x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Something I Learned Yesterday

In these short, week-daily videos, Greg Krehbiel discusses the business of publishing, filtering the latest trends, developments, and news, through his decades-long experience in the publishing business. It mostly addresses the intersection of publishing, technology, and customer data, although it"s mostly whatever catches Greg"s interest that day. Greg Krehbiel is a long-time professional in B2B and B2C publishing, and brings his unique perspective on technology and customer data issues to the

business marketing

All Episodes

00:02:56

Use artificial intelligence to optimize your paywall

Something I Learned Yesterday ·

2023/05/18

When advertising revenue gets disappointing, publishers often wonder if they can charge for access to their content, and the most common way they do that is with a paywall. Paywalls raise a lot of interesting questions, and as a consequence, there are a lot of different strategies. One strategy is to show a little of every article, but require people to register or subscribe to see the full article. How much of an article do you show? Sometimes that decision is driven by Google. You have to show

en

00:03:08

Future proof your editorial department

Something I Learned Yesterday ·

2023/05/17

Bo Sacks distributed an interesting article by Peter Houston yesterday called “How to build a future-proof editorial operation: Insights from IFJ 2023.” IFJ being the International Journalism Festival in Italy. 1. Serve your audience This should be obvious, right? If you make a product, you should make it the way people want it. But isn’t there a bit of a tension when it comes to editorial products? There’s a lot of conversation around the conflict between what people might want and … telling the

en

00:04:11

Customer Data Platforms and your website

Something I Learned Yesterday ·

2023/05/16

Sometimes people ask me which is the best customer data platform. Unfortunately, there is no best Customer Data Plaform (CDP), just like there’s no best shoe. The trick is to know what questions to ask as you start this process. In this short video, I want to talk about your website. First, I want you to forget about it. The Internet has changed the way we think about things to such an extent that we often assume our website is the starting point for all tech questions. That’s not always

en

00:03:38

What I fear the most about artificial intelligence

Something I Learned Yesterday ·

2023/05/15

It’s not all the job losses. Although I do think that’s a big problem we’re not ready for. It’s the fact that one or maybe just a few organizations will control everyone’s access to information. Right now, just about anybody who wants can get their ideas out into the public square – as I’m doing right now. And while there is some censorship going on – YouTube can hide your videos, and Google can move your pages way down in the search results – we have a fairly free marketplace of ideas. I’d

en

00:03:24

Google announces the stroke of doom for publishers

Something I Learned Yesterday ·

2023/05/12

Google has unveiled precisely the doomsday scenario that I’ve been warning publishers about. Put simply, Google will do what ChatGPT can do, but it will also have access to the current web. When someone enters a query, they won’t get a list of websites to visit. They’ll get the answer to their question. There will be little or no reason to visit publisher websites as a result of a Google search, and that will cause traffic to tank. What’s not clear to me at this point is how Google intends to save

en

00:03:38

A case for print in a digital world

Something I Learned Yesterday ·

2023/05/11

I’m not a Luddite. I work with people on technology issues, and I like technology. But I also recognize there’s a role for printed publications. So today I’d like to discuss the possible advantages of print. 1. Branding yourself The New European is a relatively recent publication in the UK that’s aimed at people who voted “remain” in the Brexit disputes. Bo Sacks distributed an article on this yesterday, and I commented on his LinkedIn post that one potential benefit of a print publication like

en

00:02:46

Quartz and media trends -- Beware simple answers

Something I Learned Yesterday ·

2023/05/10

It wasn’t long ago that people were praising Quartz as magical. Media experts were pointing to Quartz as a model strategy that other publishers ought to consider. Well, times have changed. Quartz recently removed its three-year-old paywall, according to an article distributed by Bo Sack. The move is designed to expand its general readership, but of course that’s at the expense of its paid membership business. Generally speaking, as you know, publishers try to manipulate the lever between

en

00:04:32

Registration, Membership, and Subscription. What’s...

Something I Learned Yesterday ·

2023/05/08

What are the key distinctions between these three models, and how do they affect publishers and their revenue options? We might ask what “membership” means. For example, my “membership” at LA Fitness just that means that I pay a fee to get access to their equipment. But members at the American Legion have to have some connection to military service, and members in the Elk Lodge have to make some profession of faith. So how does membership apply to publishers and content? All three –

en

00:06:17

A practical guide to selecting a Customer Data Platform

Something I Learned Yesterday ·

2023/05/08

Some analyses of Customer Data Platforms take this general form: they list all the functions that CDPs have, or are expected to have, and then rank various CDPs on how well they do those functions in general. I suppose that’s as good as you can do for that sort of analysis, but I don’t think that information is very helpful for any particular company. If you’re evaluating Customer Data Platform options, you don’t care what they’re supposed to do in the abstract, or what they do for other people

en

00:04:01

Is it possible generative AI will result in the...

