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PODCAST

The Cash Flow Contractor

If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges. We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to

business management

All Episodes

44:18

82 - Delegation

The Cash Flow Contractor ·

2021/07/15

Definition of delegation. (5:10)Why delegating is so important. (9:33)Abdication vs. Delegating. (15:02)Why do people avoid delegation? (21:14)“Radical Delegation”, a delegation framework. (28:38)Risks of not delegating. (35:23)What’s a good place to start delegating? (40:11)Quotable Moments“If somebody can do your duties 70% as well, you are better off to delegate that role to them and concentrate on what you do best.” - Martin “If you can't free up and delegate worthwhile projects, you're

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41:03

81 - Marketing Metrics that Matter

The Cash Flow Contractor ·

2021/07/08

What are marketing metrics? (4:50)Which marketing metrics matter? (6:24)Measuring marketing production team metrics. (21:23)What marketing metrics do not matter? (32:10)Quotable Moments“Did I make more money from my marketing than I spent on it, in other words, revenue income.” - Martin“It is also your responsibility to understand what's working or not. You can't just throw money out there and then wait five months and say, I didn't get any more. Maybe you did and you just don't know it.” -

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82:54

80 - Taking Marketing Seriously

The Cash Flow Contractor ·

2021/07/01

Different marketing channels. (19:35)Determining your company's purpose. (22:45)What is a marketing plan? (24:02) The first step, developing a strategy. (38:38)How marketing and sales work together. (44:25)In-house marketing vs. a marketing agency. (1:01:40)Quotable Moments“Doing something is better than nothing, but doing something specific is better than just doing something.” - Khalil“If you don't see a very good strategy that's based on who you are and who your customers are as a part

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63:37

79 - Labor of Law With Tom Robertson

The Cash Flow Contractor ·

2021/06/24

Who is Tom Robertson? (3:00)1099 contractors vs W2. (18:00)Common employment predicaments. (29:00)Exempt vs non-exempt individuals. (34:00)Furlough vs reduction in force. (42:00)FIghting an unemployment case – y or n. (47:00)How to implement these changes. (52:00)Quotable Moments“1099 is miscellaneous non-wage income. A W2 is someone performing work for us and that is an employee.” – Tom“When you get into things with the US department of labor – you don’t have to settle with them, but if

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8:46

78 - Hiring Post-COVID

The Cash Flow Contractor ·

2021/06/22

The dilemma. (1:30)How to get around it. (2:55)Is your job ad compelling? (4:30)Quotable Moments“If employers were buyers and employees were sellers, it’s a sellers market.” – Martin“A little over 90% reported that the lack of workers is the number one factor in scarcity of products and scarcity of services, which in turn is the number one factor in the price increases we’re all seeing.” – Martin“There are two things you can do – offer the going rate for labor and emphasize the benefits of

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71:54

77 - The Power of Content

The Cash Flow Contractor ·

2021/06/17

What is content? (3:20)What’s the purpose? (10:39)I’m afraid I won’t be good at it. (23:00)Agency or in-house. (30:00)The benefits of content. (46:00)B2C marketing. (56:00)Frameworks. (59:00)Quotable Moments“Content is all of the knowledge that these business owners have in their own head. It’s the stuff you share out in videos, phone calls, podcasts, emails, and websites.” – Khalil“Good content is engaging, entertaining, and will call people to action.” – Khalil“You want to think – how can

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11:41

76 - Managing Customer Expectations

The Cash Flow Contractor ·

2021/06/15

The dangers of overpromising. (2:51)What is an expectation document? (4:12)The importance of communication. (7:30)How to brainstorm and draft your first expectation document. (8:02)How to present the expectation document to your customer. (8:32)Quotable Moments“It seems like customers always want things beyond the original scope of work. If I keep on giving in, we'll work the rest of our lives for free. If I refuse, they'll just trash our reputation, which they’ll probably do anyway.”

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60:57

75 - The Profit First Master with Rob Williams

The Cash Flow Contractor ·

2021/06/10

How Rob got his start. (2:15)What is “profit first”? (15:49)Finding a distribution rhythm. (26:00)Money management with small plate practice. (38:00)How to get started with profit first. (46:00)Analyzing your sales. (55:00)Quotable Moments“Profit first is an envelope system using your bank account for your business.” - Rob“Think of it as a dashboard for your business. It is not an accounting system. Do not drop your accounting system!” – Rob“The majority of the businesses I’ve worked with

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15:45

74 - Be Lean, Be Seen: “2 Second Lean”

The Cash Flow Contractor ·

2021/06/08

Introduction of the author, Paul Akers. (1:40)What is a lean? (4:03)8 main areas of lean. (5:55)The Lean bonus area. (10:11)Overall book review and rating. (12:19)Quotable Moments“90% of what we do is waste.” – Martin“If your whole team every day is making small improvements, at the end of the year you’re going to be a more efficient company than you were at the start.” - Martin“Whatever it is that bugs you, you find a way to improve it. It might take you 10 minutes. It might take you an

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15:17

73 - Learn by Doing

The Cash Flow Contractor ·

2021/05/20

A short example. (2:00)How hobbies help us professionally. (6:00)Applying previously learned skills to help you now. (10:30)How to establish an advantage. (12:00)Quotable Moments“Our learning by doing is going to happen outside of our business. It will happen in our hobbies.” – Khalil“There are so many things that I learn in that domain of coaching that I can bring across into my domain of business.” – Khalil“Businesses are ever-evolving and always changing. And you have to understand the

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50:04

72 - The One Thing

The Cash Flow Contractor ·

2021/05/18

The three steps to success. (4:24)The challenge: Tie what you're doing day to day into your ultimate goal. (9:19)The 80/20 Rule. (13:49)How do you really take action? (21:33)How to make chunks of time to focus on your one thing. (24:51)The power of reading. (32:15)Focus on one thing for a quarter. (41:17)How to defeat Imposter Syndrome. (45:10)Quotable Moments"You have to actually do something. You can't just sit around and think about it." — M"I think multitasking is probably the biggest

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9:32

71 - Surprise!

