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PODCAST

The Online Course Show

Jacques Hopkins

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My

business entrepreneurship

All Episodes

61:33

075: Proper Accounting for an Online Course Business

The Online Course Show ·

2018/09/24

Just about a year ago, fellow course creators Tim Geiss and Nate Dodson were on the podcast with me talking about a book I just finished: Profit First by Mike Michalowicz. It sparked a great discussion about handling some very important aspects of having your own business, and since I’ve now been using the profit first system for a year, I wanted to revisit this topic with you. "Sales are a vanity metric. They don’t mean anything unless you put them into context." -Tom Geiss

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44:30

074: Scott Duffy is a Huge UDEMY Success

The Online Course Show ·

2018/09/21

Welcome back to another episode of The Online Course Guy podcast! My guest today has over 20 courses – and I’ve even taken one of them. Scott Duffy is all over Udemy and his name has come up time and time again in the Facebook mastermind groups I’m a part of. So it was only natural that I’d want to have him on my podcast. The conversation that followed covered a lot of ground and it was great to hear Scott’s advice for course creators. "What is that these people are trying to

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23:33

073: What I’d Do If I Had To Start Over From Nothing

The Online Course Show ·

2018/09/19

If you’ve listened in one other TOCG episodes, you already know that a question I almost always ask during interviews is related to how different online course creators would handle getting started today if they didn’t already have a successful brand and business. I think this is a great experiment to work through not only for those of us who already have courses, but for new course creators to hear our thought process. "What kind of people do you help or want to help… and how

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18:55

072: Why I Use ClickFunnels for My Online Courses

The Online Course Show ·

2018/09/17

ClickFunnels – you’ve probably heard of this tool before if you’ve started or are interested in starting an online business. I am a huge fan of ClickFunnels, and I use it for both my piano course and here at The Online Course Guy. There are some big pros and cons that come into play with this popular marketing funnel tool, so get ready to hear what I love (and don’t love) about it!One more thing: this episode is not sponsored by ClickFunnels. So what you’re getting here is my unbiased

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52:06

071: SEO for Online Courses with Caleb Ulku

The Online Course Show ·

2018/09/14

Continuing with the theme of peeking behind the scenes of my online course, today I’m sharing my recent chat with Caleb Ulku of Ulku Logistics, someone who’s been really helpful to my business on the SEO side of things. This episode went a bit long, simply because we covered so many relevant points when it comes to this important topic! "If your domain is less than 3-6 months old, it’s extremely hard to rank [high in Google search results]. As soon as you have a brand name, buy

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33:46

070: How to Outsource Your Email & Hire Amazing...

The Online Course Show ·

2018/09/12

Today’s episode is quite different from those I’ve done before, but I think you’re going to find it helpful nonetheless! One of the questions I hear the most is about how I outsource a lot of my online course business emails, social comments, and more. So for this episode I’ve brought on Emily, a part-time contractor who’s been working for me on these and other kind of tasks for over a year now. "Clearly outline your expectations and provide a vision of what you think [the

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38:12

069: Tim Topham on Memberships vs One Time Fee

The Online Course Show ·

2018/09/10

I’m back with another piano-related episode, this time with Tim Topham! Tim’s focused on the piano teacher niche, a departure from the other piano course creators I’ve spoken with so far. We had a great conversation that you’re sure to benefit from if you’re a new or aspiring course creator yourself. "Get yourself out there. If I’m going to follow you [online], I want to see your picture and know more about you." -Tim Topham Tim shared some great perspectives on

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29:24

068: Arantxa Mateo’s Weight Management Course

The Online Course Show ·

2018/09/07

Not too long ago I had the pleasure of having Arantxa Mateo come on the show to discuss her online course business. There are a lot of weight loss plans and diets out there, but she has a different approach to the concept of weight management. Arantxa is very invested in her students’ success, and it was great to speak with her about her online course. Along the way, we chatted about some challenges specific to her niche and some advice that will be useful no matter what you plan to

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25:17

067: How to Drive TRAFFIC to Your Online Course

The Online Course Show ·

2018/09/05

Welcome to another TOCG episode! Today I’m here with me, myself, and I, because I wanted to take some time to walk you through a topic that comes up a lot when I coach new course creators. That topic is traffic: why you absolutely need to find ways to drive traffic to your course and how to make that happen. "Stay consistent." -Jacques Hopkins There are three main paths to build traffic that I’m covering in this episode, and as you listen through I want to you to choose

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39:47

066: Kerstin Cable Puts a New Spin on Language Courses

The Online Course Show ·

2018/09/03

Happy Monday! I had a really interesting chat with Kerstin Cable recently, and I’m glad you’re here to listen in! Kerstin is a polyglot and online course creator who has a very unique main course – plus some more traditional ones as well. We talked about her rationale behind the language-learning approach she teaches, and what she shared gave me a lot of food for thought. "Make [your course] about half the size you think it should be." -Kerstin Cable I’m still mulling

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35:23

065: Millette Jones Can Teach You How to Be a Guest...

