation platform to test and compare software before you buy. TestBox is going a step further of un-gating content and un-gating products as well. The success of TestBox is evidence that customers are tired of dealing with pushy salespeople, jumping through hoops, and being bombarded with marketing. 0:00 Introduction 0:56 Conversation with Sam 1:45 TestBox 5:58 Monetization model 6:33 Un-gated products 11:47 Measuring success

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The Holistic Approach to SEO with Maeva Cifuentes,...

The Content Cocktail Hour ·

2022/07/01

Maeva Cifuentes is the CEO and Founder of Flying Cat Marketing, a full-service SEO agency for B2B SaaS companies in martech, salestech and proptech. Today with Brett, She shares her five-pillared, holistic approach to SEO and content. As she explains bluntly, SEO content doesn’t have to suck. 0:00 Intro 0:42 Conversation with Maeva 1:52 SEO VS investing 8:00 Holistic marketing 13:05 Finding balance 16:50 Framework 21:35 Competitive positioning 24:24 Journalist mindset 28:28 Advice to

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0:00

Onboarding New Teammates and Sharing the Process

The Content Cocktail Hour ·

2022/06/27

Brett welcomes Nathan Carnes, the newest Juice employee, to the podcast. Fresh out of college, Nathan just graduated with a Marketing Degree from Butler University. He shares what knowledge he learned in college is translating to the real world workplace. Nathan is excited to put his writing, graphic design, and creativity skills to use in this new role. 0:00 Intro 1:05 Conversation with Nathan 3:15 Working in office 5:50 Studying marketing in college 11:30 Using the platform 17:10

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The Return to Connecting Offline with Lauren...

The Content Cocktail Hour ·

2022/06/24

Lauren Alt Kishpaugh is the Vice President of Marketing at Postal, an offline marketing automation platform that helps people connect with gifts, SWAG, experimental events, and more. Today with Brett, she shares what it’s like returning to offline events and trade shows and connecting once again face to face. 0:00 Intro 1:02 Conversation with Lauren 2:41 Postal 3:53 Job duties 6:10 COVID 8:35 Postal’s message 10:50 Transitioning back offline 12:39 Conference SWAG 21:20 New out of the box

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