The Cash Flow Contractor ·

2021/05/13

The history of the word. (0:30)Real examples from my experience. (1:20)1099 contractors vs W2 employees. (3:30)How to avoid this. (6:30)Quotable Moments“The penalty for [my client] filing his employees as 1099 instead of full-time [W2] could easily exceed $100,000 in the state of Texas.” – M“An acquaintance of mine took the advice of a website and is currently in a legal dispute with a previous partner. The total cost is $15,000 for legal fees.” – M“You’re very likely really good at what

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39:03

70 - When You Know They Need To Go

The Cash Flow Contractor ·

2021/05/11

Why people hate to fire employees. (6:14)How do you keep track of employee performance? (9:03)Delegation vs. Abdication. (10:46)Change your business with a scrum. (10:23)How can I help you vs. I need this from you. (12:43)Checklist of signs that they need to go. (18:11)Fire fast. Don't prolong your agony. (29:12)Quotable Moments"It's oftentimes not the employees that you fire that cause chaos and headache for you, but it's the ones that you don't fire." — K"The true gratification in life

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8:51

69 - Small Signals

The Cash Flow Contractor ·

2021/05/06

Puzzle experiment. (0:50)The 3 hiring models (4:00)Why it matters. (6:00)What you can do. (8:00)Quotable Moments“When you have a coach or mentor that is motivating you, they’re trying to guide you to success. It will make you work harder.” – K“There are 3 hiring models. There’s the star model, the professional model, and the commitment model.” – K“Most companies that succeed are going on that commitment model.” – K“When you go on the star model, you hire the brightest and the smartest, you

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96:42

68 - It’s All According to Plan with John Pollock

The Cash Flow Contractor ·

2021/05/04

He’s not a CPA. Who is he? (5:40)Know your skillset. (12:00)Tax code and planning. (19:00)LLC. Yes or No? (32:00)Why you need someone. (41:00)Setting up the family. (51:00)Tax myths. (1:02:00)Your options. (1:12:00)Quotable Moments“The real deadline isn’t April 15th. That’s the filing deadline. You could file an extension or file your return. The real date for a business owner is October 15th.” – John“The accounting industry wants 1 of 2 things. 1 – they want to help their clients. 2 – they

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8:30

67 - Small Things

The Cash Flow Contractor ·

2021/04/29

The small things paradox. (1:00)The 1% rule. (1:50)An intricate example. (3:50)Quotable Moments“Failure is a few small errors in judgement repeated every day. Success is a few small disciplines practiced every day.” – Jim Rohn“Small disciplines are generally easy to do but they’re also generally easy to not do.” – Martin“The 1% Rule: for the average company in the US, if you can increase your gross profit margins by 1%, you will increase your net profit by 14.5%.” – Martin“You can’t buy

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24:05

66 - Making Small Business Magic with Mike Michalowicz

The Cash Flow Contractor ·

2021/04/27

How Mike got here. (1:30)What is profit first? (3:30)The 4 elements to remember. (6:35)Managing retainers. (10:22)The foundational five. (13:00)Parkinson’s Law (17:00)Quotable Moments“Out of the 200 million small businesses in the U.S., (companies that do $25 million in annual revenue or less), 85% of them are in check-to-check survival.” – Mike“The first element is human nature. When things are pre-allocated to its intended use, we work within the confines.” – Mike“Step 2 is the sequence

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9:04

65 - Partner or Not to Partner

The Cash Flow Contractor ·

2021/04/22

Why bring a partner on? (1:45)Why to not bring a partner on. (3:20)The necessity of an attorney. (5:30)What you should be asking yourself. (7:50)Quotable Moments“The only ship that won’t sail is a partnership.” – Dave Ramsey“Partnership conflict is the second leading cause of stress for small business owners.” – M“Everybody has ups and downs and if you bring a partner on who’s opposite on that curve they can help stabilize things.” – M“Partners are expensive.” – M“The partner we bring on

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67:30

64 - The Financial Advisor to the Contractor Stars...

The Cash Flow Contractor ·

2021/04/20

Who is Foster Wilcox? (2:00)How to start retirement planning. (10:45)No experience? No problem. (14:00)Deductions! (15:00)401Ks & Roth IRA’s (18:00)The Stock Market. (26:00)The changes in your company. (30:00)Why Life Insurance. (41:06)Disability insurance. (57:00)Quotable Moments“Two things in life are certain – that’s death and taxes and we help with both of those.” – Foster“There’s a notion out there that retirement planning starts with a million dollars. It doesn’t. It starts with a

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11:32

63 - Simplifying Strategy

The Cash Flow Contractor ·

2021/04/15

Why the word “strategy” freaks people out. (0:45)Define the problem. (2:25)Ask “what” & “why.” (3:30)Why qualifying matters. (4:30)Don’t overcomplicate it. (9:00)Quotable Moments“People don’t think they have time to strategize because they make it too complicated.” – K“The things that are difficult in our lives, we put on the back burner because we just want to have comfort.” – K“Set of tactics or tasks that address a clearly defined problem.” – K“Strategies are complicated and

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