Something I Learned Yesterday ·

2023/05/05

Scott Brinker has an article on chiefmartec.com about the second-order effects of generative AI. He says the first-order effect is that the quantity of content in the world will grow exponentially. He’s probably right, but I think my brain was put in backwards because when someone makes a claim or a prediction like that, my immediate thought is to wonder if it might be the opposite. Is it possible that AI will lead to less content generation? The model up to this point has been to create lots of

en

00:08:47

Publishers should consider content licensing

Something I Learned Yesterday ·

2023/05/04

This interview with Paul Gerbino of Triumvirate Content Consultants explains why publishers should consider content licensing, syndication, and permissioning. These efforts can help publishers extend their brand, find new audiences, and increase revenue. A very simple example would be providing content in another language, but Paul explains some other ways publishers can further their business with his services. Paul can be reached at pgerbino@triumvirateconsultants.com.

en

00:03:37

The dumpster fire that is news websites

Something I Learned Yesterday ·

2023/05/03

Martin Schori mocks the idea of "peak subscriptions" in a recent article featured by Bo Sacks. The underlying reality is that – despite some recent growth – there’s been a leveling off in digital subscriptions. Why? The article makes some important points. First, you can't make a good "digital subscription" by making a lousy "digital" version of a print product. That happens far too often. Someone signs up for digital and they get a PDF, or a completely rotten

en

00:02:40

Tools for publishers for the engagement funnel

Something I Learned Yesterday ·

2023/05/02

The typical sales funnel of awareness, consideration, and purchase doesn’t go deep enough for publishers. There are several more steps in the journey, and different tools and methods are appropriate for each phase. Publishers should create goals and methods for each of these ten steps in your customer’s journey. You can view the ten steps and related tools using the links below. You can view the latest Krehbiel Letter here.

en

00:02:34

Track your KPIs but beware numeracy bias

Something I Learned Yesterday ·

2023/05/01

Measurement is often a prerequisite to growth, but it can also lead you astray. "What gets measured gets done” is a useful saying, in many ways. * Measuring something requires attention. * Measuring allows you to track improvement. * An impending measurement motivates action. However, a bias towards measurable things might lead us to abandon worthwhile things we can’t measure. Consider advertising. Did advertising money shift to online ads because they are more effective, or because

en

00:03:28

Will Elon Musk save publishing?

Something I Learned Yesterday ·

2023/04/30

Twitter has announced a new program for publishers, which, of course, they claim is a great thing for publishers. It will allow publishers to charge a fee to read a single article. The catch here is the same as it always is with all tech platforms. The publisher gets a dime, and the tech platform gets the customer information. Is this a good thing for publishers? As a general rule, no, but it depends on whether the publisher’s business model depends on getting the customer’s information. For

en

00:02:44

How publishers can use AI to improve reading

Something I Learned Yesterday ·

2023/04/28

Just this morning I was reading a Bo Sacks article about publishers who use AI to make their writing more SEO-friendly, and I thought, doggone it, why don’t you use AI to make your writing more reader friendly! I’ve been thinking a lot recently about how little publishers have done to improve the online reading experience. It’s a topic I take up briefly in the latest Krehbiel Letter, but I’d like to expand on the idea a bit today. Think about your typical online reading experience. It’s usually

en

00:03:35

Lessons from the demise of BuzzFeed

Something I Learned Yesterday ·

2023/04/27

According to an internal memo from BuzzFeed’s CEO Jonah Peretti cited by Forbes, “the business model of news tailored for social media had become too difficult to sustain.” An article distributed by Bo Sack yesterday with the title, “How the social traffic that gave life to BuzzFeed News ultimately led to its demise” has Peretti saying “it took him too long to realize that despite being built primarily to reach a social media-based audience, those platforms did not provide ‘distribution or

en

00:03:31

Publishers should not trust AI, but should use it to...

Something I Learned Yesterday ·

2023/04/26

In the world of publishing, AI can be a powerful tool to improve your content creation process. However, it is essential to use it with caution and verify its results. Bo Sacks distributed a cautionary tale from the world of artificial intelligence that everyone in the publishing industry should read. A German weekly used AI to create an interview with a man who has been out of the public view since 2013 after a horrible skiing accident. This seems to be a clear case of relying on AI without

en

00:04:13

Are Boomers, Gen. Z, Gen. X, and Millennials all that...

Something I Learned Yesterday ·

2023/04/25

Some marketing types speak as if people from different generations are so different you have to use different rules for them. Either your marketing will fall flat, you'll insult them, or ... who knows? Is this true? How significant are generational differences, and how should publishers and marketers address these issues?

en

00:02:22

Publishers should convert newsletters to podcasts and...

Something I Learned Yesterday ·

2023/04/24

Bo Sacks featured an article by David Tvrdon's titled "Why turning newsletters into podcasts and podcasts into newsletters is a great strategy for publishers." David makes some persuasive cases for his thesis, which I review in this brief video, and add a few of my own thoughts. David's original article Bo Sacks' page My write-up

en

233 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...