The Online Course Show ·

2018/08/31

Recently I had the pleasure of speaking with Millette Jones: coach, speaker, and online course creator. As someone with plenty of experience on both sides of the podcast mic, Millette was able to share some great tips not only her course covering podcast guesting, but also sharing practical ways that anyone can get started pitching podcasters. "If you’re just getting started, remember that you’re always an expert on your own story… Share your story and that will bring value to

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32:39

064: Dr. Greg Bottaro Found a Niche With a Market But...

The Online Course Show ·

2018/08/29

What if you could start an online course with zero competition in your niche? That’s what Dr. Greg Bottaro has done, and it was so cool to speak with him and hear all about it. He also offered some great insights into starting online courses and how to find the niche that fits you best. "Find out how your passion and interests meets other people’s needs… Figure out what your experience and expertise can do to help the world." -Dr. Greg Bottaro It was great to get Dr

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26:31

063: Neil Napier Wants You to Make Your First $1,000...

The Online Course Show ·

2018/08/27

Neil Napier was my guest for today’s episode, and having him on was definitely inspiring! He’s course creator whose mission is to help online entrepreneurs gain confidence and make sales, one tangible goal at a time. He’s also the co-founder of Kyvio, a tool for online entrepreneurs and course creators. "Simply get things done as best as you can, put it out live, and get some feedback [to] see what people think about it." -Neil Napier Neil has some great info and tips

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41:09

062: Marisa Meddin’s College Prep Course

The Online Course Show ·

2018/08/24

For today’s episode I brought on Marisa Meddin, a former marketer and e-commerce entrepreneur who’s now focused on her online course business teaching parents how to prep their children for college. We had a great chat and talked about a topic I haven’t really covered much in other interviews, so I hope you enjoy listening in! "Think about what you want your life to look like and work backwards from there." -Marisa Meddin I know I came away from our talk with lots of food for thought, and

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48:06

061: Elise Darma on How to Leverage Instagram for...

The Online Course Show ·

2018/08/22

Recently I had the chance to talk with Instagram influencer and online course creator Elise Darma. She had plenty of great tips not only for Instagram but for how to develop a personal brand and create a community around the knowledge we course creators are trying to share. "If you’re starting from absolute scratch, build your community first." -Elise Darma I’m still mulling over what I learned in today’s episode, and I think you’ll enjoy what you learn, too. Enjoy! In

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35:50

060: Mike Goncalves on Making Your Next Course Better...

The Online Course Show ·

2018/08/20

Today’s interview was jam-packed with inspiration, so I’m glad you’re here! Mike Goncalves is a life coach, podcaster, and successful course creator who is all about helping people live their best life. He’s learned some fascinating lessons while growing his business, and shared a lot of insight that any new course creators can learn from. "Create something even if you think it’s ugly and dumb and no one’s going to buy it. Create it anyway, and put it out there." -Mike

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23:55

059: Mark Lassoff says “Please Don’t Make an Online...

The Online Course Show ·

2018/08/17

If the title of today’s episode has you worried, join the club! When I was researching my guest Mark Lassoff and his online courses, I came across a popular article he wrote last year that could seem pretty controversial for those of us who are online course creators. Fortunately, I had the chance to chat with him and hear firsthand more of his perspective on how to provide great content and succeed in the online course space. "You have to differentiate yourself through your

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25:52

058: Zach Evans is a Piano (and Online Course)...

The Online Course Show ·

2018/08/15

One of the things I love about doing this podcast has been learning from fellow course creators – some of whom are teaching topics that are super-different that mine and some who are actually my competitors. Recently I had the pleasure of speaking with Zach Evans, a fellow course creator focusing on teaching piano online. Hearing where our businesses are similar and different provided some interesting food for thought. "Here’s a video. Watch the video, do exactly what I say,

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43:25

057: David Walliman’s Successful YouTube Funnel

The Online Course Show ·

2018/08/13

Happy Monday! Continuing on the recent theme of online courses with a musical emphasis, my guest today is David Walliman, guitarist and course creator. But that’s not to say that only the musically-inclined will benefit from what he had to share – on this episode he shared how he’s created a highly successful YouTube funnel, with some great ideas for any course creator no matter what your topic of choice is. "The more specific you are with your audience, the less competition

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25:43

056: Evergreen Funnel MORALITY

The Online Course Show ·

2018/08/10

This episode is a little different than ones I’ve done before. After the previous episode where I interviewed Rob Hampton, we got into a conversation on evergreen funnels that I thought was definitely worth sharing. Rob had some questions about how I set up my sales funnel – not only from a logistics side of things but also about the ethics of evergreen funnels.With Rob’s permission, I’m posting our talk here so anyone else who’s been thinking about this (or didn’t realize they should)

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